Senior Marketing Manager
Chewy, Minneapolis, MN, United States
Our Opportunity:
Chewy is looking for a consumer-centric, data-driven Senior Marketing Manager, Healthcare to join our exciting and fast-paced team in Plantation, FL, Boston, MA, Minneapolis, MN, or Bellevue, WA . We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The Sr. Marketing Manager will lead e-commerce category marketing for multiple growing healthcare categories. This is a unique opportunity to work in a start-up like fashion but for an existing and loveable brand requiring a self-starter, action-biased individual with superior relationship-building skills. Among other projects, you will work on developing marketing plans, translating category and consumer insights into customer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. Successful candidates should be customer-obsessed, comfortable with ambiguity, strong with marketing analytics, and have experience delivering results in a fast-paced, dynamic business environment.
What You'll Do:
- Lead development of marketing and research plans for healthcare merchandise categories including Veterinary Diets, Vitamins & Supplements, and other health & wellness products.
- Work closely with category managers across multiple healthcare categories to build out monthly marketing plans and calendars based on promotional activities, product development, and annual goals.
- Partner closely with Chewy marketing teams and channel owners (Email, Site, Social, etc.) to drive customer acquisition and retention for healthcare categories across channels, continuously optimizing and seeking improvements.
- Analyze marketing efforts and performance data to summarize and communicate to stakeholders how marketing initiatives are impacting business results.
- Collaborate with the Partner Marketing team to develop vendor opportunities and initiatives.
- Manage consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals.
- Build processes to ensure collaboration with stakeholders and smooth execution across functions within the Healthcare business unit.
- Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics including owned channel placements.
- Use data and insights to think strategically and creatively to develop opportunities to support category goals with limited resources and offsite marketing support.
- Design and execute marketing frameworks, analyze results and implement scalable campaigns.
- Be a thought leader with a vision to progress a growing e-commerce business and establish a Marketing function within a business.
What You'll Need:
- 8+ years' of marketing experience
- Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders
- Customer-first mindset and passion for delivering the best end-to-end experience
- Must have attention to detail and possess critical thinking skills
- Strong verbal and written communication skills in addition to project management skills
- Experience analyzing business performance and determining the impact of marketing efforts
- Comfortable in a fast-paced, self-starter environment
- Experience with CRM/Email and Search (Paid and Organic)
- Advanced analytical tools (e.g., Excel) experience, experience with Tableau and/or SQL is a plus
- Ability to develop metrics, analyze data quantitatively, and identify opportunities
- Bachelor's degree, MBA preferred
- Travel may be required
LI-Hybrid
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