irca Group
Product Marketing Associate
irca Group, Duluth, Georgia, United States, 30155
IRCA is a prominent international provider of semi-finished ingredients for the bakery, pastry, and gelato markets. They cater to independent producers as well as large food manufacturers, including consumer packaged goods (CPG) companies. The company's core product offerings consist of chocolate, chocolate decorations, creams, pastry mixes, gelato ingredients, and various other bakery and pastry ingredients.
Headquartered in Italy, IRCA was acquired by Advent International, a global private equity firm, in July 2022. The company has demonstrated a strong history of growth over the past decade. As part of its growth strategy, IRCA made two bolt-on acquisitions in 2022. They acquired Cesarin, a provider of candied fruits, and Anastasi, a supplier of pistachio ingredients. These acquisitions expanded IRCA's product portfolio and market reach.
More recently, IRCA acquired the leading manufacturer of sweet and cereal products in Europe and the US. The target company focuses on high-value specialty ingredients for the Food Manufacturers segment. Their product range includes sweet particulates, chocolate confections, baked inclusions, variegates, and fruit purées. This deal, successfully completed in March of 2023, is a transformative move for IRCA, establishing them as a global leader in the semi-finished ingredients industry.
With this acquisition, IRCA has a combined revenue of €1 billion in 2023 and a presence in 22 manufacturing facilities across Europe, the US, and Vietnam. This expanded manufacturing footprint and diversified product portfolio positions IRCA as a key player in the market, serving a wide range of customers in the bakery, pastry, and gelato sectors, as well as food manufacturers.
IRCA Group is seeking a Product Marketing Associate to manage the activities for supporting our existing portfolio and the development of new products. The top priority is to connect with our customers and expand our footprint in the Americas. Project management and the ability to partner with key stakeholders within the marketing, sales, supply, production and finance departments is a must. This role requires a strong sense of organization and structure while adding a blend of strategic thinking, and data-driven decision-making to enhance product awareness, drive sales, and ensure market competitiveness. We are requiring someone to work onsite at our Duluth, GA site daily.
Responsibilities
Product Development : manage global, regional and customer-specific product development initiatives by assessing feasibility and capability of new ideas, working with all the aspects of innovation and renovation for product, packaging, quality, production and Marketing. Coordinate timelines and measure project performance using appropriate Fortes system, tools and techniques. Manage new item setup in SAP. Be the owner of all new customer specific product development.Portfolio Analysis & Management : conduct portfolio analysis (80/20 principle) to define core products, rationalize and replace. Collaborate with customer service, supply chain, sales, marketing, culinary and innovation teams to execute on a portfolio roadmap. Ensure proper Process Flows are implemented.Connect with
Sales Team
and
Customers
to define sales opportunities, product requirements for NPD and/or optimization of existing products. Actively communicate with the Sales Team to ensure alignment and collaboration in market-facing activities.For assigned products, partner with
Pricing Team
to validate new product market opportunities, drive business case development, and ensure margin targets are being met.Collaborate with
Operations
to maintain appropriate stock levels of core portfolio (STD, MTO etc.)Work closely with the Dobla Brand Director to
promote
assigned products both internally and externally to ensure a cohesive message.Collaborate with the entire Marketing, Sales and Culinary teams to develop and deliver training materials for assigned products.Launches:
collaborate on go-to-market launches of new products and solutions, assisting in the management of cross-functional implementation of the plan. Coordinate and communicate the delivery of training materials to sales and customers with live, virtual workshops, trainings, webinars etc.Market Intelligence:
develop a thorough understanding of the overall market including size, growth in targeted channels, key trends, competitive and customer insights.Qualifications
Bachelor's degree in Marketing, MBA a plus. and Experience: >5 years of experience marketing various productsB2B or B2B2C experience in Food Manufacturing and or Ingredients Marketing (Bakery a plus)Project Management experience is a must haveProven skills in Product Life-cycle managementAbility to interact effectively with matrixed teams within the organizationStrong written and verbal communication skillsPreference to be a member of a lean, nimble team where fast failure, change and evolution is expected and encouragedStrong analytical skillsAbility to meet deadlines with minimal supervision and managing multiple projects from start to finish.Ability to deal with short-term priority changes will maintaining a long-term perspective on department and company objectives
Irca Group offers career growth opportunities as well as competitive compensation and benefits:
Medical, Dental, & Vision, 401(k) matching, Paid Vacation, and Holidays, Employee Education Tuition Reimbursement Program
Headquartered in Italy, IRCA was acquired by Advent International, a global private equity firm, in July 2022. The company has demonstrated a strong history of growth over the past decade. As part of its growth strategy, IRCA made two bolt-on acquisitions in 2022. They acquired Cesarin, a provider of candied fruits, and Anastasi, a supplier of pistachio ingredients. These acquisitions expanded IRCA's product portfolio and market reach.
