Ascendle
Marketing Manager
Ascendle, Portsmouth, New Hampshire, United States, 00215
Company Overview:
Ascendle is a leading software development consulting firm that empowers software product organizations with strategic consulting and accelerated development. We are passionate about helping our clients achieve their business goals through innovative technology solutions and exceptional customer experience. We are looking for a dynamic and versatile Marketing Generalist to join our team and help drive our marketing efforts.
Position Overview:
The Marketing Manager/Marketing ScrumMaster will be instrumental in developing and executing Ascendle's marketing strategies. This role demands an innovative, creative, and analytical individual capable of managing multiple digital marketing campaigns concurrently, ranging from content creation and social media management to campaign reporting/analysis and event planning. The ideal candidate is a self-starter with a strong grasp of marketing principles, a passion for technology, and a proactive attitude.
This versatile professional will create, execute, and optimize marketing campaigns across various channels, including email, web, and social media. Responsibilities also include developing and managing content for marketing collateral, overseeing projects like marketing automation, website rebuilds, and new product launches, and driving lead generation and content distribution across different platforms.
We are looking for a marketing leader who consistently pioneers innovative lead generation strategies. This individual thrives on exploring new advertising platforms, uncovering untapped marketing channels, and forging strategic partnerships with relevant digital publications. Their proactive and data-driven approach has a proven track record of exceeding lead generation goals by anticipating campaign needs and proposing solutions ahead of time. We seek a forward-thinking marketing leader who excels at surpassing lead generation targets.
This is a full-time, project-based short-term role requiring the candidate to work 40 hours per week. While the position is initially set for a limited duration, there is a possibility of extending it based on project needs and performance. This role offers an excellent opportunity for professionals looking to make a significant impact within a defined timeframe. We prefer candidates located in the Eastern Time Zone to align with our team's working hours.
Ideal Candidate:
The ideal candidate is comfortable multitasking and prioritizing tasks with minimal supervision. To succeed, you must be tech-savvy, detail-oriented, and an effective communicator. We're looking for someone who is creative, willing to learn new things, has excellent organizational and communication skills, and is passionate about marketing and or the software development industry.
Key Responsibilities
Lead Generation Pioneer:
Develops and implements unconventional yet effective lead generation tactics by exploring new platforms, channels, and strategic partnerships.Utilizes a data-driven approach to consistently surpass lead generation targets, anticipating campaign needs and proposing solutions proactively.Content Creation Mastermind:
Crafts compelling video, audio scripts, and social media content across platforms.Collaborates with designers and editors to ensure high-quality content production.Stays abreast of content marketing trends to create fresh, engaging content for various formats (blogs, social media, etc.)Manages content calendars and web content updates, ensuring accuracy and brand consistency.Campaign Management Guru:
Plans, executes, and analyzes marketing campaigns across various channels (digital advertising, email marketing, SEO/SEM).Develops and executes targeted marketing campaigns across multiple channels to reach a defined audience.Analyzes campaign performance and optimizes strategies for continuous improvement.Collaborates with the sales team to ensure marketing and sales efforts are aligned.Monitors and reports on campaign effectiveness using analytics tools.Works with the business development team to align marketing efforts with lead generation goals.Assists with email marketing, PPC, and social media campaigns.Brand Champion:
Ensures consistent application of brand guidelines across all marketing materials and communications.Conducts market research to identify trends and inform marketing strategies.Supports senior management by providing market research and insights.Assists with the coordination and implementation of marketing strategies.Marketing Operations Pro:
Implement and manage tracking pixels across various digital marketing platforms to monitor campaign performance and user behavior, ensuring accurate data collection and actionable insights for optimization strategies.Manages various marketing projects (marketing automation, website rebuilds, new product launches, A/B testing).Coordinates and promotes company events, webinars, and trade shows.Tracks relevant metrics and KPIs.Stays up-to-date with social media and marketing trends and best practices.Additional Gems:
Strong analytical and problem-solving skills with a keen eye for detail.Excellent communication and interpersonal skills, adept at working in a cross-functional environment.Ability to manage multiple projects simultaneously and prioritize tasks effectively.Passion for staying abreast of the latest marketing trends and technologies.Qualifications:
Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field required5+ years of experience in a marketing role, preferably in the technology or software development industry, with a strong track record of success.Proven ability to work effectively within an Agile marketing framework, such as Scrum. Experience with user stories, sprint planning, backlog management, and iterative development methodologies is a plus.Proficient in digital marketing tools and platforms (e.g., Google Analytics/GA4, Google Ads, Google Tag Manager, HubSpot, Canva, WordPress, Hotjar).Experience with content management systems (CMS) and email marketing platforms.Strong knowledge of SEO and SEM principles.Foster a collaborative and results-oriented marketing environment.Develop and implement comprehensive marketing strategies aligned with business objectives.Experience managing marketing budgets and resources effectively.Track marketing ROI (Return on Investment) and demonstrate a data-driven approach to budget allocation.Advanced proficiency in marketing analytics tools and platforms.Ability to conduct in-depth data analysis to identify trends, customer behavior patterns, and opportunities for improvement.Generate insightful reports and presentations that effectively communicate marketing performance to stakeholders.Strong understanding of the company's business goals and target audience.Ability to translate business objectives into actionable marketing strategies.Demonstrate a results-oriented mindset and a focus on achieving measurable outcomes.Experience with marketing automation tools and workflows.Experience with content marketing strategy development and execution.Experience with partnership development.Working knowledge of HTML and design/email software.In-depth knowledge of project management methodologies like Agile and Scrum, alongside proficiency in project management tools like Asana, Trello, or Jira.A passion for continuous improvement and a track record of optimizing marketing processes through Agile practices.Experience fostering a collaborative marketing team environment and facilitating effective communication between marketing and development teams.Ability to analyze data and generate actionable insights.Excellent organizational and project management skills.Creative thinking and problem-solving abilities.Strong written and verbal communication skills.Personal Attributes:
Self-motivated and able to work independently.Detail-oriented with a focus on quality and accuracy.Adaptable and open to learning new skills and technologies.Team player with a collaborative mindset.Additional qualities we will be looking at to see if you are a good fit for this role at Ascendle:
Our Core Values have to really resonate with you, like really. If you are watching this video grinning and nodding your head, then you will love it here, and we seriously can't wait to hear from you.Dedicated and passionate - you know what it takes to market to business leaders and are ready to help them find the right solutionSelf-disciplined, proactive, punctual, and detail-orientedA natural tendency to take extreme ownership of the work you produce and your team's successTeam player with a love of collaboration - you thrive on working together towards a common goal and consistently achieving it!Outstanding written and verbal communication skills, including in-person and virtual presentation skillsExhibit a proactive growth-oriented mindset and a commitment for continuous learningAscendle people are the best of the best, and we really think you'll like working with us. Here's why:
We care: All of us, to the very highest levels of leadership, actually care about doing what is best for our clients and each other.We are dedicated: We don't stop until it's done and done right. We have an excellent work-life balance, but that moves and flows around ensuring the client always has what they need from us. It's a culture of balance between rest and never dropping the ball.We are authentic and intelligent and valued for that: No one feels they must put up any kind of veneer to fit in or get by. We speak our minds without fear, we listen to each other without prejudice, and the best ideas are valued and incorporated into how we do business, period.We are in this together: It's 0% "what's in it for me" and 100% "what's in it for us" (and that "us" includes, most importantly, the client).We are truly agile: It's not just a label or a buzzword for us. It's truly how we think. It's a mentality of not spending time and effort on things that don't matter. It's not getting tripped up by the sunken costs fallacy. It's testing an idea as fast as possible, both in our internal processes and our work with clients, finding out if it works, and then building on it or abandoning it as the actual (not theoretical) results dictate.
Yes, Diversity, Equity, and Inclusion are important to us.
Ascendle is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, marital status, or disability. Our recruitment is decided on the basis of qualifications, merit, and business need.
Ascendle is committed to workforce diversity, creating equity, and fostering and advancing a culture of inclusion. Our culture of belonging is about uniting different backgrounds, beliefs, and experiences in an environment where everyone feels valued and works together to achieve greater outcomes.
Worried you don't check all the boxes?
If you do not meet all of the stated requirements of this position, we invite you to apply regardless, so long as you are confident that you have what it takes to do the job. Your attitude, aptitude, life experiences, and willingness to learn are just as important as previous work experience.
How to apply:
Interested candidates should submit their resume, a cover letter detailing their relevant experience, and examples of previous marketing work (e.g., content pieces, campaign reports).Attach a cover letter containing two pages.
Tell us a little bit about you and your relevant experience, why this position resonated with you, and why you would be a great fit. Pretty standard cover letter, but don't worry about standing out - just write from the heart! We trust you won't apply if you don't meet our requirements or our salary range doesn't work for you, so we will read your letter, promise!
Attach your Resume.Thoughtfully answer the attached questions. Applications submitted without answering the questions will not be considered in the initial round of interviews.Submit.
That's it. Remember, we are actively hiring for this role, so time is of the essence!
We will send you a confirmation once you apply. If you don't see it soon, please check your Promotions and Updates inbox, junk folder, or any filters you have set up, and be sure to add us to your safe sender list to ensure future emails come through. If you're the one, we'd be sad if you missed our messages!
Thanks for your time, and have a wonderful day!
-The Ascendle team
Ascendle is a leading software development consulting firm that empowers software product organizations with strategic consulting and accelerated development. We are passionate about helping our clients achieve their business goals through innovative technology solutions and exceptional customer experience. We are looking for a dynamic and versatile Marketing Generalist to join our team and help drive our marketing efforts.
Position Overview:
The Marketing Manager/Marketing ScrumMaster will be instrumental in developing and executing Ascendle's marketing strategies. This role demands an innovative, creative, and analytical individual capable of managing multiple digital marketing campaigns concurrently, ranging from content creation and social media management to campaign reporting/analysis and event planning. The ideal candidate is a self-starter with a strong grasp of marketing principles, a passion for technology, and a proactive attitude.
This versatile professional will create, execute, and optimize marketing campaigns across various channels, including email, web, and social media. Responsibilities also include developing and managing content for marketing collateral, overseeing projects like marketing automation, website rebuilds, and new product launches, and driving lead generation and content distribution across different platforms.
We are looking for a marketing leader who consistently pioneers innovative lead generation strategies. This individual thrives on exploring new advertising platforms, uncovering untapped marketing channels, and forging strategic partnerships with relevant digital publications. Their proactive and data-driven approach has a proven track record of exceeding lead generation goals by anticipating campaign needs and proposing solutions ahead of time. We seek a forward-thinking marketing leader who excels at surpassing lead generation targets.
This is a full-time, project-based short-term role requiring the candidate to work 40 hours per week. While the position is initially set for a limited duration, there is a possibility of extending it based on project needs and performance. This role offers an excellent opportunity for professionals looking to make a significant impact within a defined timeframe. We prefer candidates located in the Eastern Time Zone to align with our team's working hours.
Ideal Candidate:
The ideal candidate is comfortable multitasking and prioritizing tasks with minimal supervision. To succeed, you must be tech-savvy, detail-oriented, and an effective communicator. We're looking for someone who is creative, willing to learn new things, has excellent organizational and communication skills, and is passionate about marketing and or the software development industry.
Key Responsibilities
Lead Generation Pioneer:
Develops and implements unconventional yet effective lead generation tactics by exploring new platforms, channels, and strategic partnerships.Utilizes a data-driven approach to consistently surpass lead generation targets, anticipating campaign needs and proposing solutions proactively.Content Creation Mastermind:
Crafts compelling video, audio scripts, and social media content across platforms.Collaborates with designers and editors to ensure high-quality content production.Stays abreast of content marketing trends to create fresh, engaging content for various formats (blogs, social media, etc.)Manages content calendars and web content updates, ensuring accuracy and brand consistency.Campaign Management Guru:
Plans, executes, and analyzes marketing campaigns across various channels (digital advertising, email marketing, SEO/SEM).Develops and executes targeted marketing campaigns across multiple channels to reach a defined audience.Analyzes campaign performance and optimizes strategies for continuous improvement.Collaborates with the sales team to ensure marketing and sales efforts are aligned.Monitors and reports on campaign effectiveness using analytics tools.Works with the business development team to align marketing efforts with lead generation goals.Assists with email marketing, PPC, and social media campaigns.Brand Champion:
Ensures consistent application of brand guidelines across all marketing materials and communications.Conducts market research to identify trends and inform marketing strategies.Supports senior management by providing market research and insights.Assists with the coordination and implementation of marketing strategies.Marketing Operations Pro:
Implement and manage tracking pixels across various digital marketing platforms to monitor campaign performance and user behavior, ensuring accurate data collection and actionable insights for optimization strategies.Manages various marketing projects (marketing automation, website rebuilds, new product launches, A/B testing).Coordinates and promotes company events, webinars, and trade shows.Tracks relevant metrics and KPIs.Stays up-to-date with social media and marketing trends and best practices.Additional Gems:
Strong analytical and problem-solving skills with a keen eye for detail.Excellent communication and interpersonal skills, adept at working in a cross-functional environment.Ability to manage multiple projects simultaneously and prioritize tasks effectively.Passion for staying abreast of the latest marketing trends and technologies.Qualifications:
Associate's or Bachelor's degree in Marketing, Communications, Business, or a related field required5+ years of experience in a marketing role, preferably in the technology or software development industry, with a strong track record of success.Proven ability to work effectively within an Agile marketing framework, such as Scrum. Experience with user stories, sprint planning, backlog management, and iterative development methodologies is a plus.Proficient in digital marketing tools and platforms (e.g., Google Analytics/GA4, Google Ads, Google Tag Manager, HubSpot, Canva, WordPress, Hotjar).Experience with content management systems (CMS) and email marketing platforms.Strong knowledge of SEO and SEM principles.Foster a collaborative and results-oriented marketing environment.Develop and implement comprehensive marketing strategies aligned with business objectives.Experience managing marketing budgets and resources effectively.Track marketing ROI (Return on Investment) and demonstrate a data-driven approach to budget allocation.Advanced proficiency in marketing analytics tools and platforms.Ability to conduct in-depth data analysis to identify trends, customer behavior patterns, and opportunities for improvement.Generate insightful reports and presentations that effectively communicate marketing performance to stakeholders.Strong understanding of the company's business goals and target audience.Ability to translate business objectives into actionable marketing strategies.Demonstrate a results-oriented mindset and a focus on achieving measurable outcomes.Experience with marketing automation tools and workflows.Experience with content marketing strategy development and execution.Experience with partnership development.Working knowledge of HTML and design/email software.In-depth knowledge of project management methodologies like Agile and Scrum, alongside proficiency in project management tools like Asana, Trello, or Jira.A passion for continuous improvement and a track record of optimizing marketing processes through Agile practices.Experience fostering a collaborative marketing team environment and facilitating effective communication between marketing and development teams.Ability to analyze data and generate actionable insights.Excellent organizational and project management skills.Creative thinking and problem-solving abilities.Strong written and verbal communication skills.Personal Attributes:
Self-motivated and able to work independently.Detail-oriented with a focus on quality and accuracy.Adaptable and open to learning new skills and technologies.Team player with a collaborative mindset.Additional qualities we will be looking at to see if you are a good fit for this role at Ascendle:
Our Core Values have to really resonate with you, like really. If you are watching this video grinning and nodding your head, then you will love it here, and we seriously can't wait to hear from you.Dedicated and passionate - you know what it takes to market to business leaders and are ready to help them find the right solutionSelf-disciplined, proactive, punctual, and detail-orientedA natural tendency to take extreme ownership of the work you produce and your team's successTeam player with a love of collaboration - you thrive on working together towards a common goal and consistently achieving it!Outstanding written and verbal communication skills, including in-person and virtual presentation skillsExhibit a proactive growth-oriented mindset and a commitment for continuous learningAscendle people are the best of the best, and we really think you'll like working with us. Here's why:
We care: All of us, to the very highest levels of leadership, actually care about doing what is best for our clients and each other.We are dedicated: We don't stop until it's done and done right. We have an excellent work-life balance, but that moves and flows around ensuring the client always has what they need from us. It's a culture of balance between rest and never dropping the ball.We are authentic and intelligent and valued for that: No one feels they must put up any kind of veneer to fit in or get by. We speak our minds without fear, we listen to each other without prejudice, and the best ideas are valued and incorporated into how we do business, period.We are in this together: It's 0% "what's in it for me" and 100% "what's in it for us" (and that "us" includes, most importantly, the client).We are truly agile: It's not just a label or a buzzword for us. It's truly how we think. It's a mentality of not spending time and effort on things that don't matter. It's not getting tripped up by the sunken costs fallacy. It's testing an idea as fast as possible, both in our internal processes and our work with clients, finding out if it works, and then building on it or abandoning it as the actual (not theoretical) results dictate.
Yes, Diversity, Equity, and Inclusion are important to us.
Ascendle is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, marital status, or disability. Our recruitment is decided on the basis of qualifications, merit, and business need.
Ascendle is committed to workforce diversity, creating equity, and fostering and advancing a culture of inclusion. Our culture of belonging is about uniting different backgrounds, beliefs, and experiences in an environment where everyone feels valued and works together to achieve greater outcomes.
Worried you don't check all the boxes?
If you do not meet all of the stated requirements of this position, we invite you to apply regardless, so long as you are confident that you have what it takes to do the job. Your attitude, aptitude, life experiences, and willingness to learn are just as important as previous work experience.
How to apply:
Interested candidates should submit their resume, a cover letter detailing their relevant experience, and examples of previous marketing work (e.g., content pieces, campaign reports).Attach a cover letter containing two pages.
Tell us a little bit about you and your relevant experience, why this position resonated with you, and why you would be a great fit. Pretty standard cover letter, but don't worry about standing out - just write from the heart! We trust you won't apply if you don't meet our requirements or our salary range doesn't work for you, so we will read your letter, promise!
Attach your Resume.Thoughtfully answer the attached questions. Applications submitted without answering the questions will not be considered in the initial round of interviews.Submit.
That's it. Remember, we are actively hiring for this role, so time is of the essence!
We will send you a confirmation once you apply. If you don't see it soon, please check your Promotions and Updates inbox, junk folder, or any filters you have set up, and be sure to add us to your safe sender list to ensure future emails come through. If you're the one, we'd be sad if you missed our messages!
Thanks for your time, and have a wonderful day!
-The Ascendle team