Certinia
Senior Manager, Marketing Operations
Certinia, San Francisco, California, United States, 94199
Description
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
Senior Marketing Operations and Technology Manager
Location: U.S. Remote
Who We Are
Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in Austin Texas, with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com .
THE ROLE
As a key team member of the Marketing Operations and Analytics, this role will be responsible for all aspects of operational excellence around our global campaigns, demand generation and classic and ABM marketing funnel processes optimization. Sr. Manager, Marketing Operations will be responsible for all marketing technologies integration and maintenance, long-term strategy for and execution of lead lifecycle design and database health and lead/account activity monitoring to ensure maximum revenue opportunities.
If you are an enthusiast for all things systems, processes and data, as well as enjoy figuring out how to tackle complex problems that require collaboration with various stakeholders, this position is for you! This position reports to the Senior Director, Sales Operations.
What You Will Do In This Role
Own martech roadmap, integration and maintenance for all marketers to leverageCreate, analyze and optimize marketing automated processes to improve marketing efficiencies, cross-functional collaboration and campaign execution and performanceCreate plans for lead lifecycle optimization and scalabilityDevelop and enrich contact database for accuracy and completeness, and ensure new leads are properly captured and routedOversee and improve lead and account scoring for funnel performance improvementsMonitor feedback from the marketing teams to improve process and promote efficiencyIdentify, improve and communicate efficiencies across the marketing processManage Account-Based-Marketing (ABM) program execution from marketing technologies, ABM campaign execution and process definitions perspectivesDevelop account intelligence, monitor lead activity, and engage with sales teams to ensure opportunitiesWork with Marketing Analytics team to define and implement processes for reporting and analyticsOrganize a regular cadence of cross-functional meetings and business reviews to achieve key results and update stakeholders on theseOwn and ensure data compliance, including what and how to collect data and use of data, act as privacy council lead for Marketing (GDPR, CCPA, CASL)
What You Need To Be Successful In This Role
Bachelor’s degree in Business Administration, Marketing, or similar field5-8 years of experience in Marketing Operations (or similar capacity) at a fast-growing B2B technology company5+ years of of experience in program management, project management, and process improvements for high tech companiesTechnology experience:
2+ years directly managing and/or a power user of a Marketo instance or another marketing automation platform; preferably a Marketo Certified ExpertModerate Salesforce CRM proficiency (Leads, Contacts, Accounts, Campaigns, Reports)Experience with other marketing tools, preferably Engagio, Bombora, Vidyard, PathFactory, ZoomInfo, DriftHands on experience with lead routing technologies (LeanData preferred)
Must have proven track record in technology integration, process and data management and cross-functional collaborationAbility to convey complex ideas to audiences of varying expertiseProven experience in designing and maintaining B2B lead lifecycle and lead scoringExperience in database health management and data governanceEnjoys marketing-tech, innovative and emerging methodologies, and loves dataBusiness process and operations minded, great organizational skills, and extreme attention to detailCan work collaboratively in a dynamic, fast paced environment, serving as a cross departmental marketing resource across multiple time zoneSelf-starter with the ability to drive projects from inception to completion and lead cross-functional teamsExcellent verbal and written communication skills.Strong ability to think analytically and creatively; focus on process improvement
What Else Would Be Great
Experience in B2B Account Based Marketing (ABM) strategies is a plusProficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred
Get ready to come and make immediate impact as we continue to ramp sales and marketing to drive growth!
Certinia is an affirmative action and equal opportunity employer. As an equal opportunity employer, Certinia does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Certinia also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact [email protected] . If applicable under the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, Certinia considers qualified applicants with arrest and conviction records for employment.#J-18808-Ljbffr
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.
Senior Marketing Operations and Technology Manager
Location: U.S. Remote
Who We Are
Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success, and ERP solutions—delivered on Salesforce’s leading cloud platform—provide services businesses with the intelligence and agility to deliver high-quality services, elevate customer experiences and accelerate growth. Headquartered in Austin Texas, with offices around the world, Certinia is backed by Haveli Investments, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com .
THE ROLE
As a key team member of the Marketing Operations and Analytics, this role will be responsible for all aspects of operational excellence around our global campaigns, demand generation and classic and ABM marketing funnel processes optimization. Sr. Manager, Marketing Operations will be responsible for all marketing technologies integration and maintenance, long-term strategy for and execution of lead lifecycle design and database health and lead/account activity monitoring to ensure maximum revenue opportunities.
If you are an enthusiast for all things systems, processes and data, as well as enjoy figuring out how to tackle complex problems that require collaboration with various stakeholders, this position is for you! This position reports to the Senior Director, Sales Operations.
What You Will Do In This Role
Own martech roadmap, integration and maintenance for all marketers to leverageCreate, analyze and optimize marketing automated processes to improve marketing efficiencies, cross-functional collaboration and campaign execution and performanceCreate plans for lead lifecycle optimization and scalabilityDevelop and enrich contact database for accuracy and completeness, and ensure new leads are properly captured and routedOversee and improve lead and account scoring for funnel performance improvementsMonitor feedback from the marketing teams to improve process and promote efficiencyIdentify, improve and communicate efficiencies across the marketing processManage Account-Based-Marketing (ABM) program execution from marketing technologies, ABM campaign execution and process definitions perspectivesDevelop account intelligence, monitor lead activity, and engage with sales teams to ensure opportunitiesWork with Marketing Analytics team to define and implement processes for reporting and analyticsOrganize a regular cadence of cross-functional meetings and business reviews to achieve key results and update stakeholders on theseOwn and ensure data compliance, including what and how to collect data and use of data, act as privacy council lead for Marketing (GDPR, CCPA, CASL)
What You Need To Be Successful In This Role
Bachelor’s degree in Business Administration, Marketing, or similar field5-8 years of experience in Marketing Operations (or similar capacity) at a fast-growing B2B technology company5+ years of of experience in program management, project management, and process improvements for high tech companiesTechnology experience:
2+ years directly managing and/or a power user of a Marketo instance or another marketing automation platform; preferably a Marketo Certified ExpertModerate Salesforce CRM proficiency (Leads, Contacts, Accounts, Campaigns, Reports)Experience with other marketing tools, preferably Engagio, Bombora, Vidyard, PathFactory, ZoomInfo, DriftHands on experience with lead routing technologies (LeanData preferred)
Must have proven track record in technology integration, process and data management and cross-functional collaborationAbility to convey complex ideas to audiences of varying expertiseProven experience in designing and maintaining B2B lead lifecycle and lead scoringExperience in database health management and data governanceEnjoys marketing-tech, innovative and emerging methodologies, and loves dataBusiness process and operations minded, great organizational skills, and extreme attention to detailCan work collaboratively in a dynamic, fast paced environment, serving as a cross departmental marketing resource across multiple time zoneSelf-starter with the ability to drive projects from inception to completion and lead cross-functional teamsExcellent verbal and written communication skills.Strong ability to think analytically and creatively; focus on process improvement
What Else Would Be Great
Experience in B2B Account Based Marketing (ABM) strategies is a plusProficiency in Google Suite (Gmail, Google calendar, docs, sheets, slides) preferred
Get ready to come and make immediate impact as we continue to ramp sales and marketing to drive growth!
Certinia is an affirmative action and equal opportunity employer. As an equal opportunity employer, Certinia does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Certinia also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact [email protected] . If applicable under the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, Certinia considers qualified applicants with arrest and conviction records for employment.#J-18808-Ljbffr