Director of Marketing

Director of Marketing - IMS Trading/Cleanlogic

Location: Audubon, PA

About IMS Trading/Cleanlogic:

IMS Trading LLC, located in Audubon, PA, is a rapidly growing, mission-driven company renowned for its skin care tools brand, Cleanlogic. Committed to social responsibility, inclusivity, and creating meaningful employment, especially for individuals with disabilities, our mission is to inspire independence and success while fostering an extraordinary company culture known as the Cleanlogic Way.

To Learn More About Our Mission and What We Do:

Meet our Production Team

Our Mission

Social Responsibility (Environmental)

Volunteerism

Role Overview:

The Director of Marketing at Cleanlogic will be a crucial player in driving our brand's growth and market share through innovative strategies and storytelling. This role requires a strategic thinker with strong leadership skills and a deep understanding of both digital and traditional marketing channels, particularly within the self-care, bath, and cosmetics sectors.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive sales, and enhance customer engagement.
• Lead and inspire a high-performing marketing team, providing guidance, mentorship, and support.
• Oversee all marketing activities, including digital marketing, social media, public relations, content creation, influencer partnerships, and events.
• Partner with branding agencies to lead comprehensive brand strategy aligned with Cleanlogic's vision and goals.
• Ensure consistent brand messaging across all marketing channels and materials.
• Develop and execute an integrated communications strategy across multiple channels.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and challenges.
• Manage the marketing budget, allocate resources effectively, and measure ROI on marketing initiatives.
• Lead the go-to-market strategy for new product launches, ensuring timely delivery and impactful market entry.
• Utilize data and analytics to track the performance of marketing campaigns, optimize strategies, and report on key metrics.

Qualifications:

• Bachelors degree in marketing, Business, or a related field (masters degree preferred).
• 8+ years of experience in marketing, with at least 3 years in a leadership role within the beauty or fashion industry.
• Proven track record of developing and executing successful marketing strategies in a competitive market.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Deep understanding of digital marketing, social media platforms, and influencer marketing.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Desired Traits:

• Passionate about social responsibility and inclusivity.
• Proactive, adaptive, and strategic thinker.
• Ethical, dependable, and a strong team player.
• Energetic, positive, and committed to excellence.

What We Offer:

• Competitive salary and bonus structure.
• Comprehensive benefits package.
• Opportunities for professional growth and development.
• A dynamic and inclusive work environment.
• The chance to be a part of a rapidly growing brand making a significant impact in the beauty industry.

Join Us in Building a Compliant and Inclusive Workplace:

We proudly use E-Verify for a secure work environment. In line with our DEI commitment, IMS Trading LLC encourages applications from individuals with disabilities, fostering a diverse workforce for innovation. We provide equal opportunities regardless of race, ethnicity, gender, or disability status. Join us in cultivating a diverse and inclusive workplace