Associate Manager, Brand Management Content

About the Role
In this role, you will be responsible for in-store and ecommerce product-based marketing inclusive of store signage and site assets. You will plan and execute ways to create a cohesive store and site experience for our customers that drive business performance. In this role you will also liaise closely with internal partners inclusive of visual merchandising, online experience, styling, photo planning, and more.What You'll Do

• Owns content planning and execution for all divisional content across omnichannel placements, including:
  • Site product and storytelling content
  • Email product and storytelling content
  • Product-driven store signage
• Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product point-of-view, leveraging key inputs from the Analytics team, Merchant Teams, Online Experience Teams, Visual Teams, Editorial Teams, Creative Teams
• Drives pre-season planning for omnichannel placements to develop thoughtful omni strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)
• Participates in all photo pipeline and in-season dialogues as the Signage and Site Marketing representative, inclusive of photo planning, in-season kick-off, creative reviews, final layout reviews, and mechanicals approval.
• Partners with internal teams to lead creative development that delivers objectives within budget.
• Partners with the Senior Manager to ensure that product priorities are represented throughout the business pipeline, from initial product dialogues through to final execution.
• Partners closely with Visual Merchandising on in-store signage placement strategies and Online Experience on site strategies for optimal customer experience.
• Seeks innovative ways of reaching customers through the latest site technologies and capabilities.

Who You Are

• 3-5 years of experience in consumer marketing; content marketing experience required
• Proven ability to translate product stories into compelling marketing messages; a natural storyteller
• Strategic, data-driven, global thinker with a customer focused mindset
• Solid analytical skills, ability to glean insights and tell a story from data
• Strong ability to prioritize on the go
• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising, Online Experience
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
• Laser focused on results both at an individual level and for the team at large
• Self-starter with an innate sense of curiosity and eagerness to test and learn
• Experience in fashion and retail strongly preferred