Director of Marketing and Communications

Job Type
Full-time
Description
Job Title/Department: Director of Marketing and Communications
Employee Classification: Exempt / Full-Time
Employee Reports To: Chief Strategies Officer
Summary:
Julie Billiart Schools is a network of schools serving children grades K-8 with special learning challenges. Currently we have campuses in Akron, Brecksville, Lyndhurst, and Westlake that offer unique learning environments for students with autism, ADD/ADHD, dyslexia, and social learning challenges. We are Catholic, non-public schools that respect diverse faith traditions.
Job Purpose
The Director of Marketing and Communications will be responsible for developing and managing a comprehensive, dynamic, and visionary communications program which shares the organization's mission and message with a diverse group of external constituencies. The Director will also coordinate internal and external communications.
Duties and Responsibilities
The following is a list of primary duties and responsibilities. Other duties to be assigned as needed. Reasonable accommodations can be made to employees with qualified disabilities who can perform the essential functions of the job, so long as there is no undue hardship created upon the organization or other employees within the organization.

• Develop a comprehensive communications plan for the organization which conveys a compelling and consistent message from pre-enrollment through alumni using a variety of vehicles including print publications, web, e-newsletters, email campaigns, advertising, media relations and the use of social networking sites.
• Develop and implement a strategy for regional marketing in order to build an enrollment pipeline of students and families to support network growth throughout northeast Ohio.
• Create a branding experience that raises the organization's visibility, attracts highly qualified teachers and staff, and positions Julie Billiart Schools for continued growth and success.
• Write, edit, design, and oversee the production and distribution of all external publications for the schools.
• Manage, contribute, and maintain all content for the organization's website CMS using compelling text, graphics, photos, and video.
• Install and manage online payments and registrations.
• Review and analyze engagement of marketing campaigns using Google Analytics, Facebook Insights, Blackbaud Analytics, and market research.
• Manage media relations by writing and distributing press releases and cultivating relationships with local media.
• Oversee the application and enrollment process in collaboration with school administrators.
• Collaborate with Admissions on admissions-themed advertising, marketing materials, events, tours, and informational sessions.
• Collaborate with the Advancement Department on development-related electronic and print brochures, solicitations, and stewardship pieces including alumni newsletters and printed reports.
• Develop, work with and staff the marketing committee of the board.
• Manage and plan department budget including all marketing, communications and advertising expenses.

Requirements

• Bachelor's degree in marketing/communications

• 5+ years in the marketing/communications field with leadership experience

• Excellent project management and creative planning skills
• Strong photography skills
• Proven experience with designing and continued maintenance of engaging websites
• Strong working experience with Adobe Photoshop, Adobe Illustrator, InDesign, Acrobat DC Professional, and Microsoft Office
• Understanding and experience with multiple operating systems
• Proven skills in writing and editing communication and marketing materials among different mediums

• Must be highly organized with exceptional attention to detail and accuracy
• Ability to work under pressure to meet deadlines
• Ability to handle multiple tasks simultaneously
• Ability to work in a fast-paced environment
• Exceptional ability to work collaboratively and to provide excellent customer service to internal staff and external partners
• Ability to communicate clearly, concisely, and professionally both orally and in writing
• Ability to travel to marketing and admissions events that may occur on evenings and weekends as required.
• Ability to travel across Julie Billiart School campuses on a regular basis.
• Employee will receive mileage reimbursement for travel outside of their normal commute to work based on the school's mileage reimbursement policy.
• Belief and commitment to the JB way and mission and to embracing the Sisters of Notre Dame's philosophies and teachings

The work of this class is generally sedentary and performed in an office environment. Requires the use of computers and other office equipment.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to speak, stand, talk, walk, sit, see, and hear (corrected or uncorrected). The employee is occasionally required to climb, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds.

• Reports to and is evaluated by the Chief Strategies Officer

• Directly oversees the Marketing department. Employee works closely with the Admissions department.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed within this job. However, this job description is not intended to be an exhaustive list of responsibilities, duties, qualifications or physical demands associated with the position.

Julie Billiart Schools is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Julie Billiart Schools complies with applicable state and local laws governing nondiscrimination in employment.