Genesys
Sr. Manager of Product Led Growth Marketing Acquisition
Genesys, Fontana, California, United States, 92336
Build something new with a world-class team. At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you? Job Description
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Job Title: Sr. Manager of Product Led Growth Marketing AcquisitionDepartment & Team: Demand GenerationReports to: Sr. Director of PLG MarketingLocation: RemoteSummary: THE POSITION Genesys is seeking a highly motivated, experienced campaign manager who is passionate about developing integrated demand generation campaigns that help deliver on engagement, pipeline creation and booking goals. This new role specializes in developing marketing campaigns that are aligned to our new product led growth (PLG) motion - which includes a free trial offer that will evolve into a freemium experience that’s purpose-built to grow revenue within the SMB and MM segments. As a member of the demand generation team, this individual will work closely with a cross-functional group of individuals who are solely focused on the success of the PLG motion. The ideal candidate is a strong individual contributor, who can not only contribute to strategy, but also bring good ideas to life and track performance to identify future optimizations. Of course, you will find yourself surrounded by a world class team of B2B marketers excited to partner with you and drive our collective success. This position will report to the Sr. Director of Product Led Growth. KEY RESPONSIBILITIES
Drive the launch of demand generation initiatives as part of integrated global campaigns, often spanning 6+ languages. Initiatives align to two motions: (1) producing demand for our PLG motion through new trial signups, and (2) optimizing the experience for those currently engaged in a free trial.Contribute to digital strategy by recommending innovative digital tactics and campaign approaches to reach or better engage key target segments for the PLG business motion.Be the key driver of global digital demand generation strategy for the PLG motion – working directly with product, brand, web, content strategy, field marketing, operations, and other teams to finalize campaign materials according to pre-set goals or timelines. Then, work closely with regional campaign teams, paid media specialists, marketing automation experts, etc to activate in the market.Set up Salesforce campaigns, including UTM tracking details, to support campaign launches.Setup WordPress or AWS-hosted landing pages to support asset activation and campaign launches.Write or review content for all campaign elements.Provide initial creative direction for your campaign elements, and create materials such as ads, emails and landing pages utilizing pre-approved templates, where appropriate.Help maintain regular, efficient and effective lead follow-up by collaborating frequently with the PLG SDR team – ensuring lead routing procedures are working effectively, reviewing lead progression effectiveness, and collaborating with regional demand teams in North America, EMEA and LATAM as optimizations are identified.Provide weekly, monthly, and quarterly reporting on the status of campaigns by tactic and campaign sources.Communicate frequently with leaders across marketing, product and sales about upcoming campaign motions, manage timelines, track progress, etc; Lead global campaign activation for the PLG motion, including translation management when required.Create and present marketing campaign plans to other teams and leadership.Additional duties as assigned.QUALIFICATIONS
8+ years of marketing experience, preferably at a B2B tech company5+ years digital-focused campaign planning and execution experienceExperience with Marketo, Eloqua, 6Sense, Salesforce or similar toolsAttention to detail with outstanding project management skills including experience with project management tracking systems, like Asana, etc.Strong understanding of B2B demand generation principles including lead scoring fundamentals, funnel progression, etc.Willingness and desire to work within a global, enterprise-level organizationExcellent written and communication skillsStrong presentation skillsAbility to work in a fast-paced environment, juggling multiple projects with varying deadlinesHighly collaborative and flexibleGrowth mindset an absolute mustABOUT THE CANDIDATE The ideal candidate is likely an experienced campaign manager who knows what it takes to be successful in the enterprise technology market. But you’re special and bring ‘B2C’ level engagement and excitement to ‘B2B’ marketing – and have the skills and technical chops to do a wide range of marketing activities: from writing ad copy to analyzing channel CPLs. Your general business skills are as sharp as your marketing capabilities and you’re comfortable ‘owning your numbers.’ You love to create new things, piece together puzzles, and get energy when collaborating with colleagues on big challenges. You’re highly flexible, comfortable with rapid change, and would never settle for “the way things have always been done.” You’re a true cloud marketing professional - and you’re ready to share your skills and enthusiasm with others. Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $115,850.00 - $227,350.00 Benefits:
Medical, Dental, and Vision Insurance.Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link: https://mygenesysbenefits.com If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com . Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response. This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response. Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.#J-18808-Ljbffr
