CRM Digital Marketing Manager

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit .

We are looking for a CRM Digital Marketing Manager who will be responsible for being an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales and build breakthrough CRM programs. You will manage best in class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management and a keen eye for detail and quality assurance. You must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. You must posses the vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement and conversion. You must be able to manage internal stakeholders across the organization, and be agile to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with Senior Manager to execute day-to-day management of CRM channel across Home Entertainment (HE) categories.

• Manage day-to-day CRM communications calendar and execution across all Home Entertainment categories.
• Analyze post campaign performance.
• Align CRM creative with IMC to create fit-for-purpose, consumer-centric copy & content to impact the HE business driving traffic to the .com site, yield conversions and being mindful of consumer journey phase and intent.
• Partner with corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive a fair share of voice within the email channel.
• Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Setup briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners.
• Manage weekly inputs to governance council including campaign briefs, creative and post campaign analysis.
• QA and provide clear feedback on email proofs across multiple devices.
• Understand key product RTBs and nuances between models.
• Understand audience segmentation, data science modeling and developing campaign audiences within a proprietary tool.
• Manage agency outputs for CRM creative including ensuring creative aligns to brief, test plan is actionable, test and URL matrix is accurate.
• Partner with Digital team members to understand work streams for the .com site, social and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Collaborate with IMC and PM teams for creative feedback.
• Clearly communicate stakeholder feedback to agency partners.
• Share key activity updates as contributor of the bi-weekly digital team share-out.

• 5 years of related experience.
• Bachelor's Degree
• Knowledge of CRM principals and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
• High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
• Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations.

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Strategy and business acumen.
• Desire to learn and contribute.
• Great collaborator and strong communication skills.
• Ability to plan and organize to manage multiple campaigns and work streams at one time.
• Attuned to a results-oriented culture.

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.