Cumulus Media
Paid Media Specialist
Cumulus Media, Dallas, Texas, United States, 75215
CUMULUS MEDIA | Dallas
is seeking a talented
Paid Media Specialist
to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!
CUMULUS | Dallas-Ft. Worth
has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.
Key Responsibilities:Campaign Management:
Develop, execute, and manage paid media campaigns on Google, Meta (Facebook and Instagram), Email, CTV/OTT, and other platforms.Strategy Development:
Collaborate with clients and internal teams to create comprehensive digital marketing strategies that align with business goals and target audience.Performance Analysis:
Monitor and analyze campaign performance, providing regular reports and insights to clients and internal stakeholders. Make data-driven recommendations for optimization.Budget Management:
Manage and allocate campaign budgets effectively to maximize ROI and meet client expectations.Creative Collaboration:
Work with the creative team to develop engaging and high-performing ad creatives that resonate with target audiences.Platform Expertise:
Stay up-to-date with the latest trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective.Client Communication:
Maintain strong relationships with clients, providing exceptional service, and addressing any questions or concerns promptly.Optimization:
Continuously optimize campaigns through A/B testing, audience segmentation, bid adjustments, and other tactics to improve performance.Job Requirements:
Qualifications:
Experience:
Minimum of 5 years of experience in digital marketing with a focus on paid media campaigns across multiple platforms (Google Ads, Facebook/Instagram Ads, Email marketing, CTV/OTT, etc.).Technical Skills:
Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. Experience with analytics tools like Google Analytics.Analytical Skills:
Strong ability to analyze data, derive insights, and make data-driven decisions to improve campaign performance.Communication:
Excellent verbal and written communication skills with the ability to present complex information clearly and effectively to clients and team members.Creative Thinking:
A creative mindset with the ability to develop innovative strategies and ad creatives that drive engagement and conversions.Attention to Detail:
Strong organizational skills and attention to detail to ensure accurate campaign execution and reporting.Team Player:
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.What we offer:
Competitive salaryMedical, Dental & Vision Insurance coverage401K with company match to plan for the long-termPaid vacation & holidaysOpportunity to work with a talented and passionate teamAccess to cutting-edge tools and technologiesCareer growth and development opportunitiesA vibrant and inclusive company culture
For immediate consideration, please visit
https://cumulusmedia.jobs.net/
For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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is seeking a talented
Paid Media Specialist
to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!
CUMULUS | Dallas-Ft. Worth
has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.
Key Responsibilities:Campaign Management:
Develop, execute, and manage paid media campaigns on Google, Meta (Facebook and Instagram), Email, CTV/OTT, and other platforms.Strategy Development:
Collaborate with clients and internal teams to create comprehensive digital marketing strategies that align with business goals and target audience.Performance Analysis:
Monitor and analyze campaign performance, providing regular reports and insights to clients and internal stakeholders. Make data-driven recommendations for optimization.Budget Management:
Manage and allocate campaign budgets effectively to maximize ROI and meet client expectations.Creative Collaboration:
Work with the creative team to develop engaging and high-performing ad creatives that resonate with target audiences.Platform Expertise:
Stay up-to-date with the latest trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective.Client Communication:
Maintain strong relationships with clients, providing exceptional service, and addressing any questions or concerns promptly.Optimization:
Continuously optimize campaigns through A/B testing, audience segmentation, bid adjustments, and other tactics to improve performance.Job Requirements:
Qualifications:
Experience:
Minimum of 5 years of experience in digital marketing with a focus on paid media campaigns across multiple platforms (Google Ads, Facebook/Instagram Ads, Email marketing, CTV/OTT, etc.).Technical Skills:
Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. Experience with analytics tools like Google Analytics.Analytical Skills:
Strong ability to analyze data, derive insights, and make data-driven decisions to improve campaign performance.Communication:
Excellent verbal and written communication skills with the ability to present complex information clearly and effectively to clients and team members.Creative Thinking:
A creative mindset with the ability to develop innovative strategies and ad creatives that drive engagement and conversions.Attention to Detail:
Strong organizational skills and attention to detail to ensure accurate campaign execution and reporting.Team Player:
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.What we offer:
Competitive salaryMedical, Dental & Vision Insurance coverage401K with company match to plan for the long-termPaid vacation & holidaysOpportunity to work with a talented and passionate teamAccess to cutting-edge tools and technologiesCareer growth and development opportunitiesA vibrant and inclusive company culture
For immediate consideration, please visit
https://cumulusmedia.jobs.net/
For more information about CUMULUS MEDIA, visit our website at:
https://www.cumulusmedia.com/
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
Get job alerts by email.
Sign up now!