HIS Methodologies Product Marketing Manager (New Health Care Company)
Kuraray America , Inc., Murray, UT, United States
Job Description:
Job Title
Methodologies Product Marketing Manager (New Health Care Company)
3M is establishing two industry-leading companies, creating value through the spin-off of its Health Care business, while 3M will continue to be a global material science leader, focusing our innovation to win in favorable global megatrends and attractive end markets. This new Health Care Company will be a leading global diversified health technology company with:
Proven category leadership
Exposure to attractive end-markets
Innovation mindset driving improved patient outcomes
Collaborative customer relationships
Deep global regulatory experience
Operational excellence and strong cash flow
Strong sales growth and profitability with significant recurring sales
We expect the creation of the two companies will be completed by the end of 2023. For now, we will continue to operate as one global company. This role is positioned to drive the success of the "New Health Care Company”.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
3M HIS is the world leader in building healthcare payment, patient safety and quality methodologies. 3M’s payment and quality solutions have been adopted in over 12 countries as the basis hospital payment, facility payment and for quality measurement. 3M HIS also works with thousands of health systems, hundreds of health plans, regional governments, researchers, consultants to advance innovative models of value based care, accountable care, payment innovation that promote population health and cost efficiency. The Methodologies Product Marketing Manager for the United States will be accountable for strategic marketing plans creation and execution of the 3M health care payment innovation, population health, and quality methodologies portfolio. This role will design and implement key messaging and core content, value propositions, and other key product marketing, promotion mix, and activation tactics as needed. This role will collaborate with business unit stakeholders to ensure the marketing plans support strategic vision and divisional financial objectives.
As a Methodologies Product Marketing Manager for the United States, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
Driving market awareness and adoption for 3M proprietary and public methodologies as well as internal and external awareness for methodologies’ value proposition in 3M software and services offerings across the division
Owning new product introduction marketing deliverables through gate review process as needed for new methodologies
Conducting customer insights, competitive and market research to develop a comprehensive and division wide holistic marketing plan for existing product portfolio and for new product commercialization
Leading the strategy and execution of marketing deliverables for implementation of government and payer adopted methodology events as applicable
Managing the execution, reporting, follow-up and adjustment of marketing plan tactics such as development of core content for assigned solutions (e.g. case studies, white papers, eGuides, etc.)
Developing the strategy and executing key marketing/promotion mix activation tactics in concert with marketing support teams such as events, webinars, and advertising for methodologies portfolio
Working closely with Business Unit Managers and Sales teams (grouper applications, regulatory and government affairs, clinical and economic research, federal markets, and related provider teams) to support strategic growth programs
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
Bachelor’s Degree or higher from an accredited university
OR
High School Diploma/GED from an accredited institution and a minimum of fourteen (14) years of marketing experience in the health care industry
Seven (7) years of combined marketing experience in Product Marketing, Marketing Management, Sales, or Product Management /Development in the health care industry
Five (5) years of experience using and/or marketing health care payment classification, population health, and/or quality methodologies
Additional qualifications that could help you succeed even further in this role include:
Strongly preferred: Master’s Degree in Marketing, Business Administration or Healthcare Management
Broad knowledge of health care, Health Information Management and/or health care IT industry
Experience marketing health care payment, population health, and quality methodologies
Deeper understanding of US health care regulatory and policy environment
Experience in development of thought leadership and industry influencers
Digital marketing savvy gained through experience
Key characteristics include self-starter, strategic thinker, creative, assertive, collaborative, action-oriented, clear writing and messaging ability, fast learner, strong business acumen, outstanding influencing skills and excellent presentation skills
For current employees, internal transfer restrictions may not apply. For more details, contact your local recruiter/HR team.
Work location: Work Your Way Eligible (Employee choice to work remote, on site, or hybrid)
Travel: May include up to 25% domestic
Relocation Assistance: Is not authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
The expected compensation range for this position is $155,615 - $190,196, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at:
Learn more about 3M’s creative solutions to the world’s or on Twitter @3M.
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.
Pay & Benefits Overview:
3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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