Habitat Charlotte Region
Marketing Manager
Habitat Charlotte Region, Charlotte, North Carolina, United States, 28245
Job Details
Job Location3815 Latrobe Drive Office - Charlotte, NC
Position TypeFull-time, Exempt
Salary Range$62,000.00 - $65,000.00 Salary/year
Job ShiftMonday through Friday
Job CategoryMarketing
Description
Pay Rate: $62,000-$65,000 per year
Mission-Driven Career Opportunity
One of the leading affordable housing nonprofits in the area, Habitat Charlotte Region partners with hundreds of families each year through affordable homeownership, home preservation and financial literacy training. As a Marketing Manager, you'll play an integral role in our vision of a world where everyone has a safe and affordable place to live.
Why Join Habitat?Competitive salary and benefitsIndustry-leading healthcare, dental, vision, flexible spending accounts (healthcare and dependent care)Work/life balance supported by generous PTOCareer development and promotion opportunitiesCasual working environmentRetirement planning - a 403(b) with 3% organizational matchPosition Purpose
The Marketing Manager will be responsible for developing and implementing marketing strategies and campaigns to promote Habitat Charlotte Region and Habitat Charlotte ReStores. Day-to-day responsibilities will include planning, implementing, and monitoring marketing campaigns in collaboration with the marketing team and cross organizational departments.
Essential FunctionsCollaborate with the communications team to create compelling marketing campaigns that resonate with our target audiences and achieve marketing goals.Ensure program marketing, website, email and paid media campaigns consistently reflect our brand identity.Plan and execute digital marketing campaigns, including web, email and SEO/SEM in collaboration with internal teams and external partners.Utilize HubSpot or industry equivalent effectively for marketing automation and email marketing to track and nurture target audiences.Define and implement our list segmentation and personalization strategies and collaborate with database team to ensure lists are up to date and segmented properly.Strategize and implement new ways to increase open rates and engagement.Regularly assess websites to ensure that information is up-to-date and relevant, ensuring that all marketing updates are reflected across all owned channels and platforms.Analyze and report on the performance of digital marketing campaigns, using data to inform future strategies.Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like program pipeline, donor engagement, website traffic, digital campaign performance, and return on investment.Stay updated with the latest trends in marketing.Co-own and manage the Monday project management software for the team, assigning deliverables and responsibilities as needed, and keeping the team on track to meet their goals.Work closely with other managers and directors to align marketing strategies with the organization's objectives.
Qualifications
Required Knowledge, Skills and Abilities
Bachelor's degree in Marketing, Communication or related field preferred.5+ years prior experience in marketing with a focus on digital mediaProficiency using digital marketing analytics and email marketing toolsAbility to take initiative and prioritize tasks; excellent time-management and problem-solving skillsStrong project management skills and attention to detailHighly organized and deadline focusedExcellent verbal & written communication skills required.The ability to work independently and with a teamHubspot, Salesforce Marketing Cloud OR other industry equivalent platform experience a mustVersed in email marketing best practices and familiar with CAN-SPAM and ADA guidelinesFamiliarity with Photoshop and InDesignWork Environment
This position requires a blend of indoor office work and travel within service area and beyond as needed.
Physical Demands
Ability to work on a computer for hours at a timeGood eyesight and ability to be conversant with conducting video interviewsAbility to provide personal transportation to and from local events and assignmentsOccasional evenings and Saturdays
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the position. All employees may have other duties assigned at any time
Job Location3815 Latrobe Drive Office - Charlotte, NC
Position TypeFull-time, Exempt
Salary Range$62,000.00 - $65,000.00 Salary/year
Job ShiftMonday through Friday
Job CategoryMarketing
Description
Pay Rate: $62,000-$65,000 per year
Mission-Driven Career Opportunity
One of the leading affordable housing nonprofits in the area, Habitat Charlotte Region partners with hundreds of families each year through affordable homeownership, home preservation and financial literacy training. As a Marketing Manager, you'll play an integral role in our vision of a world where everyone has a safe and affordable place to live.
Why Join Habitat?Competitive salary and benefitsIndustry-leading healthcare, dental, vision, flexible spending accounts (healthcare and dependent care)Work/life balance supported by generous PTOCareer development and promotion opportunitiesCasual working environmentRetirement planning - a 403(b) with 3% organizational matchPosition Purpose
The Marketing Manager will be responsible for developing and implementing marketing strategies and campaigns to promote Habitat Charlotte Region and Habitat Charlotte ReStores. Day-to-day responsibilities will include planning, implementing, and monitoring marketing campaigns in collaboration with the marketing team and cross organizational departments.
Essential FunctionsCollaborate with the communications team to create compelling marketing campaigns that resonate with our target audiences and achieve marketing goals.Ensure program marketing, website, email and paid media campaigns consistently reflect our brand identity.Plan and execute digital marketing campaigns, including web, email and SEO/SEM in collaboration with internal teams and external partners.Utilize HubSpot or industry equivalent effectively for marketing automation and email marketing to track and nurture target audiences.Define and implement our list segmentation and personalization strategies and collaborate with database team to ensure lists are up to date and segmented properly.Strategize and implement new ways to increase open rates and engagement.Regularly assess websites to ensure that information is up-to-date and relevant, ensuring that all marketing updates are reflected across all owned channels and platforms.Analyze and report on the performance of digital marketing campaigns, using data to inform future strategies.Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like program pipeline, donor engagement, website traffic, digital campaign performance, and return on investment.Stay updated with the latest trends in marketing.Co-own and manage the Monday project management software for the team, assigning deliverables and responsibilities as needed, and keeping the team on track to meet their goals.Work closely with other managers and directors to align marketing strategies with the organization's objectives.
Qualifications
Required Knowledge, Skills and Abilities
Bachelor's degree in Marketing, Communication or related field preferred.5+ years prior experience in marketing with a focus on digital mediaProficiency using digital marketing analytics and email marketing toolsAbility to take initiative and prioritize tasks; excellent time-management and problem-solving skillsStrong project management skills and attention to detailHighly organized and deadline focusedExcellent verbal & written communication skills required.The ability to work independently and with a teamHubspot, Salesforce Marketing Cloud OR other industry equivalent platform experience a mustVersed in email marketing best practices and familiar with CAN-SPAM and ADA guidelinesFamiliarity with Photoshop and InDesignWork Environment
This position requires a blend of indoor office work and travel within service area and beyond as needed.
Physical Demands
Ability to work on a computer for hours at a timeGood eyesight and ability to be conversant with conducting video interviewsAbility to provide personal transportation to and from local events and assignmentsOccasional evenings and Saturdays
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the position. All employees may have other duties assigned at any time