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Job Title: Sr. Manager of Product Led Growth Marketing AcquisitionDepartment & Team: Demand GenerationReports to: Sr. Director of PLG MarketingLocation: RemoteSummary: THE POSITION Genesys is seeking a highly motivated, experienced campaign manager who is passionate about developing integrated demand generation campaigns that help deliver on engagement, pipeline creation and booking goals. This new role specializes in developing marketing campaigns that are aligned to our new product led growth (PLG) motion - which includes a free trial offer that will evolve into a freemium experience that’s purpose-built to grow revenue within the SMB and MM segments. As a member of the demand generation team, this individual will work closely with a cross-functional group of individuals who are solely focused on the success of the PLG motion. The ideal candidate is a strong individual contributor, who can not only contribute to strategy, but also bring good ideas to life and track performance to identify future optimizations. Of course, you will find yourself surrounded by a world class team of B2B marketers excited to partner with you and drive our collective success. This position will report to the Sr. Director of Product Led Growth. KEY RESPONSIBILITIES
Drive the launch of demand generation initiatives as part of integrated global campaigns, often spanning 6+ languages. Initiatives align to two motions: (1) producing demand for our PLG motion through new trial signups, and (2) optimizing the experience for those currently engaged in a free trial.Contribute to digital strategy by recommending innovative digital tactics and campaign approaches to reach or better engage key target segments for the PLG business motion.Be the key driver of global digital demand generation strategy for the PLG motion – working directly with product, brand, web, content strategy, field marketing, operations, and other teams to finalize campaign materials according to pre-set goals or timelines. Then, work closely with regional campaign teams, paid media specialists, marketing automation experts, etc to activate in the market.Set up Salesforce campaigns, including UTM tracking details, to support campaign launches.Setup WordPress or AWS-hosted landing pages to support asset activation and campaign launches.Write or review content for all campaign elements.Provide initial creative direction for your campaign elements, and create materials such as ads, emails and landing pages utilizing pre-approved templates, where appropriate.Help maintain regular, efficient and effective lead follow-up by collaborating frequently with the PLG SDR team – ensuring lead routing procedures are working effectively, reviewing lead progression effectiveness, and collaborating with regional demand teams in North America, EMEA and LATAM as optimizations are identified.Provide weekly, monthly, and quarterly reporting on the status of campaigns by tactic and campaign sources.Communicate frequently with leaders across marketing, product and sales about upcoming campaign motions, manage timelines, track progress, etc; Lead global campaign activation for the PLG motion, including translation management when required.Create and present marketing campaign plans to other teams and leadership.Additional duties as assigned.QUALIFICATIONS
8+ years of marketing experience, preferably at a B2B tech company5+ years digital-focused campaign planning and execution experienceExperience with Marketo, Eloqua, 6Sense, Salesforce or similar toolsAttention to detail with outstanding project management skills including experience with project management tracking systems, like Asana, etc.Strong understanding of B2B demand generation principles including lead scoring fundamentals, funnel progression, etc.Willingness and desire to work within a global, enterprise-level organizationExcellent written and communication skillsStrong presentation skillsAbility to work in a fast-paced environment, juggling multiple projects with varying deadlinesHighly collaborative and flexibleGrowth mindset an absolute mustABOUT THE CANDIDATE The ideal candidate is likely an experienced campaign manager who knows what it takes to be successful in the enterprise technology market. But you’re special and bring ‘B2C’ level engagement and excitement to ‘B2B’ marketing – and have the skills and technical chops to do a wide range of marketing activities: from writing ad copy to analyzing channel CPLs. Your general business skills are as sharp as your marketing capabilities and you’re comfortable ‘owning your numbers.’ You love to create new things, piece together puzzles, and get energy when collaborating with colleagues on big challenges. You’re highly flexible, comfortable with rapid change, and would never settle for “the way things have always been done.” You’re a true cloud marketing professional - and you’re ready to share your skills and enthusiasm with others. Compensation: This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $115,850.00 - $227,350.00 Benefits:
Medical, Dental, and Vision Insurance.Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link: https://mygenesysbenefits.com If a Genesys employee referred you, please use the link they sent you to apply. About Genesys: Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com . Reasonable Accommodations: If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response. This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response. Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.#J-18808-Ljbffr