BEDI Partnerships
Customer Marketing & Advocacy Lead
BEDI Partnerships, San Francisco, California, United States, 94199
About Us
At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 67 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.
Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.
About you
You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this role
We're looking for an expert in Enterprise Customer Advocacy/Marketing who is passionate about creating a consistent customer journey to join Udemy's world-class Customer Marketing team. The Customer Marketing and Advocacy Lead will play a pivotal role in developing and executing high-level strategies to enhance customer engagement, loyalty, and advocacy. This individual will be responsible for driving compelling customer-marketing content and communications, fostering strong relationships with customers, and amplifying their voices across various channels.What you'll be doingDevelop and execute comprehensive enterprise-level customer marketing strategies to drive customer acquisition, retention, and advocacy.Collaborate with cross-functional teams to gather insights and develop customer personas, journey maps, and segmentation strategies.Manage customer interviews to gain a deeper understanding of the Udemy use case and develop content with customers, the customer success team, product management, and the content team.Provide support for earnings, panels, and events by providing customer speakers, logos, and engagement.Manage and build out a robust executive advisory counsel (EAC), including the identification, recruitment, and activation of advisors by working closely with CSMs and Sales.Lead the customer awards process from the submission process, council review, and script for keynote announcement at flagship event.Manage logo win report and pipeline dashboard review of marquee logos, push through legal auditing and tracking, maintain permitted logos, and manage field requests for logo usage.Responsible for overall customer marketing budget and budget processes, including tracking of expenses and oversee individual budget reconciliation and accrualsDevelop a scalable Reference Program for public and Udemy centric activities. Agreement of key evidence materials to drive awareness, provide tangible evidence of success that can be shared with prospects and fellow customers.Partner with the Sr. Director of Customer Marketing to develop dashboards tracking Advisory Boards, Reviews, References, Engagement and in a consistent manner allowing for real time review and management.What you'll have10+ years of experience in a Customer Advocacy/Marketing role in an Enterprise-level business environmentSalesforce, Highspot/Seismic, and reference software experienceTeam management experienceWe understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With U
Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the year
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$152,000-$190,000 USD
At Udemy, we're on a mission to improve lives through the power of learning. We're a leading global learning company and one of the world's largest education platforms, with more than 67 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals.
Talented people are everywhere, and the right opportunity can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning more accessible for our learners, our instructors, and businesses around the world.
About you
You've got goals, and you're energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you're not afraid to embrace your creativity and take risks that have the potential to move the business forward.About this role
We're looking for an expert in Enterprise Customer Advocacy/Marketing who is passionate about creating a consistent customer journey to join Udemy's world-class Customer Marketing team. The Customer Marketing and Advocacy Lead will play a pivotal role in developing and executing high-level strategies to enhance customer engagement, loyalty, and advocacy. This individual will be responsible for driving compelling customer-marketing content and communications, fostering strong relationships with customers, and amplifying their voices across various channels.What you'll be doingDevelop and execute comprehensive enterprise-level customer marketing strategies to drive customer acquisition, retention, and advocacy.Collaborate with cross-functional teams to gather insights and develop customer personas, journey maps, and segmentation strategies.Manage customer interviews to gain a deeper understanding of the Udemy use case and develop content with customers, the customer success team, product management, and the content team.Provide support for earnings, panels, and events by providing customer speakers, logos, and engagement.Manage and build out a robust executive advisory counsel (EAC), including the identification, recruitment, and activation of advisors by working closely with CSMs and Sales.Lead the customer awards process from the submission process, council review, and script for keynote announcement at flagship event.Manage logo win report and pipeline dashboard review of marquee logos, push through legal auditing and tracking, maintain permitted logos, and manage field requests for logo usage.Responsible for overall customer marketing budget and budget processes, including tracking of expenses and oversee individual budget reconciliation and accrualsDevelop a scalable Reference Program for public and Udemy centric activities. Agreement of key evidence materials to drive awareness, provide tangible evidence of success that can be shared with prospects and fellow customers.Partner with the Sr. Director of Customer Marketing to develop dashboards tracking Advisory Boards, Reviews, References, Engagement and in a consistent manner allowing for real time review and management.What you'll have10+ years of experience in a Customer Advocacy/Marketing role in an Enterprise-level business environmentSalesforce, Highspot/Seismic, and reference software experienceTeam management experienceWe understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
We're invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we're a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we're better for it.Learning is what we do - inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You'll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.Our reason to exist is to revolutionize learning - that calls for taking risks and learning from failures. Whether it's our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.We're committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You've got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.Our Benefits Start With U
Our benefits package at Udemy "starts with U" and is grounded in mission-driven benefits that intentionally align with our core values. Here's a sneak peek at just a few highlighted benefits if you're a full-time Udemate based in the United States:
Core Benefits:
Comprehensive medical, dental, vision, life/AD&D, and disability coverageHSA/FSA/Commuter:
Pre-tax savings/spending plans, including HSA employer contributionsTransgender Benefits:
Expanded medical coverage for gender-affirming careParental Benefits:
Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week "ease-back" program that enables parents to return part-time at full payWhole U:
Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving supportLearning:
Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional developmentRetirement:
Pre-tax and Roth 401(k) plan with an employer contributionCharitable Giving:
Corporate charitable match for eligible nonprofits and charitiesVacation:
Flexible vacation for salaried Udemates and fifteen days per year for hourlyHolidays:
Twelve paid holidays throughout the year
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$152,000-$190,000 USD