Leica Geosystems
Marketing Manager
Leica Geosystems, Atlanta, Georgia, United States, 30383
Hexagon is a global leader in sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our divisional marketing team for Geospatial Content Solutions is looking for a highly motivated Marketing Manager to support our international sales activities for the Hexagon Content Program and Content Services businesses.
Role and Purpose Of The Position
The Marketing Manager's responsibilities include owning multi-channel segment, product and solutions campaigns from concept to execution, underpinned with credible content, to nurture leads, enable sales and generate revenue. You are responsible for tracking the ROI and analytics by using marketing automation and CRM tools.
Reporting into the Sr. Revenue Operations Manager, you closely partner with management, sales, sales operations, support and corporate marketing teams to provide the right level of support to meet the business objectives.
Responsibilities Create, own and implement a multi-channel marketing plan and content calendar underpinned with ROI Conduct in-depth segmentation analysis about prospects, customers, partners and competitors, while working closely with the sales team to tailor messaging and integrate the findings into the marketing plan Launch new products and product updates to the market, working closely with the Product Manager to ensure specifications and benefits are effectively communicated Develop and execute integrated marketing campaigns on time and within agreed budgets Regularly report on marketing plans; set objectives to monitor the outcomes during review meetings Initiate continuous optimization of the marketing channels to improve the customer journey, drive higher traffic, conversion and revenue Partner with the Reseller Manager to create partner enablement tools and execute compelling joint-marketing initiatives with the reseller network Create industry-leading content that will engage, educate and inform customers and distribute it via trade media, digital/social marketing channels and online/offline events Develop and manage a social media calendar to ensure routine weekly pushes Manage and assess the team's representation at trade events by scouting/organizing exhibition/speaking opportunities and preparing the on-site presence aligned with divisional messaging Support pre-sales and lead capture activities at events and measure/report event ROI Maintain CRM data and marketing automation platform for email marketing purposes; manage and nurture leads and report on campaign metrics and ROI Make data-driven recommendations for changes/improvements to platforms or processes Work with divisional, regional and corporate marketing to align messaging and campaigns/programs to company brand and strategy
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Role and Purpose Of The Position
The Marketing Manager's responsibilities include owning multi-channel segment, product and solutions campaigns from concept to execution, underpinned with credible content, to nurture leads, enable sales and generate revenue. You are responsible for tracking the ROI and analytics by using marketing automation and CRM tools.
Reporting into the Sr. Revenue Operations Manager, you closely partner with management, sales, sales operations, support and corporate marketing teams to provide the right level of support to meet the business objectives.
Responsibilities Create, own and implement a multi-channel marketing plan and content calendar underpinned with ROI Conduct in-depth segmentation analysis about prospects, customers, partners and competitors, while working closely with the sales team to tailor messaging and integrate the findings into the marketing plan Launch new products and product updates to the market, working closely with the Product Manager to ensure specifications and benefits are effectively communicated Develop and execute integrated marketing campaigns on time and within agreed budgets Regularly report on marketing plans; set objectives to monitor the outcomes during review meetings Initiate continuous optimization of the marketing channels to improve the customer journey, drive higher traffic, conversion and revenue Partner with the Reseller Manager to create partner enablement tools and execute compelling joint-marketing initiatives with the reseller network Create industry-leading content that will engage, educate and inform customers and distribute it via trade media, digital/social marketing channels and online/offline events Develop and manage a social media calendar to ensure routine weekly pushes Manage and assess the team's representation at trade events by scouting/organizing exhibition/speaking opportunities and preparing the on-site presence aligned with divisional messaging Support pre-sales and lead capture activities at events and measure/report event ROI Maintain CRM data and marketing automation platform for email marketing purposes; manage and nurture leads and report on campaign metrics and ROI Make data-driven recommendations for changes/improvements to platforms or processes Work with divisional, regional and corporate marketing to align messaging and campaigns/programs to company brand and strategy
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity