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Accolade

SVP, Marketing

Accolade, Seattle, Washington, us, 98127


About Accolade Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade's Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com. Role overview As the SVP of Marketing, you will harness your extensive experience to spearhead all marketing efforts for a dynamic, mission-driven healthcare organization in the consumer, corporate and government segments. You will be responsible for marketing, including branding, demand generation, marketing analytics, member engagement, consumer outreach, content creation, external communications, social media, and events. Your leadership will be pivotal in driving business growth, optimizing member experiences, and leveraging data-driven insights to innovate and achieve measurable improvements in our healthcare offerings. A day in the life... Strategic Leadership & Vision: * Partner with the executive team to create an integrated, company-wide marketing strategy. * Develop and execute strategies that highlight the company's transformative impact on the healthcare marketplace, enhancing awareness of our full suite of capabilities. * Act as a thought leader and evangelist for the company, creating authentic messaging that unites and inspires the entire organization. * Build and develop a high performing team, fostering a culture of creativity, collaboration, and accountability. Marketing Leadership: * Partner with sales leaders to boost demand by strategically positioning our offerings and driving widespread service adoption. * Drive lead generation and conversion through integrated marketing campaigns and nurture strategies across all channels. * Oversee the entire funnel strategy and execution, from industry awareness to acquisition to growth, with a focus on acquiring, retaining, and expanding business through comprehensive solutions. * Strengthen and manage our brand, ensuring consistency across all platforms and communication, and lead initiatives to enhance brand recognition and loyalty * Create and execute event strategies for both internal and external events. * Responsible for public relations efforts, including media relations and corporate communications. * Collaborate with Customer Success and Professional Services teams to align growth strategies with revenue goals, emphasizing member engagement initiatives that add value to clients and enhance member health. * Develop and implement member-centric engagement campaigns with an unwavering focus on measurable outcomes and continuous improvement. Marketing Operations & metrics: * Enhance marketing data and analytics to ensure real-time understanding of marketing performance and demand. * Establish and monitor KPIs (key performance indicators) aligned with corporate and marketing objectives, leveraging data to provide clear and actionable insights. * Perform comprehensive data analysis to identify trends, opportunities, and areas for optimization, ensuring decisions are based on robust data and sound reasoning. Team Growth and Development: * Lead, motivate, and develop an outcomes-driven team, incorporating industry best practices and innovative state of the art tactics. * Foster an environment that