Marketing Manager
Legacy Ag Credit, ACA, Longview, TX, United States
COMPANY PROFILE:
Legacy Ag Credit, ACA is a full-service, locally owned cooperative lender specializing in financing rural land and agricultural operations in Northeast Texas. We are headquartered in Sulphur Springs and have six (6) offices conveniently located across the northeastern region of Texas in Sulphur Springs, Canton, Gilmer, Terrell, Longview, and Marshall. Part of the Farm Credit System, we provide financing for farms, timberland, recreational property, agribusinesses, and rural homes.
EDUCATION AND EXPERIENCE REQUIREMENTS:
Bachelor’s degree in Marketing, Communications, Advertising, Business or a related field, or three (3) or more years of related marketing experience, including utilization of a customer relationship management (CRM) or sales operations platform.
ESSENTIAL FUNCTIONS:
In coordination with senior management, establishes the goals and objectives of the association’s marketing, communications, and public relations programs. Directs activities designed to enhance the association’s public image and its position within the marketplace, including monitoring and managing the association’s website and social media accounts.
Directs and coordinates planning and development of the advertising, sales promotion, and public relations efforts for financial products/services by writing, designing, and producing advertising, brochures, direct marketing materials, sales promotion items and point of sale material. Manages relationship with advertising agencies, media, and other vendors. Coordinates corporate promotions and sponsorships on behalf of the association.
Monitors the production of marketing and advertising presentations. Manages advertising and public relations on an association-wide level. Ensures consistent appearance of all association print and electronic materials.
Takes photographs of relevant association activities.
Coordinates, analyzes, and distributes market research data.
Develops marketing related meetings and functions, including coordination of the association’s appreciation and/or stockholder’s meetings.
Administers and coordinates representation at trade shows by setting up and working the booth and ordering giveaways and booth materials. Implements work schedule for other employees to help at trade shows.
Administers sponsorships/donations, subscriptions, and memberships programs on behalf of the association.
Coordinates and administers specialty item orders. Orders and disburses all gifts and specialty promotional items.
SKILL REQUIREMENTS:
General knowledge of marketing principles, advertising, media, public and media relations, product promotion, sales, customer service, coordination with advertising agencies, website, and social media account management. Experience in utilization of a customer relationship management (CRM) or sales operations platform. Skill in oral and written communication. Intermediate skill level in Microsoft Office applications. Ability to develop and make effective presentations.
BENEFITS:
Our comprehensive benefit program includes, but is not limited to:
Accommodating and flexible vacation and sick leave
10-12 paid holidays per year
401(k) plan with employer contribution/match
Affordable health, dental, and vision plans
Employer paid life insurance and disability
TO APPLY:
If you’re interested in joining the Legacy Ag Credit team and meet the minimum requirements for this position, send your resume to:
Legacy Ag Credit, ACA
ATTN: Sherry Sturgis, Senior Vice President/Chief Administrative Officer
303 Connally
Working on a farm or ranch isn’t the only way to work in agriculture. At Legacy Ag Credit, working in farming and ranching isn’t just a job, it’s a way of life. The more you get to know us, the more you’ll begin to understand no one is more dedicated to agriculture and the values of the people who work in this industry than the people at Legacy Ag Credit. For a work environment which will demand the best you have to offer and appreciate everything you have to give, there’s no better place to be than Farm Credit.
Why Work at Legacy Ag Credit
The opportunity, environment, and incentives for employees to deliver the highest level of services to customers, and to contribute to the attainment of Association goals.
A wide range of benefits including health insurance, retirement plans, vacation, holidays, sick leave, tuition reimbursement, and more. Of course, Legacy offers extremely competitive pay.
Friendly work environment.
Legacy Ag Credit’s vision is to be the premier provider of agricultural financial services , surpassing all other financial institutions in customer service, quality products, and innovative practices. By providing these services, we will directly assist the production and distribution of agricultural commodities throughout the United States and the world.
Legacy Ag Credit is an equal opportunity-affirmative action employer , and as an equal opportunity employer, Legacy is committed to complying with all applicable laws providing equal employment opportunities. Under the provisions of the Farm Credit Act, Legacy is also committed to the elimination of barriers that restrict employment opportunities available to minorities, women, disabled persons, and veterans.