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Lightning AI

Senior Revenue Marketing Manager

Lightning AI, Palo Alto, California, United States, 94306


What we're looking for

Make your application after reading the following skill and qualification requirements for this position.We are looking for a Sr. Revenue Marketing Manager with proven experience building and leading initiatives to drive qualified leads into the sales funnel and impact revenue goals. You will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels and programs including email campaigns, SEM/SEO, social, ABM, and webinars. The ideal candidate thrives in a fast-paced, startup environment, and enjoys building strong cross-functional relationships and managing multiple stakeholders to deliver on key outcomes.

As a member of our marketing team, you will report to our Director of Product Marketing, Bruce Lin, and work closely with our sales team to generate demand, nurture leads, and accelerate our pipeline. We want someone that can understand and market to ICPs across both developer and enterprises audiences for B2B products. Palo Alto preferred but open to New York City candidates.

What you’ll do

Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel

Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts

Work alongside the sales team to optimize lead acquisition and accelerate revenue generation

Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers

Scale marketing efforts to generate predictable sales and PLG pipeline

Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities

Build a deep understanding of our target audience and market to inform acquisition strategy

Partner with event marketing to create and deliver on successful campaigns and events

How we evaluate your candidacyOur interviews will not only give us insight into your skillset but give you insight into our company.

Hiring Manager Interview - 30 minutes: The first interview will be an introductory interview with our Director of Product Marketing focused on revenue marketing/demand generation expertise and general marketing craft.

Virtual Onsite - ~3 hours:

You'll have the opportunity to meet with our CEO, COO, Account Executives, Chief of Staff as well as more time with Bruce Lin and walk through approaches for campaign strategies, channel optimization, measurement, sales collaboration, and culture.

Compensation:

Sr. Revenue Marketing Manager:

$114,000-$148,000

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