NIKE
Lead, Brand Marketing Professional Mens Lifestyle - Asia, Pacific, Latin America
NIKE, Beaverton, Oregon, us, 97078
WHO WE ARE LOOKING FOR
We are seeking a Brand Lead for Men’s Lifestyle for the Asia Pacific Latin America (APLA) geography! This role is based at Nike World Headquarters, Beaverton, Oregon.
The candidate should have a team first approach, learning agility, growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates across the globe.
In addition, we’re looking for a candidate passionate about the impact of sport, sneaker culture, fashion, future trends and knowing the wants and needs of our 17-21 year old target consumer.
WHAT YOU WILL WORK ON
Our vision as a brand is to make athlete dreams real, and we believe that sport culture has the power to move the world forward. Every day, we are demanding a better future for ourselves, our athletes, and our communities. As a member of our team, driven by our passion for sport and our instinct for innovation, you’ll contribute with our goal to elevate human potential.
In this role, you will drive marketing efforts that will be on the leading of edge of culture, with a sharp focus to create meaningful connections with our consumer. You will lead cross-functional collaboration and will be responsible for delivering seasonal and ongoing marketing plans on behalf of APLA Men’s Lifestyle.
As a leader and orchestrator of marketing plans, you will be responsible for driving brand distinction through emotive storytelling and impactful community experiences across our APLA cities. Your plans and strategies will be informed by consumer insights and data developed in partnership with city, geo and global teams. The outcome of your plans will drive our business and brand priorities, and create the future of Nike Lifestyle.
You will be responsible to lead and influence Men’s Lifestyle plans across the geography, partnering with brand leads across 5 territories: Japan, Korea, Mexico, Southeast Asia & India, Pacific and Latin America.
WHO YOU WILL WORK WITH
We’re a diverse, inclusive, innovative and passionate team. In this role, you will report directly to the Brand Director of APLA Men’s Lifestyle.
You’ll work alongside the APLA Brand Management team for Men’s, Women’s and Kids building plans in partnership with the Nike Marketing Functional teams:
Digital Marketing
Retail Marketing
Energy Marketing
Brand Creative
Consumer Insights
Integrated Media
Communications
Marketplace
Product Merchandising
In addition to that, you’ll have an opportunity to work with different cultures across the globe, partnering with our brand teammates across our territories.
WHAT YOU BRING
4-5+ years of experience in Brand and/or Digital Marketing
Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media, gaming and digital platforms they are on
Deep understanding of sneaker culture and fashion trends
Excellent communication and presentation skills, with team player spirit that can thrive in ambiguity
Proven track record to drive strategic vision, ensure follow-through and deliver results
A self-starter with problem solving mentality and ability to collaborate with cross functional teams
Analytical skills to gather business and consumer insights and apply learnings
Empathy, with an eagerness to learn and understand diverse teams, cultures, consumers and markets
Ability to work independently, collaborate effectively and operate proactively
Passion for sport, fashion and retail
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
We are seeking a Brand Lead for Men’s Lifestyle for the Asia Pacific Latin America (APLA) geography! This role is based at Nike World Headquarters, Beaverton, Oregon.
The candidate should have a team first approach, learning agility, growth mindset and ability to work and collaborate with cross-functional and cross-cultural teammates across the globe.
In addition, we’re looking for a candidate passionate about the impact of sport, sneaker culture, fashion, future trends and knowing the wants and needs of our 17-21 year old target consumer.
WHAT YOU WILL WORK ON
Our vision as a brand is to make athlete dreams real, and we believe that sport culture has the power to move the world forward. Every day, we are demanding a better future for ourselves, our athletes, and our communities. As a member of our team, driven by our passion for sport and our instinct for innovation, you’ll contribute with our goal to elevate human potential.
In this role, you will drive marketing efforts that will be on the leading of edge of culture, with a sharp focus to create meaningful connections with our consumer. You will lead cross-functional collaboration and will be responsible for delivering seasonal and ongoing marketing plans on behalf of APLA Men’s Lifestyle.
As a leader and orchestrator of marketing plans, you will be responsible for driving brand distinction through emotive storytelling and impactful community experiences across our APLA cities. Your plans and strategies will be informed by consumer insights and data developed in partnership with city, geo and global teams. The outcome of your plans will drive our business and brand priorities, and create the future of Nike Lifestyle.
You will be responsible to lead and influence Men’s Lifestyle plans across the geography, partnering with brand leads across 5 territories: Japan, Korea, Mexico, Southeast Asia & India, Pacific and Latin America.
WHO YOU WILL WORK WITH
We’re a diverse, inclusive, innovative and passionate team. In this role, you will report directly to the Brand Director of APLA Men’s Lifestyle.
You’ll work alongside the APLA Brand Management team for Men’s, Women’s and Kids building plans in partnership with the Nike Marketing Functional teams:
Digital Marketing
Retail Marketing
Energy Marketing
Brand Creative
Consumer Insights
Integrated Media
Communications
Marketplace
Product Merchandising
In addition to that, you’ll have an opportunity to work with different cultures across the globe, partnering with our brand teammates across our territories.
WHAT YOU BRING
4-5+ years of experience in Brand and/or Digital Marketing
Interest and understanding of the Gen Z/Gen Alpha Consumer and understanding of the media, gaming and digital platforms they are on
Deep understanding of sneaker culture and fashion trends
Excellent communication and presentation skills, with team player spirit that can thrive in ambiguity
Proven track record to drive strategic vision, ensure follow-through and deliver results
A self-starter with problem solving mentality and ability to collaborate with cross functional teams
Analytical skills to gather business and consumer insights and apply learnings
Empathy, with an eagerness to learn and understand diverse teams, cultures, consumers and markets
Ability to work independently, collaborate effectively and operate proactively
Passion for sport, fashion and retail
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.