Hilton
Senior Manager, Luxury Global Brand Marketing Strategy
Hilton, Mc Lean, Virginia, us, 22107
***The location for this position is McLean, VA***
This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As Senior Manager, Luxury Global Brand Marketing Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Luxury Global Brand Marketing Strategy team, reporting to the Senior Director, Luxury Global Brand Marketing Strategy, you will lead strategic intent and brand initiatives for the Waldorf Astoria brand, to attract and retain more of the world’s luxury travelers to deliver business performance, grow market share, build brand loyalty and strengthen brand health.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/nightHilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discountPaid parental leave for eligible Team Members, including partners and adoptive parentsMental health resources including free counseling through our Employee Assistance ProgramPaid Time Off (PTO)Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
As an inspiring champion of Waldorf Astoria,you willensure that the brand strategy, positioning, customer target audience and brand identity is delivered through distinctive brand activations, brand assets, messaging and guidelines.Deliver Waldorf Astoria marketing plans, that once implemented, will inspire and delight the luxury customer anddrivemeaningful business results.Create inspiring, yet measurable strategic brand briefs thatdriveour Marketing Centers of Excellence and partner teams to deliver activations and campaigns that are brand-led, luxury customer-centric, and that deliver impactful results.Help identify and measurekeycustomer, brand, commercial and campaign metrics&analytics todriveeffectivebrand activations&inform brand strategies.Deliver your plans and initiatives on time and to budget iskey.
How you will collaborate with others:
As both a brand strategy and luxury customer advocate,you willadvocate for Waldorf Astoria through the Enterprise, always delivering to impeccable luxury standards..You willcollaborate with Marketing Centers of Excellence and agencies to implement informed integrated brand activity.You willbe a trusted partner of the brand and regional teams.You willbe part of a Brand Marketing community, who support each other in the pursuit of delivering impactful results andthrivetogether
What projects you will take ownership of:
Collaborate with partner teams to lead delivery of the Waldorf Astoria Go-To-Market plans,keybrand tentpole activations and brand assets.Develop strategic marketing briefs for Waldorf Astoria.Input into the development of data-informed Waldorf Astoria annual plans, metrics and measurement of results.Waldorf Astoria marketingpoint ofcontact for partners across the Enterprise and responsible for brand updates and reporting.Management ofthe brand marketing budget.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
Seven (7) years of experiencein a brand marketing or similar role.Experience delivering annual strategic marketing plans and inspiringcross-functionalteams todeliver againstbrandKPI’sanddriveperformance.Experience leading strategic brief development to inspire great creative work from agenciesand/orpartner teams
It would be useful if you have:
Luxury marketing experience and luxury customer understandingGlobal experience working on a brand
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.
Job: Sales and Marketing
Title: Senior Manager, Luxury Global Brand Marketing Strategy
Location: null
Requisition ID: COR014OS
EOE/AA/Disabled/Veterans
This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As Senior Manager, Luxury Global Brand Marketing Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Luxury Global Brand Marketing Strategy team, reporting to the Senior Director, Luxury Global Brand Marketing Strategy, you will lead strategic intent and brand initiatives for the Waldorf Astoria brand, to attract and retain more of the world’s luxury travelers to deliver business performance, grow market share, build brand loyalty and strengthen brand health.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
Go Hilton travel program: 100 nights of discounted travel with room rates as low as $40/nightHilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discountPaid parental leave for eligible Team Members, including partners and adoptive parentsMental health resources including free counseling through our Employee Assistance ProgramPaid Time Off (PTO)Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
As an inspiring champion of Waldorf Astoria,you willensure that the brand strategy, positioning, customer target audience and brand identity is delivered through distinctive brand activations, brand assets, messaging and guidelines.Deliver Waldorf Astoria marketing plans, that once implemented, will inspire and delight the luxury customer anddrivemeaningful business results.Create inspiring, yet measurable strategic brand briefs thatdriveour Marketing Centers of Excellence and partner teams to deliver activations and campaigns that are brand-led, luxury customer-centric, and that deliver impactful results.Help identify and measurekeycustomer, brand, commercial and campaign metrics&analytics todriveeffectivebrand activations&inform brand strategies.Deliver your plans and initiatives on time and to budget iskey.
How you will collaborate with others:
As both a brand strategy and luxury customer advocate,you willadvocate for Waldorf Astoria through the Enterprise, always delivering to impeccable luxury standards..You willcollaborate with Marketing Centers of Excellence and agencies to implement informed integrated brand activity.You willbe a trusted partner of the brand and regional teams.You willbe part of a Brand Marketing community, who support each other in the pursuit of delivering impactful results andthrivetogether
What projects you will take ownership of:
Collaborate with partner teams to lead delivery of the Waldorf Astoria Go-To-Market plans,keybrand tentpole activations and brand assets.Develop strategic marketing briefs for Waldorf Astoria.Input into the development of data-informed Waldorf Astoria annual plans, metrics and measurement of results.Waldorf Astoria marketingpoint ofcontact for partners across the Enterprise and responsible for brand updates and reporting.Management ofthe brand marketing budget.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
Seven (7) years of experiencein a brand marketing or similar role.Experience delivering annual strategic marketing plans and inspiringcross-functionalteams todeliver againstbrandKPI’sanddriveperformance.Experience leading strategic brief development to inspire great creative work from agenciesand/orpartner teams
It would be useful if you have:
Luxury marketing experience and luxury customer understandingGlobal experience working on a brand
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it’s like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.
Job: Sales and Marketing
Title: Senior Manager, Luxury Global Brand Marketing Strategy
Location: null
Requisition ID: COR014OS
EOE/AA/Disabled/Veterans