Heartland, a Global Payments company
Senior Customer Marketing Manager
Heartland, a Global Payments company, Oklahoma City, Oklahoma, United States, 73116
Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.Job Summary
The Senior Customer Marketing Manager will lead Heartland's emerging customer program - a strategic necessity at customer-focused companies like ours. The goal of the program is to build stronger relationships with customers through engaging marketing campaigns - with a mission to build a community of fanatic brand advocates. This position requires creative marketing and communication skills to engage and motivate customer advocates.
Responsibilities
Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics
Identify key customers to participate in marketing efforts such as case studies, client testimonials, etc.
Compose and send customer emails
Develop and produce customer webinars
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Manage a library of up-to-date customer success stories
Work with Customer Experience team to review customer satisfaction surveys and find ways to utilize the customer marketing program to drive change for our customers
Provide product feedback given by customers to the Product Management team
Target happy customers for upsell, cross-sell and advocacy opportunities
Lead and manage customer engagement and communication programs, such as ongoing nurture campaigns
Help marketing and sales meet business objectives through customer advocacy initiatives
Develop a customer lifecycle campaign program and work cross functionally to implement it
Job Requirements
Minimum of 8+ years of full-time marketing experience with a passion for serving and understanding customers
Bachelor's degree in marketing, public relations or related field
Experience planning, overseeing development of, and executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy
Strategic thinker that can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Must be a strong relationship builder and collaborator that can effectively interact with stakeholders across the organization
Excellent project management, time management and organizational skills with the ability to execute multiple projects simultaneously
Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight in a fast paced environment
Flexible, adaptable and problem-solving mindset
Payments, POS and Payroll knowledge and experience is a plus
Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.
#LI-Remote
#LI-LW1
Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
The Senior Customer Marketing Manager will lead Heartland's emerging customer program - a strategic necessity at customer-focused companies like ours. The goal of the program is to build stronger relationships with customers through engaging marketing campaigns - with a mission to build a community of fanatic brand advocates. This position requires creative marketing and communication skills to engage and motivate customer advocates.
Responsibilities
Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics
Identify key customers to participate in marketing efforts such as case studies, client testimonials, etc.
Compose and send customer emails
Develop and produce customer webinars
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Manage a library of up-to-date customer success stories
Work with Customer Experience team to review customer satisfaction surveys and find ways to utilize the customer marketing program to drive change for our customers
Provide product feedback given by customers to the Product Management team
Target happy customers for upsell, cross-sell and advocacy opportunities
Lead and manage customer engagement and communication programs, such as ongoing nurture campaigns
Help marketing and sales meet business objectives through customer advocacy initiatives
Develop a customer lifecycle campaign program and work cross functionally to implement it
Job Requirements
Minimum of 8+ years of full-time marketing experience with a passion for serving and understanding customers
Bachelor's degree in marketing, public relations or related field
Experience planning, overseeing development of, and executing marketing campaigns and programs that drive customer engagement and advocacy
Ability to write effective copy
Strategic thinker that can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience
Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
Must be a strong relationship builder and collaborator that can effectively interact with stakeholders across the organization
Excellent project management, time management and organizational skills with the ability to execute multiple projects simultaneously
Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight in a fast paced environment
Flexible, adaptable and problem-solving mindset
Payments, POS and Payroll knowledge and experience is a plus
Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.
#LI-Remote
#LI-LW1
Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.