Director of B2C and B2B Marketing

Innovative auto retailing establishment is looking to build an in-house digital agency. Strong analytical reasoning, lead, and ROI generation experience required. CRM & Sales operations experience is helpful. Role will span B2B and B2C lead generation.

New management is focused on growth (President is prior founder of Yodle.com/$360mm exit to Web.com in 2016)

Responsibilities:

• B2B and B2C Lead Generation
• Driving inbound leads to sales reps
• Optimizing and growing marketing budget
• Managing and maximizing ROI on marketing expense
• Managing and developing brand equity
• Tracking performance metrics
• Utilizing a data-driven approach to advertising and marketing
• Working cross-functionally with tech, product, and design to make product recommendations to improve “salability”
• Working with the sales team to improve “Sales Betterment”
• Utilizing CRM to track lead/sales closing
• Developing programs to generate referrals through affiliates, review sites,
• Monitoring competitors to ensure

Requirements

• 2+ years experience in PPC
• Undergraduate degree from 4-year institution
• Business-related major (finance, accounting, marketing concentration)
• strong English written and verbal communication skills

Channel Experience:

• Search Advertising/PPC
• Google Ads/Bing
• Social - IG/FB
• Display Ads & Cookie Retargeting
• Referral/Affiliate
• Partnerships
• SEO/Content
• Reputation / Reviews

Job Type: Full-time

Pay: $60,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental Insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8-hour shift
• Weekend availability

Supplemental pay types:

• Bonus pay