Bio-techne
Senior Global Marketing Manager, Digital and Content Strategy
Bio-techne, San Jose, California, United States, 95123
Senior Global Marketing Manager, Digital and Content StrategyBachelor’s degree required, preferably in Biology, Biochemistry or related discipline7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciencesExperience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillmentProficient strategic thinker with robust written and verbal communication capabilitiesCapable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomesEmbraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teamsHighly self-motivated, adept at managing and prioritizing multiple projects simultaneouslyGiven potential interactions spanning the division, regions, and Corporate, possesses strong strategic business acumen and the ability to establish credibility and exert influenceExhibits creativity, problem-solving acumen, and robust analytical and execution skillsUpholds Say-Do accountability and demonstrates tenacity to see tasks through to completionInitiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by exampleDisplays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategiesProficient in developing and managing metrics dashboards and reports, extracting meaningful insights from dataPossesses a keen creative intuition for design and messaging that resonates with customers, leveraging insights from past campaigns to enhance performanceCompetent in managing project scope, budget, and schedule to ensure timely completion of project deliverablesTravel is required (~25%); including internationalResponsibilities
This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions DivisionThe successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectivesFormulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunitiesFoster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholdersDevelop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertisingWork closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journeyCreate and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolioMonitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performancePlan and participate in key events, webinars, and virtual engagements to enhance thought leadershipPropose and execute customer and market research programs to yield valuable market insights and actionable business outcomesManage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investmentEngage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as neededPerform additional related duties as required and assignedSalary Range: UndisclosedTravel Percentage: Up to 25%We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!We invest in our employees’ financial futures through 401k matching and an employee stock purchase planWe help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and moreJob Details
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Level: Experienced...
Job Location: San Jose CA - San Jose, CA
Position Type: Full Time
Education Level: Bachelor's Degree
Salary Range: Undisclosed
Travel Percentage: Up to 25%
Job Shift: Day
Job Category: Marketing
Description
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
The Senior Global Marketing Manager for our analytival solutions business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach. This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions Division.
How will you make an impact:
The successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectives.
What will you do:• Formulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunities.• Foster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholders.• Develop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertising.• Work closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journey.• Create and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolio.• Monitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performance.• Plan and participate in key events, webinars, and virtual engagements to enhance thought leadership.• Propose and execute customer and market research programs to yield valuable market insights and actionable business outcomes.• Manage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investment.• Engage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as needed.• Perform additional related duties as required and assigned.
Qualifications
How you will get here:
Education:• * Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline• Master’s, or PhD highly preferred
Experience:• * 7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences• Customer centric, growth driven• Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Knowledge, Skills, Abilities:• Proficient strategic thinker with robust written and verbal communication capabilities.• Capable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomes.• Embraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teams.• Highly self-motivated, adept at managing and prioritizing multiple projects simultaneously.• Given potential interactions spanning the division, regions, and Corporate, possesses strong strategic business acumen and the ability to establish credibility and exert influence.• Exhibits creativity, problem-solving acumen, and robust analytical and execution skills.• Upholds Say-Do accountability and demonstrates tenacity to see tasks through to completion.• Initiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by example.• Displays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategies.• Proficient in developing and managing metrics dashboards and reports, extracting meaningful insights from data.• Possesses a keen creative intuition for design and messaging that resonates with customers, leveraging insights from past campaigns to enhance performance.• Competent in managing project scope, budget, and schedule to ensure timely completion of project deliverables.• Travel is required (~25%); including international
Preferred Qualifications:• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
Why Join Bio-Techne:• We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!• We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States
Company informationBio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment.Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDxProstate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment.Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.Biotechnology, Pharmaceuticals, Medical Devices, Diagnostics, Healthcare Equipment & Supplies, Biopharmaceuticals, Research Products, Medical Diagnostics & Research, Life Sciences Tools & Services
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This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions DivisionThe successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectivesFormulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunitiesFoster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholdersDevelop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertisingWork closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journeyCreate and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolioMonitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performancePlan and participate in key events, webinars, and virtual engagements to enhance thought leadershipPropose and execute customer and market research programs to yield valuable market insights and actionable business outcomesManage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investmentEngage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as neededPerform additional related duties as required and assignedSalary Range: UndisclosedTravel Percentage: Up to 25%We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!We invest in our employees’ financial futures through 401k matching and an employee stock purchase planWe help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and moreJob Details
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Level: Experienced...
