SOCi, Inc.
Senior Product Marketing Manager Financial Services
SOCi, Inc., Little Ferry, New Jersey, us, 07643
Join our dynamic Product Marketing team where we are the masterminds of messaging and positioning, leaders of GTM strategy, advocates of customers and field teams, and activators of the market. As a member of the team, you’ll help bring our CoMarketing Cloud and our portfolio of products to market in a way that builds awareness and cements authority in the market, drives predictable growth, and helps sales be wildly successful. We set a high bar, and we have a lot of fun along the way.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Role Description
As a Senior Product Marketing Manager for Financial Services you will drive the GTM strategy for the Financial Services industry. You will be responsible for deeply understanding our target industry audience and buyers, messaging and positioning our products effectively, and collaborating cross-functionally to ensure we are hitting our business goals for the Financial Services industry.
Responsibilities
Develop comprehensive GTM plans that build awareness, drive growth, and win market share.Serve as SOCi’s subject matter expert on the Financial Services industry, including speaking engagements, customer calls, and analyst briefings.Conduct market research to understand industry-specific customer needs, preferences, and competitive landscape.Define target customer segments and develop compelling messaging and positioning for each segment.Create marketing collateral, including sales enablement materials, presentations, product demos, and customer-facing content.Collaborate with the product management team to influence product development decisions and ensure alignment with market and FSI team needs.Work closely with our Financial Services sales team to develop effective sales tools and training programs.Plan and execute GTM launches, including coordinating cross-functional teams to launch products, run campaigns and sales plays, determine events strategy, and create market momentum.Analyze key metrics and performance indicators to measure the effectiveness of marketing initiatives and drive continuous improvement.Stay up-to-date on industry trends, emerging technologies, and competitive developments.
Required Skills & Experience
Bachelor's degree in marketing, business, or a related field.5+ years of experience in product marketing, preferably in the SaaS/FinServ space.Proven track record of developing and executing successful GTM and product marketing strategies.Comfortable with working in an agile environment and managing many stakeholders together.Strong understanding of value selling, audience segmentation, and product messaging and positioning.Stellar storyteller with excellent written and verbal communication skills.Ability to collaborate effectively with cross-functional teams and influence without authority.Analytical mindset with the ability to interpret data and draw actionable insights.Highly organized with the ability to manage multiple projects simultaneously.
Working Conditions
Work from your desk of choice, home or other locationAbility to work 100% remotely
What SOCi Provides To You
Comprehensive Benefits Package (non-contract roles only)
Health insurance plans, dental, and visionWellness incentives401(k) plan with employer match
Flexible Work Environment
Flexible paid time off (non-contract roles only)Quarterly wellness daysPaid holidaysUnique employee engagement programs
Empowering Career Growth and Success
What’s Important At SOCi
Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit MeetSOCi.com for more information.
SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Role Description
As a Senior Product Marketing Manager for Financial Services you will drive the GTM strategy for the Financial Services industry. You will be responsible for deeply understanding our target industry audience and buyers, messaging and positioning our products effectively, and collaborating cross-functionally to ensure we are hitting our business goals for the Financial Services industry.
Responsibilities
Develop comprehensive GTM plans that build awareness, drive growth, and win market share.Serve as SOCi’s subject matter expert on the Financial Services industry, including speaking engagements, customer calls, and analyst briefings.Conduct market research to understand industry-specific customer needs, preferences, and competitive landscape.Define target customer segments and develop compelling messaging and positioning for each segment.Create marketing collateral, including sales enablement materials, presentations, product demos, and customer-facing content.Collaborate with the product management team to influence product development decisions and ensure alignment with market and FSI team needs.Work closely with our Financial Services sales team to develop effective sales tools and training programs.Plan and execute GTM launches, including coordinating cross-functional teams to launch products, run campaigns and sales plays, determine events strategy, and create market momentum.Analyze key metrics and performance indicators to measure the effectiveness of marketing initiatives and drive continuous improvement.Stay up-to-date on industry trends, emerging technologies, and competitive developments.
Required Skills & Experience
Bachelor's degree in marketing, business, or a related field.5+ years of experience in product marketing, preferably in the SaaS/FinServ space.Proven track record of developing and executing successful GTM and product marketing strategies.Comfortable with working in an agile environment and managing many stakeholders together.Strong understanding of value selling, audience segmentation, and product messaging and positioning.Stellar storyteller with excellent written and verbal communication skills.Ability to collaborate effectively with cross-functional teams and influence without authority.Analytical mindset with the ability to interpret data and draw actionable insights.Highly organized with the ability to manage multiple projects simultaneously.
Working Conditions
Work from your desk of choice, home or other locationAbility to work 100% remotely
What SOCi Provides To You
Comprehensive Benefits Package (non-contract roles only)
Health insurance plans, dental, and visionWellness incentives401(k) plan with employer match
Flexible Work Environment
Flexible paid time off (non-contract roles only)Quarterly wellness daysPaid holidaysUnique employee engagement programs
Empowering Career Growth and Success
What’s Important At SOCi
Led by a team of industry experts, SOCi is leading the pack in Localized Marketing for Multi-Location brands. Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit MeetSOCi.com for more information.
SOCi is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
#J-18808-Ljbffr