Unilever
Manager, Product Marketing
Unilever, West Hollywood, California, United States, 90069
Manager, Product Marketing
West Hollywood,CA
HOURGLASS COSMETICS – Manager, Product Marketing
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 countries and 2,600 doors including Sephora, Ulta, Bergdorf Goodman, Nordstrom, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com
In this role, you will support the ongoing management of global product assortment, and the development and delivery of global portfolio strategy, 3-year newness calendar, and innovation pipeline. You will help define and shape differentiated product positioning and marketing strategies across all categories of business. Reporting to the Sr. Director, Product Marketing, you will ensure the portfolio strategy aligns with the brand’s pillars of innovation and high performance, enhances the overarching brand story, and drives growth and market share across key accounts and regions.
The ideal candidate is an analytical, forward-thinking, innovative product marketer, who is ‘product-curious’, has passion for the beauty category, is agile, and self-starting. The role requires a blend of strategy and creativity. Diligent project management, and ability to self-prioritize is critical to achieve deadlines, while maintaining an exceptional attention to detail. Superior communication skills and confidence in managing varying levels of stakeholders is essential.
WHAT YOU DO:
Support development of 3-year product roadmap, spanning global new product launches, regional/channel/key account exclusives, and sampling initiatives – ensuring all align with strategic brand and commercial direction
Perform regular category analytics and assist with articulation of long-term category evolution strategies
Support Sr. Director with preparation for Monthly Calendar Meeting and Product Viability Meetings
Collaborate with Product Development on new product briefs, differentiated product strategies and ingredient/formula performance narratives, with focus on core franchises and purpose programs
Liaise with cross-functional teams to ensure all category launches meet financial objectives leveraging pricing, COGs, forecast guidelines and deliver against original concept, backed by clinical/consumer testing support for respective category/project agreed upon with Sr. Director
Conduct competitive pricing analysis to support the global pricing strategy for respective category/project launches through collation of key insights, and performance data from Ecommerce, International, Retail, Sales
Support development of all written communication relating to product strategy, including product story, naming architecture, pack copy, and differentiating benefits and claims information
Lead ongoing competitor and industry analysis and reporting, to help identify white space opportunities, and strategies to enhance existing portfolio
Perform regular analyses of own product and category performance relative to goals and competitive trends, utilizing POS and NPD/Circana data; help develop tracking tools and dashboards as necessary
Remain current on consumer trends and market innovations across all relevant industries, bringing vision and insights to innovation pipeline discussion
Track and analyze product sales and consumer feedback, ensuring key insights and learnings are identified for immediate action, messaging opportunities as well as future product strategy evolution
Assist with development and execution of consumer surveys, interviews and testing protocols, to inform category strategies, generate product performance insights, and formulate effective positioning strategies
Manage creation of MPF documents to be distributed across the organization that define key product messaging points to support 360 go-to-market teams
Manage creation of Launch Bulletins, Press Sample Allocations and Distribution Lists
Develop and manage briefs for collateral/gifting/promotional programming to help support the needs of sales channels
Support development of various retailer and other B2B marketing presentations and collateral
YOU’LL LOVE THIS JOB IF:
You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
You are highly ANALYTICAL and STRATEGIC: You are data and insight-oriented and able to develop creative concepts and vision that support brand and business goals.
You are extremely ORGANIZED and DETAIL ORIENTED: You are not overwhelmed by the thought of tackling multiple tasks at a time,and
appreciate the importance of having detailed and precise information.
You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
QUALIFICATIONS:
Bachelor’s degree in marketing, business, communications or a related field
Minimum 3 years of experience in product marketing, preferably in the beauty industry, luxury preferred
Strong understanding of the beauty and cosmetics industry, including product and consumer/social trends, consumer needs and behavior, and competitive landscape
Strong data analysis skills
Ability to read and interpret market research data
Excellent verbal and written communication skills
Ability to manage multiple projects simultaneously and meet deadlines
Must be able to work from Corporate Office at least 60% of the time.
