Marketing Manager
Champions Group Holdings, Mather, CA, United States
Job Description
Job Description
Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long-term customer relationships, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, Jet, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air, Service Champions, Service Wizard, Sierra Air, Swan Plumbing, Heating & Air Conditioning and Timo’s Air Conditioning & Heating.
We are currently seeking a
Regional Marketing Manager
to oversee all marketing initiatives for the assigned region, including spearheading traditional marketing efforts, assisting with digital execution, reporting on campaign performance, executing direct mail marketing campaigns, and more. This role must be able to effectively prioritize projects and manage a high volume of creative requests. Reporting to the Senior VP of Marketing, you'll play a crucial role in driving results for the region. Join us and drive transformative initiatives in a dynamic environment.
RESPONSIBILITIES
Individual marketing plans/strategies for portfolio of brands:
You will be responsible for crafting tailored marketing plans that cater to the unique needs of each brand as well as the various service lines. In partnership with our Campaign Development and Digital marketing team, you will build plans that drive revenue with special focus on new client acquisition.
Expert in assigned brands:
Be the foremost expert in your assigned brands' needs, business goals, opportunities, and challenges, including the competitive market. Collaborate and execute comprehensive marketing strategies that align with each brand's objectives, ensuring consistency and effectiveness in messaging and outreach.
Collaboration with
General Managers (GM):
Each brand is headed by a GM who will see you as their go-to marketing expert and partner equally committed to brand’s growth. You will develop partnerships across operations to understand unique market and brand needs.
Cross-functional Collaboration : Collaborate with the campaign team, digital marketing team, and other regional marketing leaders to align marketing strategies with each individual brand’s goals to plan and implement lead generation programs including but not limited to digital programs, direct mail, TV, outdoor, local sponsorships, and hyper-local marketing.
Marketing
G
eneralist - Comfortable working with marketing experts in every discipline and able to translate strategies to operational teams to understand the purpose and benefit of programs.
Data Analysis : Continuously monitor and analyze the performance of each brand, marketing campaigns, providing reports, insights and actionable recommendations to enhance effectiveness.
Social and Reputation Management - Manage and monitor the social media content calendars and reputation scores across all platforms.
Budget Management - Manage the marketing budget for each brand efficiently, ensuring resources are optimally allocated across the various channels to maximize return.
Vendor/Agency Management-
Establish and maintain relationships with external agencies and vendors to ensure successful campaign launches.
Brand Communication:
Organize and lead regular marketing meetings with leaders from each brand to ensure alignment and growth initiative focus.
Team Leadership & Team Player : Be an integral part of the marketing leadership and collaborate with cross-functional team members to create and deploy best-in-class marketing programs. Thoroughly enjoy marketing, growth programs, and making a difference!
EDUCATION & EXPERIENCE
Bachelor's degree in Marketing, Business, or a related field with ability to develop strategies and execution plans. MBA welcome.
7+ years in marketing, with a proven track record of developing and executing successful marketing strategies as well as experience developing partner relationships
Experience working with home service, multi-site business, retail, or hospitality is preferred but not required.
Marketing for local businesses is preferred, and an in-depth understanding of SEO principles, PPC, LSA, online review management, and social media is required.
Experience working with various stakeholders, supporting multiple sites, and handling change management and integration of acquired entities, with excellent analytical, and problem-solving skills.
Experience identifying target audiences and devising campaigns that engage, inform, and motivate.
Experience utilizing various marketing-based systems and software. Demonstrated knowledge and experience utilizing Microsoft Office (Word, Excel, PPT, Outlook) or similar software.
We are an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.