ASSOCIATED STUDENTS OF CALIFORNIA STATE UNIVERSITY CHICO
Student Marketing Assistant - Events
ASSOCIATED STUDENTS OF CALIFORNIA STATE UNIVERSITY CHICO, Chico, California, us, 95976
Description
SUMMARY
Under the direction of the AS Marketing and Design Department (ASMD), this position is responsible for planning, organizing and implementing content marketing strategies and promotional services for the business and service programs of the Associated Students.
Students interested in this position must be available for mandatory training starting Monday, August 12-Thursday, August 22nd (Monday-Thursday).
TYPICAL ESSENTIAL FUNCTIONSWorks with the Marketing team to develop and manage social media promotions for the Associated Students social media channels on behalf. Manages and implements content calendar for social channels and attend events for social media coverage.Acts as primary "spokesperson" for social media promotions. Must be comfortable with the idea of being in front of a camera.Coordinates promotion of events and initiatives through development of comprehensive content plans and through the use of social media platforms and other campus platforms, such as: CatsConnect, campus and student announcements, text notifications, updates for AS website, calendar entries, blog posts, and mentions in The Latest.Collaborates with the design team to create compelling graphics for marketing campaigns.Work with Program area to direct messages and emails in a timely fashion.Meet with Program area regularly to discuss content needs throughout the semester.Works with ASMD team and Program to determine specific outreach needs, such as tabling, class talks, whiteboard blitzes, if any requested.Works with Program leadership team to identify other specific marketing needs for the Program.Attends staff meetings as directed.Other duties may be assigned.REPORTS TO
Marketing Coordinator
CLASSIFICATIONS DIRECTLY SUPERVISED
None
TYPICAL WORKING CONDITIONS
Work is performed in an office environment, continuous contact with staff, campus community and public.
Requirements
TYPICAL PHYSICAL REQUIREMENTS
Manual dexterity and hand-eye coordination; verbal communication, use of office equipment including computers, telephones, copiers and fax. When necessary, employee must be able to lift packages up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbent/applicant will need to be able to perform the essential job functions (duties) of this position with or without reasonable accommodation.
EMPLOYMENT STANDARDS
Knowledge of:
Social media platforms including Facebook, Twitter, Instagram, TikTok and YouTube.Basic graphic design tools such as Canva preferred.Social media management tools such as Hootsuite or Buffer preferred. Iconosquare knowledge a plus.Ability to:
Demonstrate excellent verbal and written communication skills.Develop and coordinate marketing and promotion strategies.Write copy to meet marketing objectives with excellent grammar and punctuation.Use computer and applicable software for word processing and basic graphic design.Develop and schedule social media campaigns for Facebook, Instagram and Twitter.Track analytics across communication channels.Develop and maintain effective working relationships with the campus community, co-workers, public, and those contacted during the course of work.Work independently, sometimes with minimal supervision.Work well under pressure, meeting multiple and sometimes competing deadlines.Experience:
Majoring in Marketing, Journalism/Public Relations, Communications/New Media, Graphic Design, Video Production, or any other relevant field preferred.Experience within the Associated Students preferred.Education:
Currently enrolled in 6 units for undergraduate or 4 units for graduate at California State University, Chico required.
SUMMARY
Under the direction of the AS Marketing and Design Department (ASMD), this position is responsible for planning, organizing and implementing content marketing strategies and promotional services for the business and service programs of the Associated Students.
Students interested in this position must be available for mandatory training starting Monday, August 12-Thursday, August 22nd (Monday-Thursday).
TYPICAL ESSENTIAL FUNCTIONSWorks with the Marketing team to develop and manage social media promotions for the Associated Students social media channels on behalf. Manages and implements content calendar for social channels and attend events for social media coverage.Acts as primary "spokesperson" for social media promotions. Must be comfortable with the idea of being in front of a camera.Coordinates promotion of events and initiatives through development of comprehensive content plans and through the use of social media platforms and other campus platforms, such as: CatsConnect, campus and student announcements, text notifications, updates for AS website, calendar entries, blog posts, and mentions in The Latest.Collaborates with the design team to create compelling graphics for marketing campaigns.Work with Program area to direct messages and emails in a timely fashion.Meet with Program area regularly to discuss content needs throughout the semester.Works with ASMD team and Program to determine specific outreach needs, such as tabling, class talks, whiteboard blitzes, if any requested.Works with Program leadership team to identify other specific marketing needs for the Program.Attends staff meetings as directed.Other duties may be assigned.REPORTS TO
Marketing Coordinator
CLASSIFICATIONS DIRECTLY SUPERVISED
None
TYPICAL WORKING CONDITIONS
Work is performed in an office environment, continuous contact with staff, campus community and public.
Requirements
TYPICAL PHYSICAL REQUIREMENTS
Manual dexterity and hand-eye coordination; verbal communication, use of office equipment including computers, telephones, copiers and fax. When necessary, employee must be able to lift packages up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbent/applicant will need to be able to perform the essential job functions (duties) of this position with or without reasonable accommodation.
EMPLOYMENT STANDARDS
Knowledge of:
Social media platforms including Facebook, Twitter, Instagram, TikTok and YouTube.Basic graphic design tools such as Canva preferred.Social media management tools such as Hootsuite or Buffer preferred. Iconosquare knowledge a plus.Ability to:
Demonstrate excellent verbal and written communication skills.Develop and coordinate marketing and promotion strategies.Write copy to meet marketing objectives with excellent grammar and punctuation.Use computer and applicable software for word processing and basic graphic design.Develop and schedule social media campaigns for Facebook, Instagram and Twitter.Track analytics across communication channels.Develop and maintain effective working relationships with the campus community, co-workers, public, and those contacted during the course of work.Work independently, sometimes with minimal supervision.Work well under pressure, meeting multiple and sometimes competing deadlines.Experience:
Majoring in Marketing, Journalism/Public Relations, Communications/New Media, Graphic Design, Video Production, or any other relevant field preferred.Experience within the Associated Students preferred.Education:
Currently enrolled in 6 units for undergraduate or 4 units for graduate at California State University, Chico required.