Product Marketing Manager

Innovative Systems/FinScan,
a worldwide leader of hi-tech on-premise and SaaS data management and compliance solutions and services is looking for a high achieving and intellectually curious
Product Marketing Manager
to
help drive overall revenue and go-to-market strategy for Innovative’s products and services.
You have 1 to 3+ years successful
market research
and
product marketing management experience within B2B enterprise software companies
and are known for your exemplary market research and data analysis skills. This has led to your excellence at creating and moving ideas from conception to execution. Your research and competitive analysis expertise is proven by your success in creating expanded awareness of the target market and customer needs.
Location/Work Environment:
Pittsburgh, PA (hybrid)
What you will be doing:
You will blend your deep analytic skills and understanding of relevant technologies to create strategic marketing programs that accelerate revenue growth. Day-to-day this includes work on:
Market Research
Perform competitive and market research to help prepare industry and competitor battle cards and advise company leadership (particularly Sales) on optimal ways to prepare and address trends and competitive situations and trends
Conduct extensive analysis of external/ regulatory environment and fines to identify useful insights of how our products serve the market and customer needs
Maintaining in-depth understanding of our customer segments and buyer personas to effectively communicate value propositions and differentiators
Utilize your research and understanding of the competitive environment to advise product management and engineering about desired / needed new features, functions, and overall product roadmap
Data Analysis
Perform ongoing revenue analysis to identify trends to optimize our go-to-market strategies
Analyze and determine the reasons that deals are won and lost; develop recommendations for improvements
Go-to-market Strategies and Tactics
Interact with analysts, clients, and internal stakeholders to develop engaging and persuasive messaging and positioning including Sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products
Debrief regularly with Sales and Account Management to understand client needs, getting feedback on the effectiveness of our messaging, and continuously identifying how to improve it
Coordinate with Marketing Communications and Demand Generation teams on ideas for stimulating the market and generating demand that drives business and revenue
Translate the benefits of our product features into Unique Selling Points (USP) in collaboration with other departments including sales, marketing and account management
Work closely with Product Management, Engineering, Sales, and Marketing to orchestrate launches of new products and features into the market
Support Sales with new business development activities which could include, but not be limited to analysis of prospect’s industry trends, identification of quality leads and target accounts, and tasks related to RFP’s.
About working at
Innovative:
Consistently voted
a Top Workplace
, Innovative provides a competitive salary,
medical, vision, dental
, and life and disability
insurances

Tuition reimbursement, volunteer service time-off, charitable gift-matching, and a 401K plan
are among some of the
other benefits
in support of your health, career, and financial well-being.
Innovative’s teams are diverse, multi-cultural, and welcoming! You will find friends and mentors among local teammates and from those based at our offices abroad. You’ll always have someone to help you out or to hang out with!
Innovative is one of the world’s most trusted providers of best-of-breed data quality and compliance solutions. Since 1968, we have been known for providing solutions that are fast, accurate, and scalable.FinScan, one of our most recognized products, is used by our clients in over 60 countries to identify potential money laundering (AML) and terrorist financing threats – helping to keep us all - a bit safer.
Innovative’s world headquarters is in Pittsburgh, Pennsylvania. Our regional offices are in London, UK; Mexico City, Mexico; Dubai, UAE and São Paulo, Brazil.
Innovative is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.
Requirements you need for success include:
1-3+ years' experience in technology, the SaaS industry, Product Marketing management / analysis or similar role
Good working knowledge of MS Office, including Excel, PowerPoint, Word, and other related productivity tools.
Data-driven mindset in making decisions and takes a process-oriented approach to execution and measuring success
Strong analytical skill and experience in conducting market research and deriving useful insights from your analysis of both quantitative and qualitative data
Proven track record of quickly understanding new markets, industries, products and customer audiences
Ability to create tangible marketing deliverables
High adaptability, strong sense of ownership, and eager curiosity in navigating a rapidly changing environment
Ability to collaborate inclusively and cross-functionally and work well with diverse perspectives and multiple stakeholders to drive company success
Excellent communication and presentation skills, both verbal and written, to craft and articulate compelling stories for B2B technology products
It is a plus if you have:
Attained an MBA with a concentration in Marketing or Business Strategy
Experience within the financial service, FinTech or RegTech space

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