Paid Media Specialist

CUMULUS MEDIA | Dallas is seeking a talented Paid Media Specialist to join our dynamic digital team. If you are passionate about digital marketing and have a knack for driving successful campaigns, we want to hear from you!
CUMULUS | Dallas-Ft. Worth has 5 stations that have won multiple awards including the NAB Marconi, CMA Station of the Year, Personalities of the year and more. Our market leading stations include: 820 AM/93.3 FM/99.5 HD2 WBAP, 96.7/1310 THE TICKET, 570am/96.3HD2 KLIF, NEW COUNTRY 96.3 KSCS, 99.5 THE WOLF KPLX. In addition, we reach the entire country with 404 stations across the country, a suite of digital products, amazing events and so much more. Dallas is the #1 revenue generating market for the company.
Key Responsibilities:

• Campaign Management: Develop, execute, and manage paid media campaigns on Google, Meta (Facebook and Instagram), Email, CTV/OTT, and other platforms.
• Strategy Development: Collaborate with clients and internal teams to create comprehensive digital marketing strategies that align with business goals and target audience.
• Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights to clients and internal stakeholders. Make data-driven recommendations for optimization.
• Budget Management: Manage and allocate campaign budgets effectively to maximize ROI and meet client expectations.
• Creative Collaboration: Work with the creative team to develop engaging and high-performing ad creatives that resonate with target audiences.
• Platform Expertise: Stay up-to-date with the latest trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective.
• Client Communication: Maintain strong relationships with clients, providing exceptional service, and addressing any questions or concerns promptly.
• Optimization: Continuously optimize campaigns through A/B testing, audience segmentation, bid adjustments, and other tactics to improve performance.

Job Requirements:

Qualifications:

• Experience: Minimum of 5 years of experience in digital marketing with a focus on paid media campaigns across multiple platforms (Google Ads, Facebook/Instagram Ads, Email marketing, CTV/OTT, etc.).
• Technical Skills: Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. Experience with analytics tools like Google Analytics.
• Analytical Skills: Strong ability to analyze data, derive insights, and make data-driven decisions to improve campaign performance.
• Communication: Excellent verbal and written communication skills with the ability to present complex information clearly and effectively to clients and team members.
• Creative Thinking: A creative mindset with the ability to develop innovative strategies and ad creatives that drive engagement and conversions.
• Attention to Detail: Strong organizational skills and attention to detail to ensure accurate campaign execution and reporting.
• Team Player: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

What we offer:

• Competitive salary
• Medical, Dental & Vision Insurance coverage
• 401K with company match to plan for the long-term
• Paid vacation & holidays
• Opportunity to work with a talented and passionate team
• Access to cutting-edge tools and technologies
• Career growth and development opportunities
• A vibrant and inclusive company culture

For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
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