Senior Customer Marketing Manager

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Job Summary
The Senior Customer Marketing Manager will lead Heartland's emerging customer program - a strategic necessity at customer-focused companies like ours. The goal of the program is to build stronger relationships with customers through engaging marketing campaigns - with a mission to build a community of fanatic brand advocates. This position requires creative marketing and communication skills to engage and motivate customer advocates.
Responsibilities

• Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics
  
• Identify key customers to participate in marketing efforts such as case studies, client testimonials, etc.
  
• Compose and send customer emails
  
• Develop and produce customer webinars
  
• Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  
• Manage a library of up-to-date customer success stories
  
• Work with Customer Experience team to review customer satisfaction surveys and find ways to utilize the customer marketing program to drive change for our customers
  
• Provide product feedback given by customers to the Product Management team
  
• Target happy customers for upsell, cross-sell and advocacy opportunities
  
• Lead and manage customer engagement and communication programs, such as ongoing nurture campaigns
  
• Help marketing and sales meet business objectives through customer advocacy initiatives
  
• Develop a customer lifecycle campaign program and work cross functionally to implement it
  

• Minimum of 8+ years of full-time marketing experience with a passion for serving and understanding customers
  
• Bachelor's degree in marketing, public relations or related field
  
• Experience planning, overseeing development of, and executing marketing campaigns and programs that drive customer engagement and advocacy
  
• Ability to write effective copy
  
• Strategic thinker that can see beyond the day-to-day grind to help reach marketing goals, create a stronger brand, and improve the customer experience
  
• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  
• Must be a strong relationship builder and collaborator that can effectively interact with stakeholders across the organization
  
• Excellent project management, time management and organizational skills with the ability to execute multiple projects simultaneously
  
• Self-motivated and disciplined with the ability to define and achieve objectives with limited oversight in a fast paced environment
  
• Flexible, adaptable and problem-solving mindset
  
• Payments, POS and Payroll knowledge and experience is a plus
  

Candidates and applicants are advised they may redact age information from requested items like transcripts, resumes, and certificates attached to their application for positions that can be performed in Colorado.

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Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact .