SEMI
VP, Corporate Marketing
SEMI, Milpitas, California, United States, 95035
Description
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
Compensation: $250,000 - $315,000/year (SF Bay area residents only)
Note: the exact compensation may vary based upon skills and experience
The Vice President of Marketing plays a strategic role in developing and executing marketing initiatives to drive organization growth, enhance brand awareness, and shape SEMI’s image as the preeminent trade association for the semiconductor and micro electronics industry. This individual will lead a team of marketing professionals, collaborate closely with other departments and regions to achieve organizational goals.
This is a full-time, exempt position which reports directly to our Chief Marketing Officer
CORE RESPONSIBILITIES:
Strategic Planning
Develop and implement comprehensive marketing strategies aligned with company objectivesConduct market research and analysis to identify trends, opportunities, and threatsDefine target audiences and segment markets to optimize marketing efforts
Brand Management
Oversee brand positioning, messaging, and visual identity across all channelsEnsure brand consistency and integrity in all marketing communicationsManage brand reputation and crisis communications effectively
Campaign Management:
Lead the conceptualization, planning, and execution of marketing campaignsMonitor campaign performance and ROI, adjusting strategies as neededCoordinate with creative teams, agencies, and vendors to produce high-quality marketing materials
Digital Marketing:
Drive digital marketing initiatives, including email marketing, social media and content marketingOptimize digital channels to generate leads, increase website traffic, and improve conversion ratesStay abreast of digital marketing trends and emerging technologies
Product Marketing:
Collaborate with product management teams to develop effective product marketing strategiesCreate compelling product messaging and positioning to drive adoption and salesSupport product launches with targeted marketing campaigns and sales enablement materials
Team Leadership:
Recruit, develop, and mentor a high-performing marketing teamProvide guidance, support, and feedback to team members to foster professional growthFoster a culture of collaboration, creativity, and accountability within the marketing department
Cross-functional Collaboration:
Work closely with sales, product development, and other departments to align marketing efforts with overall business objectivesCollaborate with senior leadership to communicate marketing strategies, results, and recommendations
Budget Management:
Develop and manage the marketing budget, allocating resources effectively to maximize ROIMonitor expenses and track performance against budgetary goals
CRITICAL SKILLS:
Strategic Vision: Developing a clear and compelling marketing strategy aligned with the overall business objectives. This involves understanding market trends, customer needs, and competitive landscapesLeadership: Building and leading a high-performing marketing team. This includes hiring the right talent, providing guidance and mentorship, and fostering a collaborative and innovative cultureInnovation: Staying ahead of industry trends and technological advancements to innovate in marketing strategies and tactics. This involves experimenting with new channels, technologies, and creative approaches to engage and attract customerCollaboration: Building strong cross-functional relationships with other departments such as sales, product development, and finance. Collaboration ensures alignment and integration of marketing efforts with overall business objectivesAdaptability: Being adaptable and agile in responding to changing market dynamics, consumer behaviors, and competitive pressures. This includes being able to pivot strategies quickly and efficiently when necessaryCommunication Skills: Effectively communicating marketing strategies, goals, and performance metrics to stakeholders at all levels of the organization. This includes presenting findings, insights, and recommendations in a clear and compelling manner
KNOWLEDGE OR EXPERIENCE:
Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)Proven experience (15 + years) in marketing leadership roles, preferably in the semiconductor industryDemonstrated success in developing and executing strategic marketing plansStrong analytical skills and ability to interpret data to drive decision-makingExcellent communication, presentation, and interpersonal skillsAbility to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectivelyProficiency in marketing automation tools, CRM systems, and digital analytics platform
COMPANY BENEFITS:
Competitive salary, bonuses and benefits packageOpportunity to work with a dynamic & diverse team and contribute to the exponential growth of a leading semiconductor trade associationProfessional development opportunities and career advancement potentialInternational travel and opportunities to meet and interact with global dignitaries
About Semi
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.
