Senior Product Manager, Transplant Marketing

Job Description
You will focus on developing and implementing a comprehensive healthcare provider (HCP) strategy for transplant medicine. This includes defining brand positioning, creating key messages, and designing innovative tactics to educate and engage healthcare providers. You will collaborate closely with cross-functional teams to execute annual brand plans, utilizing various promotional channels such as digital advertising, websites, and peer-to-peer engagements. Integral responsibilities also involve managing vendor relationships, optimizing marketing strategies based on data insights, and ensuring compliance with regulatory requirements. The role requires a blend of strategic thinking, cross-functional coordination, and effective communication to drive business objectives in the pharmaceutical/life sciences sector. You will report to the Director, Marketing Lead Transplant - Rare Disease Business Unit.
How you will contribute:
Design and operationalize the health care providers (HCPs) strategy for transplant with a focus on developing and maintaining key messages, defining brand positioning and targeting and designing core tactics, both foundational and innovative, to educate health care provider and drive the business
Strategic partner in the development of the annual brand plan and deploys strategy through implementation of tactical plans
Execute promotional programs and tactics to ensure delivery against brand strategies, including development of Core Visual Aid, Website, Key Opinion Leaders Videos, Digital Advertising, etc. and routing of materials through the Promotional Review Team (PRT)
Lead the creation of unique customer experiences through focused promotional channels including personal, non-personal/digital, and peer-to-peer promotion across multiple customer segments (physicians, APPs, pharmacists, transplant coordinators, etc.)
Collaborate with the field engagement team, HCP engagement lead, other Brand HCP Marketers, and vendors in the implementation of an Omnichannel approach
Partner with Insights and Analytics (I&A) to distill insights, validate business opportunities, optimize marketing mix for HCPs and monitor return on investment of individual tactics
Manage the relationship and budget with the Brand Agency of Record
Develop creative briefs; design promotional material and ensure execution of messaging and brand strategy
Identify design elements for programs and promotions designed to inspire desired customer behavior change in target segments
Drive collaboration with all cross functional partners including sales, regulatory, legal, I&A, commercial operations, patient advocacy, medical affairs, and patient value and access
Manage the product lifecycle from growth through maturity and implementing lifecycle strategies to maximize product value and market potential.
Minimum Requirements/Qualifications:
Bachelors Degree required; accompanied by at least 6 years of experience within the healthcare, bio-pharmaceutical, and/or marketing fields.
Advanced degree (MBA/PharmD/MS) preferred.
Pharmaceutical/Biotech or relevant consulting experience required.
Leverage data and analytics to distill insights and drive data-based decision-making.
Established leadership traits with an ability to coordinate cross-functionally across the Integrated Brand Team, collaborate, and positively influence decisions. Historically demonstrated ability to drive cross-functional alignment and influence without authority.
Demonstrated ability to break apart complex problems to create new solutions.
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
Curiosity to understand best practices for channel marketing across industries; propose change and novel tactics for brand consideration.
Experience managing numerous workstreams simultaneously to delivery on business priorities.
Preferred, experience managing external vendors, specifically Agencies of Record, in driving the execution of marketing strategy and tactic design
Preferred, experience representing the commercial perspective during the promotional review of marketing materials and programs
TRAVEL REQUIREMENTS:
Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel

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