Sr. Marketing Manager (Hybrid)

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.
About The Business
LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle - all while reducing risk. You can learn more about LexisNexis Risk at the link below.
About Our Team
This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions that are critical for our clients' business performance.
About The Role
The Senior Marketing Manager allows marketers to build and execute marketing plans for market leading solutions. This role is responsible for leading efforts to create and execute fully integrated and innovative B2B marketing programs to drive awareness, create demand and foster customer retention for our market-leading analytics solutions.
The successful candidate will work with functional marketing teams to manage all marketing activities including, but not limited to, lead generation (direct mail, digital advertising, search, email, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (communications and activation) and marketing communications. This role will navigate a matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for vertical solutions. The role will be hybrid, requiring 2 days a week in our Alpharetta, GA office
Responsibilities
Developing fully integrated strategic marketing plans with objectives around awareness, demand generation and retention.
Owning and driving marketing programs end-to-end to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, and webinars.
Creating high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
Identifying relevant, high-value industry events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI
Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
Working with various stakeholders up, down and across the organization for go to market product launches including development of communications, materials and promotions
Managing marketing budget and work with the Analytics team to shares insights related to program or campaign performance
Marketing deliverables for acquisition integration and product migrations
Requirements
Successfully developed objectives-based integrated marketing plans, execution of strategic marketing plan and reporting on campaign results
Experience with agency management, creative oversight and contract negotiations
Marketing project management experience leading cross-functional campaign execution
Thrive working in a fast-paced, dynamic organization with simultaneous projects and deadlines
4-year college degree preferably in Marketing or Business.
A minimum of 7 years marketing experience required.
Experience with digital marketing automation tools, such as Eloqua and Salesforce
B2B marketing and/or technology experience
Experience in working in a matrix environment with multiple stakeholders and partners
Able to travel as necessary
Highly influential communicator with excellent written and verbal storytelling skills
Be able to interpret internal/external business challenges and recommend best practices to improve products, processes, or services
Learn more about the LexisNexis Risk team and how we work here

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