Marketing Manager - Retail
Steve Madden, Burbank, CA, United States
Job Description
The Retail Marketing Manager is responsible for creating and executing strategic marketing programs for the Steve Madden Retail stores and brand . You will be responsible for creating and delivering successful in-store marketing plans and/or brand Marketing plans that drive brand awareness and produce meaningful and sustainable results. Your goal is to improve traffic to our stores, drive consumer engagement through compelling in-store activations, and bridge the gap between digital and In store experiences. You will need to collaborate cross functionality to develop customized store strategy that is location specific and successfully execute events, promotional plans and programs. You will need to stay current with competitive marketplace trends and best practices in retail while always thinking through an omnichannel lens.
Requirements
At least 5 years in Marketing, Events or Retail experience
Ability to negotiate contracts and manage budgets
Deep understanding of strategy, planning, implementation, and idea generation
Experience developing cross-channel marketing campaigns
Strong network of industry contacts
Ideal Candidate Will Be
Trend follower, innovator and out-of-the-box thinker
Detail-oriented, highly organized, process-driven but also full of creative ideas and big-picture thinking
True team player and not afraid to roll your sleeves up to get things done
Motivated go-getter that accomplishes goals
Innovative problem solver, constantly looking to improve how things are being done
Comfortable in a high pressure, fast paced business environment
Responsibilities
Create and execute strategic marketing programs for Steve Madden stores
Liaise between the store team and Marketing team to identify and define opportunities
Own and manage all Retail Marketing Creative briefs
Partner with channel experts on the execution of the in-store marketing plan, inclusive of physical and digital signage, email, digital, social, etc.
Develop and execute strategic and creative events that drive traffic and increase customer sales
Ensure all retail marketing strategies and experiences are scalable, with flawless execution delivered on time and on budget
Partner with visual merchandising team on strategies for merchandising and category management within stores
Work with the store Leadership Teams to maximize local event marketing opportunities
Maintain store marketing/event calendars on an ongoing basis
Other store initiatives as assigned by management
Salary Range: The pay range of this position is $90,000 - $110,000. Actual salary will be determined based off candidate’s skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits.