Harvard University
Marketing Manager, HBS Online
Harvard University, Cambridge, Massachusetts, us, 02140
66241BRAuto req ID:66241BRJob Code:405004 Comm Professional (N) Department Office Location:USA - MA - Boston Business Title:Marketing Manager, HBS OnlineSub-Unit:------------ Salary Grade (https://hr.harvard.edu/salary-ranges#ranges) :056Time Status:Full-time Union:55 - Hvd Union Cler & Tech Workers Basic Qualifications:
High school diploma, GED, or equivalent required
Five-plus years of experience, including three years or more of progressive experience in a communications, marketing, or similar role is required
Education beyond high school may count toward experience
Microsoft Office (Word, Excel, PowerPoint, and Outlook) and Zoom experience required
Additional Qualifications and Skills:
Exceptional writing and editing skills, including experience writing and editing for the web leveraging SEO best practices
Project management experience and a deep understanding of accessibility and general web standards
Strong technical skills, including experience with content management and customer relationship management systems
Experience with multiple aspects of organic marketing
Strong attention to detail
Ability to manage multiple streams of work with competing priorities
Desire to learn and grow in a highly dynamic organization
Pitches in where needed; “No job is too big or small”
Additional Information:This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite 3 days per week and departments provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
This is a 40 hours/week, overtime-eligible position.
We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
A cover letter is required to be considered for this opportunity.
Harvard Business School will not offer visa sponsorship for this opportunity.
Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here: https://www.hbs.edu/employmentDepartment:Harvard Business School OnlinePre-Employment Screening:Identity Job Function:Communications Position Description:Content Marketing
Manage the creation, delivery, editing, uploading, and optimization of HBS Online blog content and other content marketing assets
Establish and execute a quarterly editorial calendar that features keyword-rich blog content that aligns with HBS Online’s product offerings and target audiences
Edit the work of internal and external writers to ensure blog posts and other assets showcase HBS Online thought leadership and search engine optimization (SEO) best practices
Collaborate with SEO and content marketing vendors to create content and manage campaigns; advise on HBS Online strategy and ensure deliverables are consistent with brand expectations
Analyze content marketing initiatives and report on their effectiveness to the broader marketing and product management team and HBS Online senior leadership
Identify new marketing opportunities with an emphasis on new media, including videos and other downloadable or multimedia assets
Video and Audio Strategy
Oversee and execute HBS Online’s YouTube strategy, with an emphasis on SEO
Identify and plan new video series and types based on marketing needs, performance metrics, and enrollment goals
Manage and execute SEO-focused explainer video series
Collaborate with HBS Online’s Creative Director and oversee all marketing aspects of The Parlor Room podcast, including its set-up, distribution, promotion, and reporting
Research and implement opportunities to leverage artificial intelligence to create new audio content
Social Media and Other Marketing Activities
Edit and optimize social media content posted daily
Partner with product managers to create marketing collateral that drives program awareness and is supportive of, and consistent with, the brand messaging and strategy
Support the execution of HBS Online’s annual learner conference, Connext, through faculty outreach and the planning of any learner video or photo shoots
Other duties as assigned
School/Unit:Harvard Business School EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Job Summary:Harvard Business School (HBS) Online is Harvard Business School’s vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's Sample Business Lessons (https://lessons.online.hbs.edu/) .
Reporting to the Director of Marketing and Communications, the Marketing Manager will serve as a content editor and manage a portfolio of marketing activities, including HBS Online’s content marketing, video, and audio strategies.Commitment to Equity, Diversity, Inclusion, and Belonging:Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.Benefits:We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:
Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Work Format:Hybrid (partially on-site, partially remote) LinkedIn Recruiter Tag (for internal use only):#LI-JG1About Us:Founded in 1908 as part of Harvard University, Harvard Business School (www.hbs.edu) is located on a 40-acre campus in Boston. The School offers two full-time MBA and PhD programs, more than 175 Executive Education programs, and certificates and courses through Harvard Business School Online. For more than a century, Harvard Business School faculty have drawn on their research, connection to practice, global expertise, and passion for teaching to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will shape the practice of business and entrepreneurship around the globe.
High school diploma, GED, or equivalent required
Five-plus years of experience, including three years or more of progressive experience in a communications, marketing, or similar role is required
Education beyond high school may count toward experience
Microsoft Office (Word, Excel, PowerPoint, and Outlook) and Zoom experience required
Additional Qualifications and Skills:
Exceptional writing and editing skills, including experience writing and editing for the web leveraging SEO best practices
Project management experience and a deep understanding of accessibility and general web standards
Strong technical skills, including experience with content management and customer relationship management systems
Experience with multiple aspects of organic marketing
Strong attention to detail
Ability to manage multiple streams of work with competing priorities
Desire to learn and grow in a highly dynamic organization
Pitches in where needed; “No job is too big or small”
Additional Information:This is a hybrid position which we consider to be a combination of remote and onsite work at our Boston, MA based campus. HBS expects all staff to be onsite 3 days per week and departments provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
This is a 40 hours/week, overtime-eligible position.