More recently, IRCA acquired the leading manufacturer of sweet and cereal products in Europe and the US. The target company focuses on high-value specialty ingredients for the Food Manufacturers segment. Their product range includes sweet particulates, chocolate confections, baked inclusions, variegates, and fruit purées. This deal, successfully completed in March of 2023, is a transformative move for IRCA, establishing them as a global leader in the semi-finished ingredients industry.
With this acquisition, IRCA has a combined revenue of €1 billion in 2023 and a presence in 22 manufacturing facilities across Europe, the US, and Vietnam. This expanded manufacturing footprint and diversified product portfolio positions IRCA as a key player in the market, serving a wide range of customers in the bakery, pastry, and gelato sectors, as well as food manufacturers.
IRCA Group is seeking a Product Marketing Associate to manage the activities for supporting our existing portfolio and the development of new products. The top priority is to connect with our customers and expand our footprint in the Americas. Project management and the ability to partner with key stakeholders within the marketing, sales, supply, production and finance departments is a must. This role requires a strong sense of organization and structure while adding a blend of strategic thinking, and data-driven decision-making to enhance product awareness, drive sales, and ensure market competitiveness. We are requiring someone to work onsite at our Duluth, GA site daily.
Responsibilities
Product Development : manage global, regional and customer-specific product development initiatives by assessing feasibility and capability of new ideas, working with all the aspects of innovation and renovation for product, packaging, quality, production and Marketing. Coordinate timelines and measure project performance using appropriate Fortes system, tools and techniques. Manage new item setup in SAP. Be the owner of all new customer specific product development.Portfolio Analysis & Management : conduct portfolio analysis (80/20 principle) to define core products, rationalize and replace. Collaborate with customer service, supply chain, sales, marketing, culinary and innovation teams to execute on a portfolio roadmap. Ensure proper Process Flows are implemented.Connect with
Sales Team
and
Customers
to define sales opportunities, product requirements for NPD and/or optimization of existing products. Actively communicate with the Sales Team to ensure alignment and collaboration in market-facing activities.For assigned products, partner with
Pricing Team
to validate new product market opportunities, drive business case development, and ensure margin targets are being met.Collaborate with
Operations
to maintain appropriate stock levels of core portfolio (STD, MTO etc.)Work closely with the Dobla Brand Director to
promote
assigned products both internally and externally to ensure a cohesive message.Collaborate with the entire Marketing, Sales and Culinary teams to develop and deliver training materials for assigned products.Launches:
collaborate on go-to-market launches of new products and solutions, assisting in the management of cross-functional implementation of the plan. Coordinate and communicate the delivery of training materials to sales and customers with live, virtual workshops, trainings, webinars etc.Market Intelligence:
develop a thorough understanding of the overall market including size, growth in targeted channels, key trends, competitive and customer insights.Qualifications
Bachelor's degree in Marketing, MBA a plus. and Experience: >5 years of experience marketing various productsB2B or B2B2C experience in Food Manufacturing and or Ingredients Marketing (Bakery a plus)Project Management experience is a must haveProven skills in Product Life-cycle managementAbility to interact effectively with matrixed teams within the organizationStrong written and verbal communication skillsPreference to be a member of a lean, nimble team where fast failure, change and evolution is expected and encouragedStrong analytical skillsAbility to meet deadlines with minimal supervision and managing multiple projects from start to finish.Ability to deal with short-term priority changes will maintaining a long-term perspective on department and company objectives
Irca Group offers career growth opportunities as well as competitive compensation and benefits:
Medical, Dental, & Vision, 401(k) matching, Paid Vacation, and Holidays, Employee Education Tuition Reimbursement Program