Senior Product Manager, Neuroscience Marketing

Position
Job Title : Senior Product Manager, Neuroscience Marketing (Dysport)
Division / Function : Neuroscience
Manager : Senior Director, Neuroscience Marketing, Dysport
Location : Cambridge, Massachusetts
The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key
promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of promotional materials, digital marketing strategies and tactics, and the design and management of Brand presence at key congresses.
Included in the scope will be contributing to the brands overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force.
Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.
Main Responsibilities / Job Expectations
Core Marketing Activities :
Brand Planning and Execution
Strategic & Tactical
Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
Ensure compliant execution of all activities Cross Functional Leadership & Collaboration
Collaborate With
Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
Finance in management of budget
Insights for design/execution of programs and integration of learning into promotional materials
Advanced Analytics to ensure appropriate understanding of impact
Knowledge, Abilities & Experience
Education / Certifications :
BA/BS in marketing or a related field ; MBA is a plus
Experience
At least 6 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical execution
Neuroscience and/or specialty experience a strong plus
Buy and bill pharma marketing experience a plus, not required
Biopharma sales experience a plus, not required
Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
Demonstrated organization skills with proven ability to manage multiple complex projects
Ability to consistently define project workplans, meet deadlines, and manage budgets
Effective management of Agency teams and external partners/vendors
Excellent written and verbal English communications skills; ability to communicate with colleagues at all levels ofthe organization; strong presentation skills required
Excellent skills in MS Office (Excel, Word, Powerpoint, Outlook)
Ability to travel domestically (up to 20%)
Languages
English
Key Technical Competencies Required
Proven cross-functional leadership skills to lead across a complex matrix organization
Strong communication and interpersonal skills along with the ability to influence others
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
Demonstrated consistent track record of success
Strong scientific/medical aptitude and experience
Demonstrated success in project, vendor, and experience managing large budgets
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully designand execute tactics, programs and tools that achieve business objectives
Excellent written and verbal skills and strong interpersonal communication skills
Willingness/ability to travel domestically

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