Corporate Director of Marketing

Company DescriptionPacifica Host Hotels, a division of Pacifica Companies, is a leading hotel management and ownership company based in San Diego, CA. With over 45 hotel and resort assets across the United States, Pacifica Host partners with renowned brands like Marriott International, Intercontinental Hotel Group, Hilton Hotels and Resorts, as well as independent hotels such as the iconic La Valencia in La Jolla, CA. Ranked as the 35th largest hotel management company in the U.S., Pacifica Host is a key player in the hospitality industry.Position OverviewThe Corporate Director of Marketing will be responsible for leading and driving the marketing strategy across Pacifica Host Hotels' extensive portfolio. This role demands a seasoned professional with a strong background in hospitality marketing, exceptional leadership skills, and a proven track record in managing comprehensive marketing initiatives.Key ResponsibilitiesStrategic Leadership:Develop and implement a cohesive marketing strategy for over 40 hotels, encompassing both branded and independent properties.Serve as the marketing subject matter expert for the company, providing insights and guidance on best practices and emerging trends.Team Management:Lead and mentor a dynamic marketing team, including specialists in social media and digital marketing.Foster a collaborative and innovative team culture that drives high performance and professional growth.Vendor Partnerships:Own and manage relationships with external vendors, including digital agencies, photographers, videographers, and media partners.Ensure vendor deliverables meet high standards of quality and align with the company's marketing objectives and financial goals.Stay connected with industry best practices to identify new potential partners that can further help maximize revenue for the portfolio.Budget Management:Develop, manage, and optimize annual marketing budgets for all hotels within the portfolio.Monitor and report on budget performance, ensuring efficient allocation of resources to maximize ROI.Cross-Functional Collaboration:Collaborate closely with internal leaders across sales, operations, revenue management, and ownership to align marketing strategies with broader business goals.Support cross-functional initiatives and contribute to the overall growth and success of the organization.Paid Media and Digital Marketing:Lead paid media efforts, including PPC, social media advertising, and other digital marketing campaigns.Drive innovation in digital marketing strategies to enhance online visibility, engagement, and conversion rates.Email Marketing Strategy:Develop and implement a comprehensive email marketing strategy to drive engagement, retention, and revenue growth.Oversee the creation and distribution of email campaigns in Revinate, ensuring they align with overall marketing objectives and brand standards.Brand Collaboration:Collaborate with branded marketing teams from IHG, Marriott, and Hilton.Navigate and utilize branded marketing platforms and tools effectively.Performance Analysis and Optimization:Track, report, and analyze data to ensure websites, email marketing, and paid media are optimized for maximum performance.Monitor and analyze marketing performance metrics, providing regular reports and actionable insights to stakeholders.Continuously optimize marketing campaigns based on data-driven insights to achieve desired outcomes.Qualifications:Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.Minimum of 7-10 years of experience in hospitality marketing, with a strong understanding of both branded and independent hotel marketing.Proven experience in leading and managing marketing teams.Strong knowledge of digital marketing strategies, paid media, email marketing, and social media management.Excellent interpersonal and communication skills, with the ability to collaborate effectively with diverse teams and stakeholders.Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.Proficiency in marketing analytics tools and platforms including Google Analytics, Google Ads, Meta Business Suite, Revinate or similar email service provider.If qualified, please send resume via LinkedIn.