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Jobot

Marketing Analytics Engineer/Analyst

Jobot, Santa Clara, California, United States, 95053


Excellent Opportunity (GA4, Meta, Google Tag or Reddit experiance required)

This Jobot Consulting Job is hosted by: Heather BurnachAre you a fit? Easy Apply now by clicking the "Apply" buttonand sending us your resume.Salary: $65 - $90 per hour

A bit about us:

Based in Santa Clara, CA we are a fast-growing company that is revolutionizing the insurance space! We are an Insurtech company, located in the heart of Silicon Valley, revolutionizing the way travelers search, compare, purchase, and manage their travel insurance. Imagine a place where buying travel insurance is as easy as ordering an item from your favorite online retailer. You know exactly what the benefits are and what each word on the coverage document means, and you are able to zip through the checkout process. We are obsessed with simplifying Travel Insurance! We are currently looking for a Data Engineer-Marketing Background to join our team.

Why join us?Extremely Competitive Benefits!Work / Life Balance!Accelerated Career Growth!

Job Details

Responsibilities:Aggregate traffic and revenue data accurately in GA4 from the following sources: Google Ads, Microsoft Ads, Meta, Reddit and additional online paid/organic sources.Fix any data discrepancies due to Google Tag ManagerAudit Google Tag Manager’s triggers and tags for accuracy and it’s data feed to other platformsWork with the team to QA tags and data streams for accuracyWork with Engineering and Marketing teams to align on tracking KPIs

Experience & Qualifications:3 years of experience in tracking Support and Management using Google Tag Manager3 years of experience integrating data from key marketing platforms, including Meta, Google Ads, and TikTok Ads, to guarantee accurate data flow into Google Analytics 4 (GA4), and Tableau1 year experience working with Tableau, BigQuery, Python, and SQLSignificant experience in management of Google Analytics (GA4) architecture and delivery of web analytics insights and reporting from Google Analytics (required) - Especially tracking ‘key events’ and ‘revenue’ trackingSignificant understanding of attribution models and how this functions for tracking website salesProven history of working on technical site integrations or projects

Preferred Qualifications:Experience with Looker Studio, Funnel IO and Google SheetsExcellent communication and presentation skills

What do we need in the next 60-90 days:1. Get data to a clean and accurate state in a singular location2. Fix discrepancies between various marketing tools’ data for revenue and sales tracking across below platforms1. GA42. Meta3. Google Ads4. Reddit5. Bing3. Clean up Google Tag Manager data/metadata4. Export aggregated data to Google Sheets

Interested in hearing more? Easy Apply now by clicking the "Apply" button.