Sr. Customer Marketing Manager

MANE is a 5 th generation French family-owned business known for innovation and progress in the world of Flavors and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves”.
COMPANY: Mane, Inc.
POSITION: Senior Customer M
arketing Manager - Sweet
REPORTS TO: Category Director, Sweet
General Scope
The Senior Customer Marketing Manager works closely with the commercial and R&D teams to develop and help grow the beverage category through market analysis, effective resource management, collaboration, and innovation of processes and projects. This position interacts with all internal departments and is customer facing. Key competencies: Analytical Skills, Communication and Interpersonal Skills, Management and Leadership Skills, Organizational and Planning Skills, and Computer Skills.
Duties And Responsibilities
Manages all marketing activities needed to develop and present valuable solutions to existing and new customers, working closely with sales and applications to achieve profitable growth.
Manage customer/category market, trend and customer analysis supporting customer prioritization and contribute to development of a holistic business category strategy and resource expense budget.
Organize and manage high-value customer engagements; recommend data-based concepts and market driven solutions for demonstration in response to customer briefs and proactive requests.
Lead execution through collaboration with account management, applications, flavor creation and other cross-functional partners.
Create compelling presentations in PPT and/or Canva and present to customers as a part of a cross-functional team.
Translates MANE’s competencies and new technologies into value propositions for the business and its customers
Work collaboratively with Consumer Insights, Communications/Graphics, and Global Marketing Teams to utilize and apply primary research information to actionable customer messaging
Provide customer marketing support and input on select global and national account cross-functional teams
Create and co-manage flavor collections programs with the Portfolio team as well as other proactive customer engagement tools and programs
Work with the marketing communications partners to develop and manage category trade communications and brand promotion programs
Attend category relevant trade events to monitor industry trends
Maintain close awareness of competitor activities and recommend actions as appropriate and necessary to maintain leadership advantage.
Travel expectation 25%
Other duties as assigned by management.
Education And Experience
Bachelor’s degree required with a preference in Marketing or Business Management, MBA a plus.
Minimum 8 years+ of marketing experience
Experience with marketing research and building compelling presentations with PowerPoint, Canva or similar a must; video, graphics, Adobe a plus.
Trade research and social media literate
Proven track record of creative project management and execution within a cross-functional environment
Flavor, seasoning and/or food ingredient B2B industry and market category experience preferred.
Ability to manage and coach team members.
Personal Characteristics
Strong interest and curiosity about the sweet, nutrition and food world
Proven work ethic and ability to work independently.
Solid project management, organization, attention to detail, and follow-up
Strong emotional intelligence to work with a variety of personalities and international co-workers
Solid business case and ROI orientation
MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shut down, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well-being. See for yourself why our employees love working at MANE!
FEB2024

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