Digital Marketing Director

Minneapolis MN - Minneapolis, MN

Marketing

By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth digital marketing experience and a passion for digital technologies. You will oversee a team of strong digital marketing managers and specialists and partner with Product Marketing leadership to drive digital channel health, and ensure strategic leverage of the channel.

Responsibilities

• Build Bio-Techne's digital marketing roadmap to align with Product Marketing strategies & channel needs.
• Build, lead and manage a team of Digital Marketing Managers and Specialist
• Oversee all digital marketing channels including SEO, SEM, Social Media to achieve Product Marketing results
• Set, digital marketing KPIs and monitor team performance, ensuring digital marketing campaign and organizational objectives are met
• Align with Product Marketing leadership on content strategy optimization opportunities to drive digital marketing success
• Stay up-to-date with the latest digital technology , best practices, and google algorithm changes. Provide leadership teams with macro-changes and strategic areas of focus to stay ahead of competition as it relates to these areas.
• Communicate on a regular basis with all relevant stakeholders including Marketing & IT teams to ensure digital marketing efforts are fully aligned
• Ownership of digital marketing resource & annual budget planning
• Track and measure performance across all digital marketing channels, review teams priorities and propose optimization initiatives to maximize ROI
• Develop a team culture that constantly strives to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

• 8+ years of experience Digital Marketing
• Experience in recruiting, developing and managing a team of digital marketers
• Strong understanding of how all current digital marketing channels function
• Direct experience with SEO/SEM, and Google Analytics.
• Strong understanding of technical SEO
• Excellent analytical and project management skills
• Strong communication skills with senior leadership
• Experience working with and driving consensus across cross-departmental teams
• Proven track record of effective budget planning and management
• BSc degree in Marketing, Digital technologies or relevant field
• Life science related background preferred

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.