SEMI is an equal opportunity and affirmative action employer. We make employment decisions based on merit and we want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.#J-18808-Ljbffr
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
Compensation: $250,000 - $315,000/year (SF Bay area residents only)
Note: the exact compensation may vary based upon skills and experience
The Vice President of Marketing plays a strategic role in developing and executing marketing initiatives to drive organization growth, enhance brand awareness, and shape SEMI’s image as the preeminent trade association for the semiconductor and micro electronics industry. This individual will lead a team of marketing professionals, collaborate closely with other departments and regions to achieve organizational goals.
This is a full-time, exempt position which reports directly to our Chief Marketing Officer
CORE RESPONSIBILITIES:
Strategic Planning
Develop and implement comprehensive marketing strategies aligned with company objectivesConduct market research and analysis to identify trends, opportunities, and threatsDefine target audiences and segment markets to optimize marketing efforts
Brand Management
Oversee brand positioning, messaging, and visual identity across all channelsEnsure brand consistency and integrity in all marketing communicationsManage brand reputation and crisis communications effectively
Campaign Management:
Lead the conceptualization, planning, and execution of marketing campaignsMonitor campaign performance and ROI, adjusting strategies as neededCoordinate with creative teams, agencies, and vendors to produce high-quality marketing materials
Digital Marketing:
Drive digital marketing initiatives, including email marketing, social media and content marketingOptimize digital channels to generate leads, increase website traffic, and improve conversion ratesStay abreast of digital marketing trends and emerging technologies
Product Marketing:
Collaborate with product management teams to develop effective product marketing strategiesCreate compelling product messaging and positioning to drive adoption and salesSupport product launches with targeted marketing campaigns and sales enablement materials
Team Leadership:
Recruit, develop, and mentor a high-performing marketing teamProvide guidance, support, and feedback to team members to foster professional growthFoster a culture of collaboration, creativity, and accountability within the marketing department
Cross-functional Collaboration:
Work closely with sales, product development, and other departments to align marketing efforts with overall business objectivesCollaborate with senior leadership to communicate marketing strategies, results, and recommendations
Budget Management:
Develop and manage the marketing budget, allocating resources effectively to maximize ROIMonitor expenses and track performance against budgetary goals
CRITICAL SKILLS:
Strategic Vision: Developing a clear and compelling marketing strategy aligned with the overall business objectives. This involves understanding market trends, customer needs, and competitive landscapesLeadership: Building and leading a high-performing marketing team. This includes hiring the right talent, providing guidance and mentorship, and fostering a collaborative and innovative cultureInnovation: Staying ahead of industry trends and technological advancements to innovate in marketing strategies and tactics. This involves experimenting with new channels, technologies, and creative approaches to engage and attract customerCollaboration: Building strong cross-functional relationships with other departments such as sales, product development, and finance. Collaboration ensures alignment and integration of marketing efforts with overall business objectivesAdaptability: Being adaptable and agile in responding to changing market dynamics, consumer behaviors, and competitive pressures. This includes being able to pivot strategies quickly and efficiently when necessaryCommunication Skills: Effectively communicating marketing strategies, goals, and performance metrics to stakeholders at all levels of the organization. This includes presenting findings, insights, and recommendations in a clear and compelling manner
KNOWLEDGE OR EXPERIENCE:
Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)Proven experience (15 + years) in marketing leadership roles, preferably in the semiconductor industryDemonstrated success in developing and executing strategic marketing plansStrong analytical skills and ability to interpret data to drive decision-makingExcellent communication, presentation, and interpersonal skillsAbility to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectivelyProficiency in marketing automation tools, CRM systems, and digital analytics platform
COMPANY BENEFITS:
Competitive salary, bonuses and benefits packageOpportunity to work with a dynamic & diverse team and contribute to the exponential growth of a leading semiconductor trade associationProfessional development opportunities and career advancement potentialInternational travel and opportunities to meet and interact with global dignitaries
About Semi
Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.
SEMI is an equal opportunity and affirmative action employer. We make employment decisions based on merit and we want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver’s license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.#J-18808-Ljbffr