Senior Product Marketing Manager (OEM)

Senior Product Marketing ManagerCData Software is seeking a seasoned, self-directed product marketing professional to efficiently scale and support global marketing activities for our OEM business line.In this role, you'll focus on planning and creating go to market activities and content to support marketing, sales, and product. Your primary duties include developing product positioning and messaging, identifying target personas, understanding the buyer process, creation of short and long form content, product launches, sales enablement, thought leadership, and go-to-market strategies. You will also work across key functional teams/business units to coordinate content requirements, target audience segmentation, collateral needs, and ultimately drive GTM success.Location(s):

North Carolina Research Triangle or East Coast (preferred)Key Duties & Responsibilities:Own the overall growth number for the OEM business line and coordinate cross-functionally to develop and execute quarterly strategiesDevelop marketing GTM and strategy aligned with market directions and supported by the roadmap and releases of our offerings and implement itPlan, organize, manage and implement marketing projects from beginning to end, ranging from simple single items to full product launches.Conduct marketing research with target audiences and customers to identify opportunities and messagingDevelop marketing materials for new product launches and maintain/enhance materials for existing productWork closely with and become a real-time data integration subject matter expert for sales, customer success, and marketingTrack overall business results including identification and monitoring of key metrics and other data sources that gauge the health and growth of the business, and future business trends.Monitor competitive activity that could prevent the achievement of business goals, and develops proactive and reactive plans to counter competitive threatsPerform other related duties incidental to the work described herein. The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.Qualifications:5 – 7 years of product marketing experience, preferably with data integration, data virtualization, or data connectivityTrack-record of demonstrable growth associated with projects under your ownershipExperience defining the core messaging, positioning, and go-to-market for a new product categoryAbility to lead and analyze the research needed to identify product-market fitStrong team player able to work across multifunctional teamsSolid written and verbal communication and presentation skillsAbility to work independently in a startup-like environmentStrong organization skills and attention to detail

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