Penn State University
Marketing Data Analyst for Smeal College of Business
Penn State University, State College, Pennsylvania, United States, 16803
APPLICATION INSTRUCTIONS:CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.JOB DESCRIPTION AND POSITION REQUIREMENTS:
Overview/Description
The Smeal College of Business marketing data analyst is a data "whisperer". Not only will the person in this role live and love data, but they'll know exactly what data to gather, where to find it, how to bring it to a central gathering spot, assemble and visualize it for ease of consumption for folks who may not be as comfortable with data as they are. And here's where the ultimate "whispering" comes in: the person in this role will have curiosity, instincts and intuition to spot trends, interpret and tell stories about what the data means and what we do with it. The data and analytics manager will be a vital member of the marketing and communications team, helping us make fact-based, data-driven decisions on plans and strategies. Among the data sources this person will work with include but are not limited to automated marketing/lead nurturing, website analytics, PPC and SEO, heatmapping tools, CRM activities and conversion funnel metrics, social media/marketing platforms.
Activities and Recurring Tasks
Identify source of all critical marketing and communications dataObtain user/access rights to the data and systemsWork with member of the marketing and communications team, IT and other college partners to gather data on a daily, weekly, monthly or quarterly basis.Work with IT to aggregate data on an automated basis to feed data assembly and visualization tools.Collaborating with other teams to implement new systems and trackingRegularly publish data and trends, including but not limited to standard weekly results and formal monthly reports.Meet with stakeholders as needed to provide interpretations of data and strategic recommendationsRelationships
The person in this role will work with personnel across the college, including but not limited to:
Peer Team within the Office of Marketing and Strategic CommunicationsThe RIIT Group (The IT team within Smeal)Penn State Strategic CommunicationsPenn State World CampusAcademic, Center and Program Leaders within SmealRequirements & Skills/Abilities
Bachelor's degree in computer science, business administration, statistics, or a related field/disciplineDemonstrable experience (5 years minimum) performing many, if not all of, the activities/recurring tasksVery strong oral and written communications skillsAbility to collaborate and communicate effectivelyAdvanced working knowledge of EXCELAdvanced Working knowledge of data assembly, publishing and visualization tools like PowerBI, Tableu or other tools similar to theseAdvanced working knowledge of dashboard creationWorking knowledge of GA4Familiarity with SQL
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
The salary range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Affirmative Action
Penn State Policies
Copyright Information
Hotlines
University Park, PA
Overview/Description
The Smeal College of Business marketing data analyst is a data "whisperer". Not only will the person in this role live and love data, but they'll know exactly what data to gather, where to find it, how to bring it to a central gathering spot, assemble and visualize it for ease of consumption for folks who may not be as comfortable with data as they are. And here's where the ultimate "whispering" comes in: the person in this role will have curiosity, instincts and intuition to spot trends, interpret and tell stories about what the data means and what we do with it. The data and analytics manager will be a vital member of the marketing and communications team, helping us make fact-based, data-driven decisions on plans and strategies. Among the data sources this person will work with include but are not limited to automated marketing/lead nurturing, website analytics, PPC and SEO, heatmapping tools, CRM activities and conversion funnel metrics, social media/marketing platforms.
Activities and Recurring Tasks
Identify source of all critical marketing and communications dataObtain user/access rights to the data and systemsWork with member of the marketing and communications team, IT and other college partners to gather data on a daily, weekly, monthly or quarterly basis.Work with IT to aggregate data on an automated basis to feed data assembly and visualization tools.Collaborating with other teams to implement new systems and trackingRegularly publish data and trends, including but not limited to standard weekly results and formal monthly reports.Meet with stakeholders as needed to provide interpretations of data and strategic recommendationsRelationships
The person in this role will work with personnel across the college, including but not limited to:
Peer Team within the Office of Marketing and Strategic CommunicationsThe RIIT Group (The IT team within Smeal)Penn State Strategic CommunicationsPenn State World CampusAcademic, Center and Program Leaders within SmealRequirements & Skills/Abilities
Bachelor's degree in computer science, business administration, statistics, or a related field/disciplineDemonstrable experience (5 years minimum) performing many, if not all of, the activities/recurring tasksVery strong oral and written communications skillsAbility to collaborate and communicate effectivelyAdvanced working knowledge of EXCELAdvanced Working knowledge of data assembly, publishing and visualization tools like PowerBI, Tableu or other tools similar to theseAdvanced working knowledge of dashboard creationWorking knowledge of GA4Familiarity with SQL
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.
The salary range for this position, including all possible grades is:
$61,800.00 - $89,600.00
Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Federal Contractors Labor Law Poster
PA State Labor Law Poster
Affirmative Action
Penn State Policies
Copyright Information
Hotlines
University Park, PA