TikTok
Senior Product Manager, App Ads
TikTok, San Jose, California, United States, 95123
Responsibilities
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsAt TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
We are looking to bring a Senior Product Manager to lead scalable products for app ads sub-vertical clients to drive higher ROAS. The focus of this role will be to understand app sub-vertical market landscape and design solutions to help each sub-vertical achieve success in TikTok.
Responsibilities- Design product solutions to solve client problems and improve their ROAS- Thoroughly understand the market space, monetization models and advertising pain points of each sub-vertical within app ads including E-commerce platforms, Entertainment, Utility and Financial Technology- Develop a long-term product roadmap and work with cross-functional teams to execute on the roadmap- Lead cross-functional teams to deliver comprehensive product development roadmaps, ensuring all aspects of the product development cycle including definition, prioritization, development, delivery, and support are done according to the development schedule
Qualifications
- BA/BS degree- 5+ years of product management experience in the ad monetization field with expertise in performance advertising- Fluency or native in Mandarin, for product launches and communication with stakeholders- Ability to work optimally within cross-functional teams while demonstrating business acumen, leadership, and flexibility- Excellent verbal, written communication and interpersonal skills and be able to navigate complex/ambiguous situations with ease, working in a matrixed environment with stakeholders from different geographies and cultures- Advertising strategy design experience for mobile app clients; Experience building products for non-gaming app verticals, including but not limited to financial technology, entertainment, e-commerce platforms, and tools
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $204000 - $399600 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
#J-18808-Ljbffr
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join UsAt TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.
We are looking to bring a Senior Product Manager to lead scalable products for app ads sub-vertical clients to drive higher ROAS. The focus of this role will be to understand app sub-vertical market landscape and design solutions to help each sub-vertical achieve success in TikTok.
Responsibilities- Design product solutions to solve client problems and improve their ROAS- Thoroughly understand the market space, monetization models and advertising pain points of each sub-vertical within app ads including E-commerce platforms, Entertainment, Utility and Financial Technology- Develop a long-term product roadmap and work with cross-functional teams to execute on the roadmap- Lead cross-functional teams to deliver comprehensive product development roadmaps, ensuring all aspects of the product development cycle including definition, prioritization, development, delivery, and support are done according to the development schedule
Qualifications
- BA/BS degree- 5+ years of product management experience in the ad monetization field with expertise in performance advertising- Fluency or native in Mandarin, for product launches and communication with stakeholders- Ability to work optimally within cross-functional teams while demonstrating business acumen, leadership, and flexibility- Excellent verbal, written communication and interpersonal skills and be able to navigate complex/ambiguous situations with ease, working in a matrixed environment with stakeholders from different geographies and cultures- Advertising strategy design experience for mobile app clients; Experience building products for non-gaming app verticals, including but not limited to financial technology, entertainment, e-commerce platforms, and tools
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com.
Job Information:
【For Pay Transparency】Compensation Description (annually) The base salary range for this position in the selected city is $204000 - $399600 annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
#J-18808-Ljbffr