Habitat for Humanity
Marketing Manager
Habitat for Humanity, Charlotte, North Carolina, United States, 28245
Marketing Manager
The
Marketing Manager
will be responsible for developing and implementing marketing strategies and campaigns to promote Habitat Charlotte Region and Habitat Charlotte ReStores. Day-to-day responsibilities will include planning, implementing, and monitoring marketing campaigns in collaboration with the marketing team and cross organizational departments.
Essential FunctionsCollaborate with the communications team to create compelling marketing campaigns that resonate with our target audiences and achieve marketing goals.Ensure program marketing, website, email and paid media campaigns consistently reflect our brand identity.Plan and execute digital marketing campaigns, including web, email and SEO/SEM in collaboration with internal teams and external partners.Utilize HubSpot or industry equivalent effectively for marketing automation and email marketing to track and nurture target audiences.Define and implement our list segmentation and personalization strategies and collaborate with database team to ensure lists are up to date and segmented properly.Strategize and implement new ways to increase open rates and engagement.Regularly assess websites to ensure that information is up-to-date and relevant, ensuring that all marketing updates are reflected across all owned channels and platforms.Analyze and report on the performance of digital marketing campaigns, using data to inform future strategies.Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like program pipeline, donor engagement, website traffic, digital campaign performance, and return on investment.Stay updated with the latest trends in marketing.Co-own and manage the Monday project management software for the team, assigning deliverables and responsibilities as needed, and keeping the team on track to meet their goals.Work closely with other managers and directors to align marketing strategies with the organization's objectives.
Required Knowledge, Skills and AbilitiesBachelor's degree in Marketing, Communication or related field preferred.5+ years prior experience in marketing with a focus on digital mediaProficiency using digital marketing analytics and email marketing toolsAbility to take initiative and prioritize tasks; excellent time-management and problem-solving skillsStrong project management skills and attention to detailHighly organized and deadline focusedExcellent verbal & written communication skills required.The ability to work independently and with a teamHubspot, Salesforce Marketing Cloud OR other industry equivalent platform experience a mustVersed in email marketing best practices and familiar with CAN-SPAM and ADA guidelinesFamiliarity with Photoshop and InDesign
Work EnvironmentThis position requires a blend of indoor office work and travel within service area and beyond as needed.
Physical DemandsAbility to work on a computer for hours at a timeGood eyesight and ability to be conversant with conducting video interviewsAbility to provide personal transportation to and from local events and assignmentsOccasional evenings and Saturdays
Pay Rate:
$62,000-$65,000Link to apply: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=142393&clientkey=B9AEBEEC5E3A8BA881D7206574ECB329
#LI-aff
Location:
Charlotte, NC
State/Region:
North Carolina
Position Category:
Affiliate-Opportunity
Type:
Affiliate
Function:
US Affiliate
Travel:
About Habitat for HumanityHabitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God's love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.At Habitat for Humanity International, we embrace a history rooted in creating equity and take our mission seriously by courageously committing to a culture and workplace where all staff feel safe, welcome, visible, respected, supported and valued. As an equal opportunity employer, we realize that our success depends upon building an inclusive workforce of diverse perspectives and encourage people of varied races (which is inclusive of traits historically associated with race, including, but not limited to, protective hairstyles and hair texture), ethnicities, national origins, tribes, religions, ages, gender identities and expressions, genders, sexual orientations, marital statuses, disabilities, veteran/reserve national guard statuses, socio-economic statuses, thinking and communication styles to work with us.We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children), and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing.
The
Marketing Manager
will be responsible for developing and implementing marketing strategies and campaigns to promote Habitat Charlotte Region and Habitat Charlotte ReStores. Day-to-day responsibilities will include planning, implementing, and monitoring marketing campaigns in collaboration with the marketing team and cross organizational departments.
Essential FunctionsCollaborate with the communications team to create compelling marketing campaigns that resonate with our target audiences and achieve marketing goals.Ensure program marketing, website, email and paid media campaigns consistently reflect our brand identity.Plan and execute digital marketing campaigns, including web, email and SEO/SEM in collaboration with internal teams and external partners.Utilize HubSpot or industry equivalent effectively for marketing automation and email marketing to track and nurture target audiences.Define and implement our list segmentation and personalization strategies and collaborate with database team to ensure lists are up to date and segmented properly.Strategize and implement new ways to increase open rates and engagement.Regularly assess websites to ensure that information is up-to-date and relevant, ensuring that all marketing updates are reflected across all owned channels and platforms.Analyze and report on the performance of digital marketing campaigns, using data to inform future strategies.Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like program pipeline, donor engagement, website traffic, digital campaign performance, and return on investment.Stay updated with the latest trends in marketing.Co-own and manage the Monday project management software for the team, assigning deliverables and responsibilities as needed, and keeping the team on track to meet their goals.Work closely with other managers and directors to align marketing strategies with the organization's objectives.
Required Knowledge, Skills and AbilitiesBachelor's degree in Marketing, Communication or related field preferred.5+ years prior experience in marketing with a focus on digital mediaProficiency using digital marketing analytics and email marketing toolsAbility to take initiative and prioritize tasks; excellent time-management and problem-solving skillsStrong project management skills and attention to detailHighly organized and deadline focusedExcellent verbal & written communication skills required.The ability to work independently and with a teamHubspot, Salesforce Marketing Cloud OR other industry equivalent platform experience a mustVersed in email marketing best practices and familiar with CAN-SPAM and ADA guidelinesFamiliarity with Photoshop and InDesign
Work EnvironmentThis position requires a blend of indoor office work and travel within service area and beyond as needed.
Physical DemandsAbility to work on a computer for hours at a timeGood eyesight and ability to be conversant with conducting video interviewsAbility to provide personal transportation to and from local events and assignmentsOccasional evenings and Saturdays
Pay Rate:
$62,000-$65,000Link to apply: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=142393&clientkey=B9AEBEEC5E3A8BA881D7206574ECB329
#LI-aff
Location:
Charlotte, NC
State/Region:
North Carolina
Position Category:
Affiliate-Opportunity
Type:
Affiliate
Function:
US Affiliate
Travel:
About Habitat for HumanityHabitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God's love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope. Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.At Habitat for Humanity International, we embrace a history rooted in creating equity and take our mission seriously by courageously committing to a culture and workplace where all staff feel safe, welcome, visible, respected, supported and valued. As an equal opportunity employer, we realize that our success depends upon building an inclusive workforce of diverse perspectives and encourage people of varied races (which is inclusive of traits historically associated with race, including, but not limited to, protective hairstyles and hair texture), ethnicities, national origins, tribes, religions, ages, gender identities and expressions, genders, sexual orientations, marital statuses, disabilities, veteran/reserve national guard statuses, socio-economic statuses, thinking and communication styles to work with us.We also require that all staff take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities (especially children), and all those with whom we work. In line with the prevention of sexual exploitation and abuse, all staff must pass a thorough background screening and will be held accountable to upholding our policies around ethical behavior, including safeguarding and whistleblowing.