We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
A cover letter is required to be considered for this opportunity.
Harvard Business School will not offer visa sponsorship for this opportunity.
Culture of Inclusion: The work and well-being of HBS is profoundly strengthened by the diversity of our network and our differences in background, culture, national origin, religion, sexual orientation, and life experiences. Explore more about HBS work culture here: https://www.hbs.edu/employmentDepartment:Harvard Business School OnlinePre-Employment Screening:Identity Job Function:Communications Position Description:Content Marketing
Manage the creation, delivery, editing, uploading, and optimization of HBS Online blog content and other content marketing assets
Establish and execute a quarterly editorial calendar that features keyword-rich blog content that aligns with HBS Online’s product offerings and target audiences
Edit the work of internal and external writers to ensure blog posts and other assets showcase HBS Online thought leadership and search engine optimization (SEO) best practices
Collaborate with SEO and content marketing vendors to create content and manage campaigns; advise on HBS Online strategy and ensure deliverables are consistent with brand expectations
Analyze content marketing initiatives and report on their effectiveness to the broader marketing and product management team and HBS Online senior leadership
Identify new marketing opportunities with an emphasis on new media, including videos and other downloadable or multimedia assets
Video and Audio Strategy
Oversee and execute HBS Online’s YouTube strategy, with an emphasis on SEO
Identify and plan new video series and types based on marketing needs, performance metrics, and enrollment goals
Manage and execute SEO-focused explainer video series
Collaborate with HBS Online’s Creative Director and oversee all marketing aspects of The Parlor Room podcast, including its set-up, distribution, promotion, and reporting
Research and implement opportunities to leverage artificial intelligence to create new audio content
Social Media and Other Marketing Activities
Edit and optimize social media content posted daily
Partner with product managers to create marketing collateral that drives program awareness and is supportive of, and consistent with, the brand messaging and strategy
Support the execution of HBS Online’s annual learner conference, Connext, through faculty outreach and the planning of any learner video or photo shoots
Other duties as assigned
School/Unit:Harvard Business School EEO Statement:We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.Job Summary:Harvard Business School (HBS) Online is Harvard Business School’s vision of business education reimagined for the digital age. Our mission is simple: to create learning experiences that bring business education to life. HBS Online offers a unique and highly engaging way to learn vital business concepts. To see these techniques in action and gain actionable skills and insights, check out HBS Online's Sample Business Lessons (https://lessons.online.hbs.edu/) .
Reporting to the Director of Marketing and Communications, the Marketing Manager will serve as a content editor and manage a portfolio of marketing activities, including HBS Online’s content marketing, video, and audio strategies.Commitment to Equity, Diversity, Inclusion, and Belonging:Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.Benefits:We invite you to visit Harvard's Total Rewards website (https://hr.harvard.edu/totalrewards) to learn more about our outstanding benefits package, which may include:
Paid Time Off: 3-4 weeks of accrued vacation time per year (3 weeks for support staff and 4 weeks for administrative/professional staff), 12 accrued sick days per year, 12.5 holidays plus a Winter Recess in December/January, 3 personal days per year (prorated based on date of hire), and up to 12 weeks of paid leave for new parents who are primary care givers.
Health and Welfare: Comprehensive medical, dental, and vision benefits, disability and life insurance programs, along with voluntary benefits. Most coverage begins as of your start date.
Work/Life and Wellness: Child and elder/adult care resources including on campus childcare centers, Employee Assistance Program, and wellness programs related to stress management, nutrition, meditation, and more.
Retirement: University-funded retirement plan with contributions from 5% to 15% of eligible compensation, based on age and earnings with full vesting after 3 years of service.
Tuition Assistance Program: Competitive program including $40 per class at the Harvard Extension School and reduced tuition through other participating Harvard graduate schools.
Tuition Reimbursement: Program that provides 75% to 90% reimbursement up to $5,250 per calendar year for eligible courses taken at other accredited institutions.
Professional Development: Programs and classes at little or no cost, including through the Harvard Center for Workplace Development and LinkedIn Learning.
Commuting and Transportation: Various commuter options handled through the Parking Office, including discounted parking, half-priced public transportation passes and pre-tax transit passes, biking benefits, and more.
Harvard Facilities Access, Discounts and Perks: Access to Harvard athletic and fitness facilities, libraries, campus events, credit union, and more, as well as discounts to various types of services (legal, financial, etc.) and cultural and leisure activities throughout metro-Boston.
Work Format:Hybrid (partially on-site, partially remote) LinkedIn Recruiter Tag (for internal use only):#LI-JG1About Us:Founded in 1908 as part of Harvard University, Harvard Business School (www.hbs.edu) is located on a 40-acre campus in Boston. The School offers two full-time MBA and PhD programs, more than 175 Executive Education programs, and certificates and courses through Harvard Business School Online. For more than a century, Harvard Business School faculty have drawn on their research, connection to practice, global expertise, and passion for teaching to educate leaders who make a difference in the world. The School and its curriculum attract the boldest thinkers and the most collaborative learners who will shape the practice of business and entrepreneurship around the globe.