MaxCyte
Senior Manager or Director, Marketing Product Management - Cell Therapy
MaxCyte, Southern Md Facility, Maryland, us, 20697
Description
Do you have the following skills, experience and drive to succeed in this role Find out below.The
Senior Manager/Director, Marketing Product Management – Cell Therapy
is responsible for managing the lifecycle of MaxCyte’s electroporation platforms in cell therapy applications and for portfolio growth and business performance. Oversees the Company’s current and future product and service offerings to support Cell Therapy research and development, as well as clinical manufacturing and bioprocessing. Crafts product strategies, develops and executes product roadmaps, spearheads new product introductions, manages product lifecycles, and delivers an exceptional customer experience. The responsibilities include overseeing the new product planning and introduction process, including market research, competitive analysis, forecasting, product development, and launch strategies. The candidate must be a strong collaborator who has experience in deriving insights from customers, partnering with cross-functional teams, and defining products and features that meet the needs of our customers.Work Location:
MaxCyte's Headquarters in Rockville, Maryland.Develops and communicates a comprehensive product roadmap that is aligned with customer needs and strategic objectivesLeads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercializationCollaborates with cross-functional teams to meet milestones and ensures timely product launches with a high level of qualityConducts market research to quantify the size of the addressable marketCollects Voice of Customer (VOC) and identifies product needs, features, and applicationsCollaborates with R&D and Engineering to establish unmet needs, translates to design specifications, and assists in validation activitiesUnderstands competitive landscape, integrates business needs into the product and ensures key claims are in the marketing planWorks with finance to develop financial forecast modelsDevelops comprehensive marketing plans, including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategyConducts in-depth market research to understand key growth drivers, assesses market size and share, identifies market trends, and evaluates competitive positioningMaintains a deep understanding of customer needs, goals, challenges, and workflows and brings VOC and market requirements to internal teamsCollaborates with the commercial leadership team to support sales activities, generates sales support collaterals, provides product and segment training, and contribute to sales enablement initiativesDrives applications development initiatives to support commercial team’s technical needsAssesses feasibility and market potential of innovative concepts, providing recommendations for investment or further developmentStays updated on emerging trends, breakthroughs, and competitive developments in the cell therapy marketSupports internal business development effortsComplies with all applicable policies regarding health, safety, and the environmentRequirementsBachelor’s degree in life sciences with at least 8 years of product management or product marketing experience in life sciences or equivalent; MBA or PhD preferredDemonstrated expertise in Cell Therapy development, manufacturing, tools, platforms and regulatory landscapeComprehensive knowledge of the biological drug discovery and development processSuccessful track record in leading and aligning on strategic product roadmap to develop short- and long-term visionsDemonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plansStrong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risksStrong analytical and business acumen; ability to understand financial analysis and its impact on businessEvidence of excellence in project management, effectively managing competing prioritiesStrong collaboration skills, with experience working with cross-functional teams in a matrixed organizationAbility to work collaboratively with technical and non-technical team membersStrong leadership and communication skills able to influence all levels cross-functionallyAbility to inspire, motivate, and effectively lead diverse groups of people and teamsStrong personal leadershipCustomer-centric ‘can-do’ attitude and goal focusedAmbitious, independent, analytical, collaborative, loyal, organizedInnovative thinker with a passion for health and wellnessResults-driven with a focus on delivering high-quality workStrong ethical standards and a commitment to corporate governanceExcellent problem-solving skills and the ability to adapt to changing market~ 25% domestic and international travelNote: To the extent permissible under applicable law, candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
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Do you have the following skills, experience and drive to succeed in this role Find out below.The
Senior Manager/Director, Marketing Product Management – Cell Therapy
is responsible for managing the lifecycle of MaxCyte’s electroporation platforms in cell therapy applications and for portfolio growth and business performance. Oversees the Company’s current and future product and service offerings to support Cell Therapy research and development, as well as clinical manufacturing and bioprocessing. Crafts product strategies, develops and executes product roadmaps, spearheads new product introductions, manages product lifecycles, and delivers an exceptional customer experience. The responsibilities include overseeing the new product planning and introduction process, including market research, competitive analysis, forecasting, product development, and launch strategies. The candidate must be a strong collaborator who has experience in deriving insights from customers, partnering with cross-functional teams, and defining products and features that meet the needs of our customers.Work Location:
MaxCyte's Headquarters in Rockville, Maryland.Develops and communicates a comprehensive product roadmap that is aligned with customer needs and strategic objectivesLeads sound business proposals through the New Product Development and Introduction (NPDI) process from concept to commercializationCollaborates with cross-functional teams to meet milestones and ensures timely product launches with a high level of qualityConducts market research to quantify the size of the addressable marketCollects Voice of Customer (VOC) and identifies product needs, features, and applicationsCollaborates with R&D and Engineering to establish unmet needs, translates to design specifications, and assists in validation activitiesUnderstands competitive landscape, integrates business needs into the product and ensures key claims are in the marketing planWorks with finance to develop financial forecast modelsDevelops comprehensive marketing plans, including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy and evidence-based strategyConducts in-depth market research to understand key growth drivers, assesses market size and share, identifies market trends, and evaluates competitive positioningMaintains a deep understanding of customer needs, goals, challenges, and workflows and brings VOC and market requirements to internal teamsCollaborates with the commercial leadership team to support sales activities, generates sales support collaterals, provides product and segment training, and contribute to sales enablement initiativesDrives applications development initiatives to support commercial team’s technical needsAssesses feasibility and market potential of innovative concepts, providing recommendations for investment or further developmentStays updated on emerging trends, breakthroughs, and competitive developments in the cell therapy marketSupports internal business development effortsComplies with all applicable policies regarding health, safety, and the environmentRequirementsBachelor’s degree in life sciences with at least 8 years of product management or product marketing experience in life sciences or equivalent; MBA or PhD preferredDemonstrated expertise in Cell Therapy development, manufacturing, tools, platforms and regulatory landscapeComprehensive knowledge of the biological drug discovery and development processSuccessful track record in leading and aligning on strategic product roadmap to develop short- and long-term visionsDemonstrated ability to conceive, develop, and implement multi-dimensional commercial strategies and successful marketing plansStrong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risksStrong analytical and business acumen; ability to understand financial analysis and its impact on businessEvidence of excellence in project management, effectively managing competing prioritiesStrong collaboration skills, with experience working with cross-functional teams in a matrixed organizationAbility to work collaboratively with technical and non-technical team membersStrong leadership and communication skills able to influence all levels cross-functionallyAbility to inspire, motivate, and effectively lead diverse groups of people and teamsStrong personal leadershipCustomer-centric ‘can-do’ attitude and goal focusedAmbitious, independent, analytical, collaborative, loyal, organizedInnovative thinker with a passion for health and wellnessResults-driven with a focus on delivering high-quality workStrong ethical standards and a commitment to corporate governanceExcellent problem-solving skills and the ability to adapt to changing market~ 25% domestic and international travelNote: To the extent permissible under applicable law, candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
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