The expected base salary range for this position is $90,000 to $100,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Job Ref: 141656
West Hollywood,CA
HOURGLASS COSMETICS – Manager, Product Marketing
Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 countries and 2,600 doors including Sephora, Ulta, Bergdorf Goodman, Nordstrom, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com
In this role, you will support the ongoing management of global product assortment, and the development and delivery of global portfolio strategy, 3-year newness calendar, and innovation pipeline. You will help define and shape differentiated product positioning and marketing strategies across all categories of business. Reporting to the Sr. Director, Product Marketing, you will ensure the portfolio strategy aligns with the brand’s pillars of innovation and high performance, enhances the overarching brand story, and drives growth and market share across key accounts and regions.
The ideal candidate is an analytical, forward-thinking, innovative product marketer, who is ‘product-curious’, has passion for the beauty category, is agile, and self-starting. The role requires a blend of strategy and creativity. Diligent project management, and ability to self-prioritize is critical to achieve deadlines, while maintaining an exceptional attention to detail. Superior communication skills and confidence in managing varying levels of stakeholders is essential.
WHAT YOU DO:
Support development of 3-year product roadmap, spanning global new product launches, regional/channel/key account exclusives, and sampling initiatives – ensuring all align with strategic brand and commercial direction
Perform regular category analytics and assist with articulation of long-term category evolution strategies
Support Sr. Director with preparation for Monthly Calendar Meeting and Product Viability Meetings
Collaborate with Product Development on new product briefs, differentiated product strategies and ingredient/formula performance narratives, with focus on core franchises and purpose programs
Liaise with cross-functional teams to ensure all category launches meet financial objectives leveraging pricing, COGs, forecast guidelines and deliver against original concept, backed by clinical/consumer testing support for respective category/project agreed upon with Sr. Director
Conduct competitive pricing analysis to support the global pricing strategy for respective category/project launches through collation of key insights, and performance data from Ecommerce, International, Retail, Sales
Support development of all written communication relating to product strategy, including product story, naming architecture, pack copy, and differentiating benefits and claims information
Lead ongoing competitor and industry analysis and reporting, to help identify white space opportunities, and strategies to enhance existing portfolio
Perform regular analyses of own product and category performance relative to goals and competitive trends, utilizing POS and NPD/Circana data; help develop tracking tools and dashboards as necessary
Remain current on consumer trends and market innovations across all relevant industries, bringing vision and insights to innovation pipeline discussion
Track and analyze product sales and consumer feedback, ensuring key insights and learnings are identified for immediate action, messaging opportunities as well as future product strategy evolution
Assist with development and execution of consumer surveys, interviews and testing protocols, to inform category strategies, generate product performance insights, and formulate effective positioning strategies
Manage creation of MPF documents to be distributed across the organization that define key product messaging points to support 360 go-to-market teams
Manage creation of Launch Bulletins, Press Sample Allocations and Distribution Lists
Develop and manage briefs for collateral/gifting/promotional programming to help support the needs of sales channels
Support development of various retailer and other B2B marketing presentations and collateral
YOU’LL LOVE THIS JOB IF:
You are CREATIVE: You are innovative and forward-thinking in your approach and mindset.
You are highly ANALYTICAL and STRATEGIC: You are data and insight-oriented and able to develop creative concepts and vision that support brand and business goals.
You are extremely ORGANIZED and DETAIL ORIENTED: You are not overwhelmed by the thought of tackling multiple tasks at a time,and
appreciate the importance of having detailed and precise information.
You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others.
You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.
You are PASSIONATE about beauty: You are eager to learn and absorb all things related to beauty, brand and creative strategy.
QUALIFICATIONS:
Bachelor’s degree in marketing, business, communications or a related field
Minimum 3 years of experience in product marketing, preferably in the beauty industry, luxury preferred
Strong understanding of the beauty and cosmetics industry, including product and consumer/social trends, consumer needs and behavior, and competitive landscape
Strong data analysis skills
Ability to read and interpret market research data
Excellent verbal and written communication skills
Ability to manage multiple projects simultaneously and meet deadlines
Must be able to work from Corporate Office at least 60% of the time.
The expected base salary range for this position is $90,000 to $100,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.
Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. Job Ref: 141656