Job Location: San Jose CA - San Jose, CA
Position Type: Full Time
Education Level: Bachelor's Degree
Salary Range: Undisclosed
Travel Percentage: Up to 25%
Job Shift: Day
Job Category: Marketing
Description
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.
The Senior Global Marketing Manager for our analytival solutions business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach. This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions Division.
How will you make an impact:
The successful candidate will be a proven, results oriented leader who will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets and other annual operating plan objectives.
What will you do:• Formulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunities.• Foster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholders.• Develop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertising.• Work closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences, aligning marketing initiatives with the buyer journey.• Create and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolio.• Monitor campaign/program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performance.• Plan and participate in key events, webinars, and virtual engagements to enhance thought leadership.• Propose and execute customer and market research programs to yield valuable market insights and actionable business outcomes.• Manage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investment.• Engage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as needed.• Perform additional related duties as required and assigned.
Qualifications
How you will get here:
Education:• * Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline• Master’s, or PhD highly preferred
Experience:• * 7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences• Customer centric, growth driven• Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Knowledge, Skills, Abilities:• Proficient strategic thinker with robust written and verbal communication capabilities.• Capable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomes.• Embraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teams.• Highly self-motivated, adept at managing and prioritizing multiple projects simultaneously.• Given potential interactions spanning the division, regions, and Corporate, possesses strong strategic business acumen and the ability to establish credibility and exert influence.• Exhibits creativity, problem-solving acumen, and robust analytical and execution skills.• Upholds Say-Do accountability and demonstrates tenacity to see tasks through to completion.• Initiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by example.• Displays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategies.• Proficient in developing and managing metrics dashboards and reports, extracting meaningful insights from data.• Possesses a keen creative intuition for design and messaging that resonates with customers, leveraging insights from past campaigns to enhance performance.• Competent in managing project scope, budget, and schedule to ensure timely completion of project deliverables.• Travel is required (~25%); including international
Preferred Qualifications:• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
Why Join Bio-Techne:• We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!• We invest in our employees’ financial futures through 401k matching and an employee stock purchase plan.• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States
Company informationBio-Techne Corporation (NASDAQ: TECH) is a leading developer and manufacturer of high-quality purified proteins and reagent solutions - notably cytokines and growth factors, antibodies, immunoassays, biologically active small molecule compounds, tissue culture reagents, and cell and gene therapy workflow solutions including T-Cell activation technologies. Bio-Techne’s portfolio also includes protein analysis solutions, sold under the ProteinSimple brand name, that offer researchers efficient and streamlined options for automated Western blot and multiplexed ELISA workflow. These reagent and protein analysis solutions are sold to biomedical researchers, as well as clinical research laboratories, and constitute the Protein Sciences Segment.Bio-Techne also develops and manufactures diagnostic products including FDA-regulated controls, calibrators, blood gas and clinical chemistry controls, and other reagents for OEM and clinical customers. Bio-Techne’s genomic tools include advanced tissue-based in situ hybridization assays (ISH) for research and clinical use, sold under the ACD brand, as well as a portfolio of clinical molecular diagnostic oncology assays including the ExoDxProstate (IntelliScore) test (EPI) for prostate cancer diagnosis. These diagnostic and genomic products comprise Bio-Techne’s Diagnostics and Genomics Segment.Bio-Techne products are integral components of scientific investigations into biological processes and molecular diagnostics, revealing the nature, diagnosis, etiology and progression of specific diseases. They aid in drug discovery efforts and provide the means for accurate clinical tests and diagnoses. With thousands of products in its portfolio, Bio-Techne generated approximately $714 million in net sales in fiscal 2019 and has over 2,200 employees worldwide.Biotechnology, Pharmaceuticals, Medical Devices, Diagnostics, Healthcare Equipment & Supplies, Biopharmaceuticals, Research Products, Medical Diagnostics & Research, Life Sciences Tools & Services
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