Flow
Digital Marketing Manager
Flow, New York, New York, us, 10261
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow.life. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesAssist with top of the funnel in each one of FOL Management propertiesImplement marketing strategies for various business initiatives aligning with company objectivesContribute to digital campaigns across channels such as social media, email marketing, PPC, and display ads to maximize online visibility and lead generationConduct keyword research, social listening, analysis/insights/recommendationsOptimize existing Paid Search campaigns and create new campaigns as neededAudit and optimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsImplement effective SEO strategies to improve search engine rankings and drive organic trafficAnalyze, review, and report on campaign performance, using metrics to inform future strategy decisionsIdeal Background
Bachelor's degree in Marketing, Business, or related fieldAt least 5 years of marketing experience, including expertise in managing email and paid advertising campaignsStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaigns that engage, inform, and motivateExceptional communication and leadership skillsCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus
$80,000 - $110,000 a year
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Manager is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for Flow.life. The position encompasses a broad scope of marketing activities including digital advertising, ILS channel management, SEO, email and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesAssist with top of the funnel in each one of FOL Management propertiesImplement marketing strategies for various business initiatives aligning with company objectivesContribute to digital campaigns across channels such as social media, email marketing, PPC, and display ads to maximize online visibility and lead generationConduct keyword research, social listening, analysis/insights/recommendationsOptimize existing Paid Search campaigns and create new campaigns as neededAudit and optimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsImplement effective SEO strategies to improve search engine rankings and drive organic trafficAnalyze, review, and report on campaign performance, using metrics to inform future strategy decisionsIdeal Background
Bachelor's degree in Marketing, Business, or related fieldAt least 5 years of marketing experience, including expertise in managing email and paid advertising campaignsStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaigns that engage, inform, and motivateExceptional communication and leadership skillsCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus
$80,000 - $110,000 a year
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.