Customer Marketing Manager MINC
MANE Inc, Lebanon, OH, United States
MANE is a 5 th generation French family-owned business known for innovation and progress in the world of Flavors and Fragrance. As sensation enthusiasts, we strive to provide exceptional moments in people’s daily lives through the timeless flavors and fragrances we create. With our passion, creativity, and innovation, “We capture what moves”.
COMPANY: MANE, Inc.
POSITION: Customer M
arketing Manager - Beverage
REPORTS TO: Senior Customer Marketing Manager, Beverage
General Scope
The Customer
Marketing Manager works closely with the commercial and R&D teams to identify and create programs and lead marketing projects to grow a specific segment or category through research and cross-functional collaboration and customer-facing interaction including on-site and virtual presentations and engagements. This position works with all internal departments in leading customer marketing activities and engagement. Key competencies include analytical skills, organization skills, attention to detail and the ability to clearly communicate and present MANE’s capabilities to customers.
Duties And Responsibilities
Partner with Business Directors and Marketing team to develop and present valuable solutions to existing and new customers, working closely with sales and applications to achieve profitable growth
Organize and manage high-value customer engagements; recommend data-based concepts and market driven solutions for demonstration in response to customer briefs and proactive requests. Lead execution through collaboration with applications, flavor creation and other cross-functional partners.
Manage customer/category market, trend and customer analysis supporting customer prioritization
Translates MANE’s competencies into value propositions for the business and its customers
Identifies market opportunities and works with business leaders and sales to develop opportunities into actionable plans for business growth
Interprets primary research (Consumer Insights) and secondary market data to identify trends and develop materials for business and customer engagement
Prepare and present growth platforms to collaborative MANE teams
Provide customer marketing support and input on select global and national account cross-functional teams
Create and co-manage ingredient collections programs with the Portfolio team as well as other proactive customer engagement tools and programs
Work with the marketing communications partners to develop and manage category trade communications and brand promotion programs
Plan, manage and attend category relevant trade shows to showcase MANE’s capabilities and understand industry trends
Maintain close awareness of competitor activities and recommend actions as appropriate and necessary to maintain leadership advantage
Travel expectation 15-20%
Assists with market product purchases and shipments to MANE global counterparts
Other duties as assigned by management
Education And Experience
Bachelor’s degree required with a preference in Marketing or Business Management, MBA a plus
Minimum 5 years of marketing experience
Experience with marketing research and building compelling presentations with PowerPoint, Canva or similar a must; video, graphics, Adobe a plus.
Experienced in analyzing research and translating into relevant insights.
Proven track record of creative project management and execution within a cross-functional environment
Flavor, seasoning and/or food ingredient B2B industry and market category experience preferred.
Personal Characteristics
Strong interest and curiosity about the beverage, nutrition, and food world
Strong work ethic and ability to work independently
Strong project management, organizational, communication and interpersonal skills
Critical thinking skills and ability to problem solve.
Organized with a strong attention to detail and follow-up.
MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shut down, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well-being. See for yourself why our employees love working at MANE!