24 Seven Talent
Senior Director of Brand Marketing
24 Seven Talent, New York, New York, us, 10261
Job Overview:
Our client is seeking a strategic Senior Director of Brand Marketing to add to their fast-growing team. This role will be responsible for building the 360-marketing strategy, PR, experiential/events, partnerships, influencer marketing (paid and organic), and social media.
** Beauty & Sephora experience required.**
Responsibilities:
• Define communications strategy, conceptualize and develop marketing initiatives and manage marketing planning processes.• Plan and manage brand marketing budget across social content creation, paid influencer, PR & events, upper funnel awareness campaigns.• Support brand-led retail marketing strategy by executing to best practices for Sephora, Amazon and other key retail partners.• Ability to analyze and make strong recommendations based on data from consumer and channel insights to optimize day to day performance of marketing efforts.• Familiarity with all key reporting platforms from Tribe Dynamics/Creator IQ to Google Analytics, consumer research and survey tools, etc.• Ability to influence and play a key role in guiding cross functional strategies and workflows.• Collaborate with product development and ops teams.• Provide forecasting and planning support to retail and ops leads based on marketing investment.• Ability to build, lead and manage a high performing team as the business scales• Ability to be hands-on in the day to day and level up to executive leadership with board level exposure.
Qualifications:
• Bachelor's degree in marketing or communications or a related field.• 10+ years of experience in marketing.•
Ideally located in NYC or LA - they are all remote for now, but are looking to put down roots in one of those areas.
Our client is seeking a strategic Senior Director of Brand Marketing to add to their fast-growing team. This role will be responsible for building the 360-marketing strategy, PR, experiential/events, partnerships, influencer marketing (paid and organic), and social media.
** Beauty & Sephora experience required.**
Responsibilities:
• Define communications strategy, conceptualize and develop marketing initiatives and manage marketing planning processes.• Plan and manage brand marketing budget across social content creation, paid influencer, PR & events, upper funnel awareness campaigns.• Support brand-led retail marketing strategy by executing to best practices for Sephora, Amazon and other key retail partners.• Ability to analyze and make strong recommendations based on data from consumer and channel insights to optimize day to day performance of marketing efforts.• Familiarity with all key reporting platforms from Tribe Dynamics/Creator IQ to Google Analytics, consumer research and survey tools, etc.• Ability to influence and play a key role in guiding cross functional strategies and workflows.• Collaborate with product development and ops teams.• Provide forecasting and planning support to retail and ops leads based on marketing investment.• Ability to build, lead and manage a high performing team as the business scales• Ability to be hands-on in the day to day and level up to executive leadership with board level exposure.
Qualifications:
• Bachelor's degree in marketing or communications or a related field.• 10+ years of experience in marketing.•
Ideally located in NYC or LA - they are all remote for now, but are looking to put down roots in one of those areas.