Bio-Techne
Digital Marketing Director
Bio-Techne, Minneapolis, Minnesota, United States, 55400
Job Details
Job LocationMinneapolis MN - Minneapolis, MN
Job CategoryMarketing
Description
By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth digital marketing experience and a passion for digital technologies. You will oversee a team of strong digital marketing managers and specialists and partner with Product Marketing leadership to drive digital channel health, and ensure strategic leverage of the channel.
ResponsibilitiesBuild Bio-Techne's digital marketing roadmap to align with Product Marketing strategies & channel needs.Build, lead and manage a team of Digital Marketing Managers and SpecialistOversee all digital marketing channels including SEO, SEM, Social Media to achieve Product Marketing resultsSet, digital marketing KPIs and monitor team performance, ensuring digital marketing campaign and organizational objectives are metAlign with Product Marketing leadership on content strategy optimization opportunities to drive digital marketing successStay up-to-date with the latest digital technology , best practices, and google algorithm changes. Provide leadership teams with macro-changes and strategic areas of focus to stay ahead of competition as it relates to these areas.Communicate on a regular basis with all relevant stakeholders including Marketing & IT teams to ensure digital marketing efforts are fully alignedOwnership of digital marketing resource & annual budget planningTrack and measure performance across all digital marketing channels, review teams priorities and propose optimization initiatives to maximize ROIDevelop a team culture that constantly strives to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectivenessQualifications
8+ years of experience Digital MarketingExperience in recruiting, developing and managing a team of digital marketersStrong understanding of how all current digital marketing channels functionDirect experience with SEO/SEM, and Google Analytics.Strong understanding of technical SEOExcellent analytical and project management skillsStrong communication skills with senior leadershipExperience working with and driving consensus across cross-departmental teamsProven track record of effective budget planning and managementBSc degree in Marketing, Digital technologies or relevant fieldLife science related background preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.
Job LocationMinneapolis MN - Minneapolis, MN
Job CategoryMarketing
Description
By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth digital marketing experience and a passion for digital technologies. You will oversee a team of strong digital marketing managers and specialists and partner with Product Marketing leadership to drive digital channel health, and ensure strategic leverage of the channel.
ResponsibilitiesBuild Bio-Techne's digital marketing roadmap to align with Product Marketing strategies & channel needs.Build, lead and manage a team of Digital Marketing Managers and SpecialistOversee all digital marketing channels including SEO, SEM, Social Media to achieve Product Marketing resultsSet, digital marketing KPIs and monitor team performance, ensuring digital marketing campaign and organizational objectives are metAlign with Product Marketing leadership on content strategy optimization opportunities to drive digital marketing successStay up-to-date with the latest digital technology , best practices, and google algorithm changes. Provide leadership teams with macro-changes and strategic areas of focus to stay ahead of competition as it relates to these areas.Communicate on a regular basis with all relevant stakeholders including Marketing & IT teams to ensure digital marketing efforts are fully alignedOwnership of digital marketing resource & annual budget planningTrack and measure performance across all digital marketing channels, review teams priorities and propose optimization initiatives to maximize ROIDevelop a team culture that constantly strives to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectivenessQualifications
8+ years of experience Digital MarketingExperience in recruiting, developing and managing a team of digital marketersStrong understanding of how all current digital marketing channels functionDirect experience with SEO/SEM, and Google Analytics.Strong understanding of technical SEOExcellent analytical and project management skillsStrong communication skills with senior leadershipExperience working with and driving consensus across cross-departmental teamsProven track record of effective budget planning and managementBSc degree in Marketing, Digital technologies or relevant fieldLife science related background preferred
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.