Fifth and Cor LLC
Paid Media Specialist
Fifth and Cor LLC, Boca Raton, Florida, us, 33481
Job Description
Remote Position
WHAT WE’RE LOOKING FOR As the Paid Media Manager at Fifth & Cor, you will be part of the Marketing Solutions Team and handle the management of multiple paid media accounts including a combination of paid search, display advertising, paid social, Youtube, Google my Business, Amazon, etc. Initially, you will be responsible for developing and implementing strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. As we scale, you’ll be responsible for building the paid team and putting processes in place. You will also heavily support sales by jumping on calls and doing audits/opportunity analysis for new prospects.
WHAT WE WANT YOU TO DO
Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives
Strong experience in Google Ads, Google My Business, Facebook, YouTube, Bing, Yahoo, Amazon, Co-op Advertising, etc.
Manage all paid strategy for marketplaces (i.e., Amazon)
Collaborating with organic social, email, PR, SEO, and other teams to create an omnichannel experience that meets client’s objectives
Keeping up with trends in client’s industries to support dynamic thinking for new ideas to present
Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creatives, audience targeting, and landing page revisions based on performance targets and client objectives.
Demonstrate resourcefulness and the initiative to lead advanced projects
Strong communication skills with ability to clearly articulate information that influences data-driven business decisions
Daily use of reporting, analytics, and trend tools
Assist in client communications around paid knowledge, and recommendations to develop and deliver a clear strategic vision to each client
Forecast, plan, and work towards achieving account growth objectives
Provide opportunity analysis and support sales efforts for all new prospective clients
Investigate new opportunities from a broad perspective to determine
Leverage data to drive personalized and contextual experiences to increase sales
Drive continuous improvement across KIP’s including conversion rates, traffic, ROAS, and revenue
Knowledge of Facebook Pixel, implementation process, and ability to explain process to clients
Knowledge of Google Tagging and implementation process, and ability to explain process to clients
Deep understanding on how to enable behavioral, demographic, and transactional segmentation to drive personalization
Manage day-to-day agency and vendor relationships as they pertain to paid media marketing channels
Create case studies that contribute to building Fifth & Cor’s paid media practice growth
WHAT WE WANT TO SEE
Bachelor’s degree from a 4-year college or university
Google AdWords Certification
Knowledge of Adwords Display, Search, Bing, Yahoo, Social, Retargeting, Amazon, etc.
Google Analytics Individual Qualification
At least 4-5 years of experience in the paid industry
Strong organizational skills, attention to detail, and project management
Demonstrated strong performance in prior roles, with increasing levels of responsibilities
Ability to be an advanced technical/discipline leader, and manage client communication without requiring involvement from a higher up
Must be able to analyze paid and analytics data and make specific recommendations supported by metrics
Ability to manage a team to execute projects in a timely manner
Company Description
Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.
Remote Position
WHAT WE’RE LOOKING FOR As the Paid Media Manager at Fifth & Cor, you will be part of the Marketing Solutions Team and handle the management of multiple paid media accounts including a combination of paid search, display advertising, paid social, Youtube, Google my Business, Amazon, etc. Initially, you will be responsible for developing and implementing strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. As we scale, you’ll be responsible for building the paid team and putting processes in place. You will also heavily support sales by jumping on calls and doing audits/opportunity analysis for new prospects.
WHAT WE WANT YOU TO DO
Plan, manage, and execute campaigns, including but not limited to account setup, strategy development, organization, and management while ensuring that recommendations and decisions are consistent with client objectives
Strong experience in Google Ads, Google My Business, Facebook, YouTube, Bing, Yahoo, Amazon, Co-op Advertising, etc.
Manage all paid strategy for marketplaces (i.e., Amazon)
Collaborating with organic social, email, PR, SEO, and other teams to create an omnichannel experience that meets client’s objectives
Keeping up with trends in client’s industries to support dynamic thinking for new ideas to present
Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creatives, audience targeting, and landing page revisions based on performance targets and client objectives.
Demonstrate resourcefulness and the initiative to lead advanced projects
Strong communication skills with ability to clearly articulate information that influences data-driven business decisions
Daily use of reporting, analytics, and trend tools
Assist in client communications around paid knowledge, and recommendations to develop and deliver a clear strategic vision to each client
Forecast, plan, and work towards achieving account growth objectives
Provide opportunity analysis and support sales efforts for all new prospective clients
Investigate new opportunities from a broad perspective to determine
Leverage data to drive personalized and contextual experiences to increase sales
Drive continuous improvement across KIP’s including conversion rates, traffic, ROAS, and revenue
Knowledge of Facebook Pixel, implementation process, and ability to explain process to clients
Knowledge of Google Tagging and implementation process, and ability to explain process to clients
Deep understanding on how to enable behavioral, demographic, and transactional segmentation to drive personalization
Manage day-to-day agency and vendor relationships as they pertain to paid media marketing channels
Create case studies that contribute to building Fifth & Cor’s paid media practice growth
WHAT WE WANT TO SEE
Bachelor’s degree from a 4-year college or university
Google AdWords Certification
Knowledge of Adwords Display, Search, Bing, Yahoo, Social, Retargeting, Amazon, etc.
Google Analytics Individual Qualification
At least 4-5 years of experience in the paid industry
Strong organizational skills, attention to detail, and project management
Demonstrated strong performance in prior roles, with increasing levels of responsibilities
Ability to be an advanced technical/discipline leader, and manage client communication without requiring involvement from a higher up
Must be able to analyze paid and analytics data and make specific recommendations supported by metrics
Ability to manage a team to execute projects in a timely manner
Company Description
Fifth & Cor is at the intersection of strategy, innovation, and creativity. We’re a Marketing & Innovation Company harnessing the best tools to support brands, consumers, and communities. We work with clients to design the future, build the brand, and tell the story through multi-channel experiences.