Product Marketing Manager

Korn Ferry
is a global organizational consulting firm. We help clients synchronize strategy and talent to drive superior performance. Korn Ferry works with organizations to design their structures, roles, and responsibilities. We help them hire the right people to bring their strategy to life. And we advise them on how to reward, develop, and motivate their people. Our 10,000 colleagues serve clients in more than 50 countries.
Korn Ferry Digital
is a scaled product business unit within Korn Ferry that develops and sells our suite of talent products and HR technology, supporting clients across six solution areas:
Organizational Strategy
Assessment and Succession
Talent Acquisition
Leadership and Professional Development
Sales and Service
Total Rewards
Our comprehensive talent suite leverages a combination of proprietary talent IP, talent data, analytics and insights to help customers understand their workforce and existing talent gaps, and deliver targeted talent interventions at scale using HR technology.
We are looking for a Product Marketing Manager to join our team and our mission to simplify organizational strategy and improve performance for businesses everywhere. As a Product Marketing Manager, you will be responsible for creating go-to-market and engagement strategies that accelerate Korn Ferry's growth. In this role, you will work closely with Product, Sales, Support, Account Management, and Marketing teams to ensure that clients and prospects understand the value of our products, driving trial to conversion rates, as well as product adoption and engagement.
Key Responsibilities:
Market Strategy:
Evaluate and track market opportunities and segmentation to form strategies targeting both new and existing markets.
Solution Messaging and Positioning:
Analyze customer needs and purchase trends to craft effective messaging, aiming to shorten the sales cycle and enhance customer satisfaction.
Business Intelligence:
Analyze sales and marketing data to gain insights into market trends and customer preferences.
Sales Enablement:
Develop materials and conduct training for the sales team on the messaging for new features, solutions, and updates.
Cross-Sell/Up-Sell Analysis and Execution:
Understand customer profiles to identify opportunities for promoting additional products and services.
Content Development:
Create and update marketing materials such as product presentations and fact sheets.
Go-to-Market Strategy:
Assist in developing and executing marketing plans, supporting efforts to increase brand awareness and customer engagement.
Qualifications:
3-5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization.
Proven track record of executing product marketing strategies with impactful results.
Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.
Strong ability to analyze data to inform decisions and measure the impact of your work.
Highly motivated, action-oriented individual with the ability to perform both on the tactical and strategic levels.
Strong communication and presentation skills.
What We Offer:
Competitive salary and benefits package.
Opportunity to work with a diverse and talented team.
Dynamic and innovative work environment.
Career growth and development opportunities.
Korn Ferry is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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